Africa 2.0 workshop
“A business plan for Africa,
from vision to execution”
Mobilizing Private Sector, Government, Civil Society
and Regional Economic Communities to leapfrog the
continent
6-8 November
at African Union Building
Addis Ababa,
Ethiopia
The secret to getting ahead is getting started
Transform Hope Into Action…
.
What if…we consider Africa as…
A Multinational or a Conglomerate with 54 subsidiaries (called Egypt, Kenya, Ghana, Senegal, etc.)
Let’s call that conglomerate Africa Inc.
What if the leaders of those subsidiaries /countries were CEOs running Management Teams with
Chief Marketing Officers, Chief Financial Officers, Chief Operating Officers, etc ?.
The Marketing Department would for instance include key services such as (Local Captains of
Industries, Ministry of Trade, Ministry of Tourism, National Chamber of Commerce, Diaspora
Communities, Ministry of Foreign Affairs, etc.)
What if the primary objective of each subsidiary is to cater for the emancipation and the primary
needs of its customers nationwide (i.e the local population)?.
What if… those subsidiaries were grouped into regional clusters called East Africa Inc, Southern
Africa Inc, North Africa Inc etc for easier management and coordination?
Let’s assume each subsidiary CEO would designate, which person among them, would be CEO for
their cluster. Thereafter each cluster CEO will be appointed in the directorate heading the
Holding Company of Africa Inc.
The secret of getting ahead is getting started …The Journey begins
Transform Hope Into Action…
Event Concept and Rationale
Event Context : Mo Ibrahim Governance Week
 After partnering last year in Dakar for a highly successful and memorable gathering mobilizing Senior Leaders,
Young Leaders and Media Leaders, The Mo Ibrahim Foundation, African Media Leaders Forum, Femmes Africa
Solidarite & Africa 2.0 Foundation are now launching a yearly global gathering called “ The Governance Week”
under the High Patronage of the Mo Ibrahim Foundation.
 The Theme Driven by Africa 2.0 is “ A Business Plan for Africa”.
Africa 2.0 “A Business Plan For Africa” Event Rationale
 Would Africa be run better if it was run as a Business? If Africa was a business, what would be our Business Plan?
 Set goals ,target, time frame, monitoring and evaluation mechanisms, plan initiatives inline with Strengths –
Weaknesses – Opportunities – Threats (SWOT Analysis)
 Is Africa is too big and diverse to be compared to a business? Let’s look at it as a Big Conglomerate and break it
down per regions, business segments, product lines etc.
 Present intermediary report (A business plan for Africa) to African leaders at a side event during the African
union summit (January 2014) in partnership with the Olusegun Obasanjo Foundation.
 The Final report will be presented during the Official closing ceremony of the African Union 50th Anniversary in
May 2014.
About Africa 2.0 :
Africa 2.0 gathers a community of 400+ young African leaders from over 41 nationalities who share a collective vision for
Africa. Our members are committed to piloting and scaling up sustainable solutions capable of leapfrogging the
development of the continent. Africa 2.0 is a D-ink Tank (a Think Tank that Does Things) committed to thought leadership
through concrete and exemplary actions.
Transform Hope Into Action…
1
A business plan for Africa, from vision to
execution.
Workshops Thematic & Topics
 Why does Africa need a Business Plan ?
 A new pragmatic African consciousness for a New African Renaissance.
 Design & Execute an Action Plan & Social Contract towards a prosperous and inspiring Africa by mobilizing the
private sector, Government, & Civil Society.
 Africa Inc. : Assessing and upgrading our unique differentiators?
 Counting our blessings is nice, but how do we transform them into efficient competitive advantage?
 From the Rise of African Consumer to the “Rise of African Producer”? Paving the way for industrialization driven
by local, regional & global Champions.
 Market analysis & Competitive landscape:
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Where should Africa fit in the global economy over the next decades? (see BCG Matrix: Cash Cow? Dog? Star?…)
Considering the global context, shouldn’t Africans be our primary customers?
What strategies should corporates and nations adopt? How should they execute them?
Strategic Alliances & Partnerships: BRICS, OECD, Intra-African Trade? All of the above? What’s the right mix?
Mergers, Acquisitions? Joint Ventures?
 Human Resources Management: Recruiting & Nurturing the necessary Talents for Africa Inc.
 Continental Leadership & Executive Management Teams locally => For a Performance & Accountability driven
culture.
 Nurturing, attracting and keeping the best talents to deliver the best performance for all subsidiaries (=countries)
=> (in Government, Private Sector, Civil Society).
Transform Hope Into Action…
1
A business plan for Africa, from vision to
execution.
Thematic & Topics (2)
 Branding and Marketing Strategy for Africa Inc. (our people, our products, our story):
 “Made In Africa ” Unique Branding for unique products (The right marketing mix? Price, Positioning, Packaging,
Promotion). Case study on a selected list of strategic product categories.
