Media analysis
Movie trailers
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…Movies are pervasive, because they
reach us when our guard is down,
because we unconsciously relate so
many choices in our lives to the stories
they tell, their influence is like that of
folk tales three hundred years ago.
Today’s Checklist
Introduction to series of paragraphs on
Stand Your Ground
 Media analysis introduction
 Group catch-up

Series of paragraphs
You will write a series of paragraphs
on Jonathan’s character development
in the novel
 Follow the outline
 All work will be completed in class

Introduction

What story is the following commercial
telling?
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Jordan: Love the Game
Movies and You

Complete the “Anticipatory Set”
The trailer
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Did you know…
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That movie trailers
used to be shown at
the end of the feature
film?
The Motion Picture
Association of
America sets a limit of
2.5 minutes for
trailers
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This was changed when
patrons would not stay
until the end of a film to
see the trailers
You could watch up to 18
minutes of previews
before watching the
feature film
The trailer
The goal of a movie trailer is to create
“buzz”, to convince viewers that the movie
is a “must see”
 What catches your attention in a movie
trailer?
 It has to make you want to dip into your
pocket and spend $12 on a movie ticket!
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Sampling

Watch the following
trailer
What do you like most
about it?
 What do you like least
about it?
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The bottom line
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Does it make you want
to see the film?
World Splash

Ingredients for a catchy movie trailer?

Which of these are most important for
a teen audience?
The beauty of editing
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Movie trailers aimed
at young children and
teen audiences may
omit blood
Adult movies feature
blood and violence
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Trailers are rated just
like movies e.g., PG,
PG13
Some images are too
violent for young
television viewers
Violent images can
only be shown later in
the evening, when
young viewers are
asleep
Special effects

Mash-up:

Transforminators

What different effects are used in
trailers for specific film genres?

Action movies: thumping, explosions
Film genres
Drama
Crime/gangster
Musical
Comedy
See the list of various film genres
 Which of the genres is your favourite?

You call the shots
Describe three typical scenes or shots
that are likely to be included in a
movie trailer for the genre of yoru
choice
 Share your selections with the class
 Do not reveal your genre!
 The class will have to guess your genre
based on your selections
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Marketing appeal

Many movie studios will adapt their
trailers to appeal to tweens and teens
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The second instalment of Twilight raked in
$709 million in box office sales
What features are exaggerated or
omitted?
 Why would marketers choose to show
scenes of danger or violence?
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Big question
What values and messages are portrayed in
trailers that are aimed at teens?
Group catch-up
3 groups
 Go through notes to see where catchup is needed
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