People and Main Events!!

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New products make day-to-day work easier
US becomes a Consumer Culture
◦ A culture that views the consumption of large quantities of goods as beneficial to the economy and a source of personal happiness
A Few products of the time
◦ Pop-up toaster, electric vacuum, electric washing machines, refrigerators and stoves (all electric)

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Advertising sparks more buying
Switch out the newest fab
Buying on credit
◦ Pay a little now and pay the rest later
Installment buying
◦ Buyer makes a down payment on the product sell loans the remainder of the purchase price to the buyer. Buyer pays that back in month installments
Easy way to buy that everyone thought the good times would last forever

Air
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New airplanes
Bigger Better and
Faster
Mail Delivery
Trick Pilots
Made heroes
◦ Charles Lindbergh
 Flew across the Atlantic
◦ Amelia Earhart
 Famous Female Pilot
Road
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Henry Ford
◦ Affordable cars for everyone
Changes where people live
◦ Suburbs
1921 Highway building
Act is passed
New business
◦ Gas Stations, diners, campgrounds, motels billboards

Newspapers/ Magazines Radio
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Huge expansion
Americans were buying
20 million copies of
Mags every year
The Post, Ladies Home
Journal, Reader’s
Digest and Time
Popular culture is every where because of the mass circulation
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David Sarnoff huge impact
Originally called
“wireless”
Informed people
◦ Elections
◦ Sports
◦ Latest Songs
◦ Comedies
◦ Dramas

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Clara Bow
Mary Pickford
Charlie Chaplin
Ronald Coleman
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Have been around since 1890
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People went after WWI to escape postwar issues
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Tickets increased greatly over the years
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Sound revolutionized the movie industry
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The Jazz Singer was the first full length talkie

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Getting the Vote  1921 =
19 th Amendment
ERA  Equal Rights amendment= equality for everyone
Expansions in Jobs, Education and political rights
Shorter dress and bob haircuts
Makeup
Drinking and smoking in public 
Modern Woman
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Margaret Sanger  Birth Control,
Family planning, founded what

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Blues and Ragtime
It comes from the
South
Started with improvisation
Began in New
Orleans
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Night Clubs
◦ 500-1,000 just in
Harlem
◦ Cotton Club  Most know
America’s Music
◦ Jell Roll Morton
◦ Louis Armstrong
◦ Duke Ellington
◦ Dances
 Charleston

Lost Generation
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E.E. Cummings
◦ New form of poetry
Ernest Hemingway
◦ Direct taut style of writing
 The sun Also Rises, A
Farewell to Arms, ect.
F. Scott Fitzgerald
◦ The Great Gatsby
African Americans
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Harlem Renaissance
What it meant to be black
Langston Hughes
◦ African American
◦ Lived in Harlem
James Weldon
Johnson
Zora Hurston

Baseball, Football,
Boxing
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Babe Ruth
◦ One of baseballs greatest players
Jim Thorpe
◦ NFL
Helen Wills
◦ Tennis
Gertrude Ederle
Spectator Sports
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Radio is huge
Big Business
National Celebrities

Al Capone
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The most famous
Gangster of the time and was in Chicago
Bootlegging,
Prostitution and gambling
◦ St. Valentine’s Day
Massacre
Worth 100 Million in
1927