World Weddings
By:
Christopher Chen
Glenda Melendez
Michael Weeks
Alicia Therneau
The Company
Mission:
To create a unique and memorable experience for woman
searching for ethnic dresses.
Concept:
A retail store providing a variety of wedding dresses to
satisfy multiple cultures and ethnic groups in the DFW
area.
Strategy:
Purchase dresses from foreign vendors at wholesale prices
to be sold at a marked up price in store.
The Problem & Need
 Woman searching for unique and
cultural dresses have few options.
 Typical wedding dress stores only offer
the traditional white wedding dresses.
 Smaller cultural wedding dress stores
are not advertised well and offer limited
options.
 Ordering online increases time and
price and may not be as advertised.
The Service
 Authentic, culture appropriate
wedding dresses for Chinese, Indian,
& Vietnamese brides
 High quality & wide selection in
 Styles, colors, sizes, and accessories
 On site fittings with our tailors and
seamstress
 Professional and knowledgeable staff
 Convenient physical location
 Lower cost for the customer
The Customer
 Primary: Asian brides, in specific ,Chinese and Indian.
Secondary: Brides who prefer the traditional white wedding gown.
 81% Interested in purchasing either a cultural wedding dress or both
cultural and traditional white.
 44% Are willing to spend up to $2000 on their dress.
 40% Value variety in size and style, 21% value customer service.
 42% Would use the internet to find their dress.
 85% interested in a World Weddings location.
The Market in DFW




For 2012, it is estimated there was an average of 49,650
weddings in the Dallas/Fort Worth Area
2011, DFW ranked top 5 wedding locations in U.S.
2012, the average money spent for dress was $1,887.00
DFW area population:
 6,371,773 Total
 5.4% Asian (343,246)
The Market in the U.S.

Total Population:
308,745,538

Asian Population:
17,320,856 or 5.6%

2.3 million couples wed
every year in the US. That
breaks down to nearly
6,200 weddings a day.
The Market Growth & Trends
 From 2000 to 2010 there has been a 9.7% growth in US population.
 Over the same period there has been a 45.6% growth of Asians in the
US!
 In the DFW area there has
been a 23.4% growth in
population with a 74.1%
growth in Asians.
 Market is a small percentage
but continues to grow at a
rapid pace.
 Cultural dresses date back
hundreds of years and are
unlikely to change.
The Competition
Features
Affordable
Price Range
Quality Dress
Variety
(Ethnic)
Customer
Service
Try on in
Person
Turn Around
Brand Name
Simple Bridal
(Online)
House of
Brides
(Online)
Poshak
Fashion &
Alfred Angelo
Style (Tailor) David's Bridal
Bridal
Nordstrom
World
Weddings
The Competitive Advantage

Targeting the niche market of Asian Weddings.
 Narrow focus targets a high end portion of the
market place for higher profitability.
 Avoids direct conflict with other competitors.
 Allows experience in the market before
increasing our operations.

Innovation in the industry.
 Lack of innovation in the industry.
 Our smaller business can move more quickly
when innovative opportunities arise.
The Marketing Plan

Market segmentation:
 Asians
 Chinese
 Vietnamese
 Korean
 Caucasians

Target population throughout the
DFW metroplex

Focus on specified target areas
within individual cities
The Advertising Plan






Bridal Shows: Plano, Dallas, Las Colinas, Fort Worth
 2 per year – Basic Booth
 2 per year – Dress Inventory On-site, Models, Try-Ons
Social Media
 Plan, use pre-draft content, set parameter tracking
 Linked In, Instagram, Twitter, Facebook
Wedding Planner Partnerships
 Two-Way Referral Program
Business Cards
Soft Opening
 One week prior to opening – cater food and beverage
World Weddings Website
 Initial Setup & Maintenance
Budget Advertising Cost (first year):
$ 2,000.00
$ 8,000.00
Free
$
Free
200.00
$ 3,000.00
$ 5,000.00
$18,200.00
The Manufacturing &
Pricing





