Table of Contents iii
Table of Contents......................................................... iii
Introduction................................................................ v
Chapter 1: Fast Food Chicken Places......................................... 1
Our method was to visit the following locations:.......................... 1
Chapter 2: Criteria......................................................... 2
Crispiness:............................................................... 2
Juiciness:................................................................ 2
Flavor:................................................................... 2
Price per Strip:.......................................................... 2
Freshness:................................................................ 2
Customer Experience:...................................................... 2
Chapter 3: Survey Results................................................... 5
Chicken Express:.......................................................... 5
Churches:................................................................. 5
Popeyes:.................................................................. 6
Kentucky Fried Chicken:................................................... 6
Chapter 4: Customer Experience.............................................. 9
Chicken Express:.......................................................... 9
Church’s:................................................................ 9
Popeyes:.................................................................. 9
Kentucky Fried Chicken:................................................... 9
Chapter 5: Conclusions and Recommendations................................. 13
Conclusion:.............................................................. 13
Recommendation.... Ошибка! Закладка не определена.
Introduction v
While living in Denton and going to school, students have to eat on a budget.
This project puts four chicken fast food restaurants to the test to see which has the best chicken for the money. The options are Chicken Express,
Church’s Chicken, Popeye’s, and Kentucky Fried Chicken. Our method was to purchase a four piece meal at the fast food restaurants and rate the chicken using a set criteria. We rated the chicken based on the crispiness, how juicy the chicken is, the flavor of the chicken, the price per chicken strip at each establishment, the freshness of the chicken, and the customer service of the restaurant.
Chapter 1 1
1
Our method was to visit the following locations:
We drove to each of the following locations based on the distance from the school. Our group chose these fast food restaurant because they specialize in chicken strips.
Chicken Express
1627 Eagle Dr.
Denton, TX 76201
Church’s Chicken
3450 E. McKinney St.
Denton, TX 76209
Popeyes
1716 Texas 288 Loop,
Denton, TX 76206
Kentucky Fried Chicken
1516 Teasley Ln.,
Denton, TX 76205
2 Chapter 2
2
Each chicken strip is different. In order to find which chicken strip is the best we used the following criteria. Each criteria uses certain details to help make our decision on which chicken strip was the best.
Crispiness:
bread to chicken ratio
crunch
breading staying on chicken
Juiciness:
grease factor
messiness level
Flavor:
spiciness
salt/pepper
bland/dipping
Price per Strip:
portion 4-6
price divided by portion
Freshness:
hotness
readiness
tender
Customer Experience:
cleanliness
staff
time
environment
overall
Chapter 3 5
3
We each had a page that allowed us to rate the chicken strips based on our set criteria. The grading scale was 1 through 5 (1 being the worst and 5 being the best) for crispiness, juiciness, flavor, and freshness. The price per strip was found by taking the total price and dividing by how many strips came with the deal.
Chicken Express:
5
4,25
CRISPINESS
3,25
JUICINESS
3
FLAVOR
Название оси
Chicken Express
1,81
PRICE/STRIP FRESHNESS
Church’s:
3,255
CRISPINESS
4,75
JUICINESS
4,5
FLAVOR
Название оси
Church's
1,41
PRICE/STRIP
5
FRESHNESS
6
Popeyes:
Best Fast Food Chicken
4
3,5 3,5 3,5
1,86
CRISPINESS
Kentucky Fried Chicken:
JUICINESS FLAVOR
Название оси
Popeyes
PRICE/STRIP
4,25
3,25
2,25
CRISPINESS JUICINESS
1,53
FLAVOR
Название оси
KFC
PRICE/STRIP
FRESHNESS
4,25
FRESHNESS
Chapter 4 9
4
Chicken Express:
The group walked in and ordered as soon as we sat down, our chicken was ready.
It took approximately one minute and twenty-eight seconds from the time we ordered. It was semi-clean, but it had a good student environment. There was
UNT school colors, symbols, and posters all over the restaurant. The staff was not too friendly but not rude. The restaurant reeked of chicken grease.
It made the group feel sticky just by sitting down and when we left.
Church’s:
Church’s was quiet and empty. The silence was filled with a television playing a sports channel. The furniture was broken and wobbly and the floors were dirty with wrappers. The staff was friendly to the customers. It took about three minutes and ten seconds from the time we ordered to get our food.
It felt more modern than some of the other choices.
Popeyes:
Popeyes experience was family friendly and gave a welcoming atmosphere. It had the best decorations and was the most clean of the restaurants. The staff was kind to the customers. The restaurant was crowded with families. It was the most modern with moving advertisements in the store with their menu. It took about two minutes and twenty-five seconds from the time we ordered to receive our food. Overall, this was the best customer experience our group had.
Kentucky Fried Chicken:
KFC had both dirty tables and floors. The staff was friendly to the customers, but disrespectful to their co-workers, and very vocal about it.
They were yelling at each other in front of us, not trying to hide anything.
It took six minutes and fifty-two seconds to receive our food. This was the longest time from any of the fast food restaurants.
Chapter 5 13
5
Conclusion:
Overall, when buying chicken strips from fast food restaurants you get what you pay for. Every store has a different experience for price, taste, and service. A lot of the experience depends on who you are going with. For the flavor, our group would recommend church’s chicken. If you are looking to spend less money for more chicken, then Church’s would also be the top recommendation. The best customer experience for a group of students or a family would be Popeyes by far. The best fast food restaurant we would recommend would be Church’s.