 The Role of the Media (Session in partnership with African Media Leaders Forum).
 Living our Brand and Values: The Role of African population => from Afro-pessimism to Afri- CAN-DO Attitude…
 Financial Forecasts and Fund raising Plan for Africa Inc.
 Source of funds
o Maximizing our Cash Flow Forecasts =
[Internally Generated Cash (exports) – (imports)+ (tax collected))
+ Investments (= Foreign Direct Investments + Local (incl. intra-African) Investments)].
o The Role of Banks and other Financial Institutions : pumping the growth.
o Leveraging on Local & International Capital Markets without falling into over-indebtedness.
 Use of funds
o Sectors/industries Prioritisation Matrix : How to start with limited capital.
 Key Success factors
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Committed Leadership (Government + Business (Local & International))
Governance & Accountability
Infrastructure, Infrastructure, Infrastructure (The 25 Infra projects can transform Africa).
The rise of a Knowledge Based Society
Systematic Adoption & Leverage of most Advanced Technology to leapfrog
Peace, Security, Youth employment, Women Empowerment.
Pan-Africanism & African-do attitude.
Transform Hope Into Action…
Africa 2.0 Achievements To Date
September : North
America Chapter
Launch
March 2012 – 43
African Ministers
of Education
endorse
Manifesto
April-May 2012 :
Kenya and UK
Chapter Launch
January 2012 Launch
of Africa 2.0
Manifesto in Davos
and at African Union
Summit
2011 June: Af 2.0
Leadership
Symposium Kenya.
2010
Af2.0
Inception
Leadership
Retreat
2011 November: Af
2.0 Partners with 400
African Media
Leaders.
Africa 2.0 invited to the G20
Preparatory meetings
Transform Hope Into Action…
2012 December
Launch Start Up
Weekend
SUPPORTERS
2012 July: Constitution
of Af 2.0 Advisory
Board
2013 Af 2.0 invited to engage in
intergenerational dialogue with
a panel of 5 African presidents;
the 50th anniversary of the
African Unions
2012 November: Nurturing
Human Capital for Growth
(Dakar, Senegal). Start Up
Week End Competition Senegal, Cote d'Ivoire
2012 June: (Gabon) as
Strategic Partner. 3rd
annual Africa 2.0
leadership Symposium,
Lagos Nigeria.
To date, 25,000 Facebook supporters
742 twitter followers
12 921 newsleter subscribers
22 active country chapters globally
including Asia, North America, Europe
Africa 2.0 Advisory Board
Hon Oluṣẹgun Obasanjo
Former President Nigeria
Chairman of Africa 2.0
Advisory Board
Ms. Wendy Luhabe
Chairman Women
Investment
Fund
Dr. Eleni Gabre-Madhin
CEO and founder of the
Ethiopian Commodity
Exchange
Mr. Francis Okomo-Okello
Chairman Barclays
Bank of Kenya Limited
Mr. Nkosana Moyo
Founder Mandela Institute
for Development Studies
Reverend Jesse Jackson,
founder and president of the
Rainbow/PUSH Coalition
Ms. Bineta Diop
Founder and President,
Femmes Africa Solidarité
Ms. Hadeel Ibrahim
Executive director of
the Mo Ibrahim
foundation
Mr. Slim Othmani,
CEO of NCA-Rouiba
Chairman of Algeria
Business Council
Younes Maamar
(Morocco) :
Infrastructure - Power
Africa
Mr. Ali Mufuruki
Chairman & CEO Infotech
Investment Group
Mr. Hassan Ba
Founder of H.O.W
Panafrican Think Tank
Transform Hope Into Action…
They supported us
to name a few…
Event format
Event Concept & Format
When?

Also invited to the
workshop
6-8 November 2013.
Wednesday 6th November 2013 :
Where?

Program Outline 6-10 November
2013 (including Mo Ibrahim
Foundation Events)
 Welcome, Registration & Training Session
on Business Plan for young entrepreneurs
by Africa 2.0 Young Leaders
African Union Building, Addis Ababa, Ethiopia
Event Concept:
 High Caliber participants (African and
International).
 Highly interactive workshop format
 Decision-making and action plan focused
 Monitoring & Evaluation task team to ensure
implementation
 Pan – African publishing house IC Publications –
publishers of the New African – a strategic
partner of Africa 2.0 will mobilise the continents
top 100 most influential people from
government, private sector and civil society .
Social Media and public engagement.
 Selected sessions online open to the public
 Tweeter interaction :
 For interaction and ideas engine
Transform Hope Into Action…
Thursday/Friday 7-8th November
 2 day Workshop : A Business Plan For
Africa – From Vision to Execution
Friday 8th November Evening
 African Concert offered by Mo Ibrahim
Foundation
Saturday 9th November
 Mo Ibrahim Awards Ceremony
In partnership with IC Publications
Sunday November 10th
 Mo Ibrahim Forum with African & Global
Leaders