Chinese Wedding Dresses:
 Suzhou Top bride Wedding Dress Factory –
located in China
 Buy 100 dresses, get them for $25 each
Indian wedding dresses:
 Sabina Designer Garments – located in India
 Buy 100 dresses, get them for $50 dollars
each
Korean Wedding Dresses:
 Cipta Sinergi Korea – located in South Korea
 Buy 100 dresses, get them for $30 each
Vietnamese Wedding Dresses:
 Thuy Fashion – located in Vietnam
 Buy 100 dresses, get them for $15 each
Based on customer surveys, the average Price
customers are willing to pay is $1500.
The Location
Uptown Plaza
Pearl St. & McKinney Ave. Dallas, TX
2230 sf./$2100 per month
Electricity: $1500/month
Natural gas: $100/month
Phone lines/internet: $275/month
• Offers a large windowed storefront.
• Appropriately sized location to start
the business.
• Close to Downtown Dallas.
• Middle point between the large
Asian communities in North Dallas
and South West Dallas.
• Easy access from Woodall Rogers
Freeway.
The Risk Factors

Some perceived risks have been eliminated
through surveys including: pricing strategy,
location, a potential lack of demand, and
uncertainty of the target market.

Significant risks existing include changing fashion
trends, unforeseeable high costs, fire hazards,
theft, etc.

Mitigation of such risks includes keeping lists of
alternative producers, securing insurance and
worker’s comp., theft prevention systems, social
networking (trend tracking), and much more…
The Timeline
The Financials
Start Up Budget
Tailor
Website
Bridal Shows
Billboards
Flyers\Posters\Cards
Magazine Ads
Soft Opening
Insurance
Rent
Utilities
Uniforms
Incorporation Fee
Inventory Purchase
Stockroom Supplies
Office Supplies
Storefront Remodel
Total Start Up Requirements
Cost
$1,000.00
$5,000.00
$4,000.00
$45,000.00
$1,000.00
$50,000.00
$3,000.00
$2,000.00
$2,100.00
$1,875.00
$1,000.00
$1,000.00
$100,000.00
$10,000.00
$10,000.00
$100,000.00
$336,975.00
2014
% of Asian Weddings
# of Dresses Sold
JUL
4.25%
13.14
AUG
4.45%
12.42
2015
% of Asian Weddings
# of Dresses Sold
2016
% of Asian Weddings
# of Dresses Sold
JAN
3.00%
2.67
FEB
3.10%
2.19
SEP
4.70%
13.66
Q1
5.00%
14
MAR
3.25%
3.76
OCT
5.00%
18.45
Q2
7.00%
69
NOV
5.15%
5.44
APR
3.45%
6.98
MAY
3.70%
13.10
JUN
4.00%
17.13
DEC Year-End
5.30% 4.20%
3.60 112.53
Q3
Q4 Year-End
9.00% 10.00% 8.06%
79
54
216
Q1
Q2
Q3
Q4 Year-End
13.00% 16.00% 19.00% 23.00% 18.09%
36
158
167
125
485
The Financials
Income Statment
Year 1
Year 2
Year 3
Sales
$169,500.00
$324,000.00
$729,000.00
Gross Profit
$141,000.00
$276,000.00
$681,000.00
Operating Income
$203,675.00
$191,950.00
$195,700.00
Net Income
($94,161.00)
$70,552.00
$472,074.00
Cash Flow Statement
YEAR 1
Year 2
Year 3
BEG Cash on Hand
0.00
9,325.00
85,375.00
Yearly Net Change
9,325.00
76,050.00
368,300.00
END Cash on Hand
9,325.00
85,375.00
453,675.00
The Break Even Analysis
800,000.00
700,000.00
600,000.00
500,000.00
400,000.00
300,000.00
200,000.00
100,000.00
0.00
1
2
3
4
The Funding
• World Weddings requires $336,975.00 for initial start up.
1. Founders $200,000.00. ($50,000 per founder)
2. SBA\Bank Loan $200,000.00.
3. Second SBA\Bank Loan or Outside Investment of $100,000 in 2015.
Total sales over three years expected to be $1,222,500.00 with an
expected ROI of 144.50%.