Ignite the Spirit!!!
Empower Youth Entrepreneurs
Kathy Gielow
November 2007
In the beginning……..
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Founded ten years ago
Started as a one week program; 25 hours
Now 6 weeks; 150 hours
Meets twice weekly during school year
What does the program look like?
• Opportunity recognition for business
identification
• Identification of personal interests and
skills
• Create a business plan
• Create business cards, flyers, display
boards
• Create a marketing plan
And there’s still more!!!
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Teamwork simulations (Great Egg Drop)
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design teams compete for contract
vehicle carrier for raw egg
budget ($50); resource management
marketing jingle
drop from 8 feet
Advertising……
• Jingles for products
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Band aids
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Listerine mouthwash
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Sprint cell phone
Collaborating with Colleges
• Experience Your Future Day
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held at college
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work in teams
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new product
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present to judges (Donald
Trump)
Movie Mania
• Ethics: “Devil Wears Prada”
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“Beauty Shop”
• Introducing program:
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“Last Holiday” – character creates a
scrapbook of dreams and interests
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“Pursuit of Happyness” – being true to
yourself and the power of determination
Marketing Mania
• Tee Shirt marketing competition
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Develop design concept
Develop product line for the concept
Develop sample tee shirt
Prepare marketing presentation
Include wholesale and retail cost analysis
Present to authentic judges
Partner with SIFE business to produce and sell shirts
in their store and on website this year
Hitting the Road!
• Worksite visitations:
1.Manufacturing (Troyer Potato Chips, Ford
Bubble Gum)
2.Franchise (Edible Arrangements, Cold
Stone Creamery)
3.Design & Marketing (Fisher Price, IBC
Digital)
4.Destination Business (Page’s Paradise
Island, Make Your Own,****raffle now)
Let the Games Begin!!
• Business Scavenger Hunt
– Held at local mall
– Work in pairs
– Alert mall management and security ahead
– Prizes for most correct responses
– ***for tee shirt marketing competition, have a
lot of related questions (see sample
scavenger hunt)
Introducing…….
• Entrepreneurial speakers:
• Graham Nolan
– Comics artist (X Men, Batman, Spiderman,
Monster Island)
– Compass Comics ****raffle signed copy
• Meg Albers
– International kite festivals
– Owned retail site
You’re Fired!
• Apprentice Simulations
– Lemonade Stand in college quad
– Hot Dog Sale
– Pizza Creations
• At culinary school
• Prepare in kitchens and create packaging
• Chefs and culinary students are judges
Wall Street Frenzy
• Stock Market Game
– Get free newspapers
– Form stock groups
– Free online lesson plans and resources
– Trade online and compete with other teams
– Track your success!
Competition is Invigorating!
• Cone Project
– Give students 1 material all MUST use
– Brainstorm ideas in a group
– Allow creativity for prototype design
– **This project was a sheet of plastic
– Product presentation must include:
product name, target market, where it
would be available, product cost
Design a Board Game!
• Game creation and packaging
– Task is to come up with a new board game
for Parker Brothers (in groups of 4)
– Target market: 5-12 year olds
– Game must include game pieces,
directions and strategies to win
– Research to make sure your game does
not already exist in the market
– Use pizza boxes for packaging (see
sample)
And the Winners Are….
• Business Plan Competition
– Culminating activity
– Venture capital ($300, $200, $100)
– Panel of authentic judges
– Rubric (see sample)
– Use power point presentation, business
cards, display board
– Awards Ceremony: mayor, media
Business in an International Market
• Global Exchange
– Meet with your International Institute
• Present to State Department members,
educators, entrepreneurs from 2 major cities in
Russia
• They will model youth program after EYE
• Collaborate for international Entrepreneurship
Week activities
Giving Back is Critical!
• Buffalo First
– Thank you cards to Buffalo First
entrepreneurs
– Volunteer at Buy Buffalo Bash November
14 (set-up, sell tickets, serve food, poster
neighborhood)
– Aids Family Services (WIGL baby shower)
– Aids Community Services – holiday gift
wrap at local mall
Coming Attractions!
• WNY Business Idol
– Public access TV
– Variety of simulations
– Regional competition
– Business involvement
– Culminating event will be business plan
competition
Q and A