Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International Logistics Program rpibernik@zlc.edu.es Zaragoza Logistics hub of high-speed railway, highway exchanges, and an airport accommodating the world's largest cargo planes 60% of Spain’s GDP and 20 million consumers within 300 kilometers (200 miles) Host city for World Expo 2008 Ebro river flows past the Basilica New high speed railway station © Zaragoza Logistics Center University of Zaragoza 2 Zaragoza Logistics Park 13-million square meter (3200 acre) complex of distribution centers, transportation, dry port, and intermodal services © Zaragoza Logistics Center 3 Zaragoza Logistics Park Over 100 companies under contract, representing over 5,000 jobs Phase 1 development complete with over 20 companies already operating: Zara, Imaginarium, MemorySet, & DHL Phase 2 underway, rail/intermodal yard construction started © Zaragoza Logistics Center 4 Zaragoza Logistics Center (ZLC) Created by the Government of Aragón and industry partners as a research institute associated with the University of Zaragoza Partnership with the MIT CTL to create the MIT-Zaragoza International Logistics Program Spain Ministry of Education & Science named ZLC to lead the National Center of Excellence in Integrated Logistics © Zaragoza Logistics Center 5 MIT-Zaragoza Mission Deliver world class education and perform leading-edge research in logistics & supply chain management. Impact industry and society via outreach. Support the economic growth of the Aragón region. Create a new model for academia-industry-government cooperation. © Zaragoza Logistics Center 6 World class education MIT-Zaragoza Master of Logistics & Supply Chain Management (ZLOG) • Full-time, 9 month, professional degree taught in English • Joint MLOG-ZLOG module at MIT and in Spain during IAP • Builds upon MIT’s top-ranked graduate programs in supply chain management • Degree from University of Zaragoza, Certificate from MIT MIT-Zaragoza Ph.D. in Logistics and Supply Chain Management • Coursework in Zaragoza and at MIT © Zaragoza Logistics Center 7 Leading-edge research Hired six full-time faculty members in three years • Countries: Argentina, Germany, India, Spain, Turkey, US • Degrees: Harvard Business School, Georgia Tech, Goethe-University Frankfurt, Univ. of Washington, Univ. of Zaragoza, Univ. of Alabama and IIT-Delhi • One open position to be filled this year; one adjunct faculty member Visiting faculty • Harvard, Dartmouth, Syracuse, London Business School, Lund (Sweden), Instituto de Empresa (Madrid), INCAE (Costa Rica), Mannheim (Germany), Cologne (Germany) 3 full time research staff with a PhD © Zaragoza Logistics Center 8 Research Focus: Management of Logistics Networks Design of global supply chains (e.g. in high-tech industries) Design and integration of logistics parks Distribution network design “Humanitarian” supply chains (HIV/Malaria treatment) Cash Logistics network design But also: new technologies in logistics (e.g. Auto-ID) Future of Supply Chain Research (SC2020 Project) In the following: some examples of research projects © Zaragoza Logistics Center 9 Global Supply Chains in the High-Tech Industry Risk pooling contract with major customer Joint product design team VMI with major supplier Plant for specialized products Global Procurement Other suppliers Supply intermediary 3PL warehouse Other customers Logistics Services Provider Strategic carrier Contract Manufacturer Collaborative forecasting team Joint venture in an emerging market Alliance with competitor who complementary services Forces: globalization, outsourcing, product proliferation, customer demands, communication capabilities, etc. Examples: high tech, fashion, etc. Product design, network design, and coordination capabilities drive competitive advantage © Zaragoza Logistics Center 10 Case Study: Telecommunications Industry How does the OEM strategically invest in and allocate capacities among partners and locations? Focus on the circuit pack supply chain Note: Pictures of equipment captured from the internet by the presenter are representative, but not the actual products studied Bell Labs Ireland: Lou Manzione MIT-Zaragoza Faculty: Richard Pibernik, Jarrod Goentzel MIT-Zaragoza Students: Joseph Pruett, Brett Thiessen © Zaragoza Logistics Center 11 Specialized Testing and Remanufacturing Self-Embedded Testing could be developed Sourcing Delivery Testing Manufacturing (Assembly) Remanufacturing © Zaragoza Logistics Center 12 Strategic Deployment Among Partners 0.25 1.00 0.19 0.04 0.17 0.12 Test Sets: $1-2 million each Zaragoza Logistics Should the OEM©develop a Center self-testable product? 13 Example Network Design Component Suppliers Assembling & Testing Warehouses Customer Regions NA CALA Europe ME/A E.Asia S.Asia Assemble Standard Product Test Capability Center Remanufacturing flow Assemble Self Tested Product© Zaragoza Logistics 14 Supply and Demand Complications Yield at different locations Demand can be very volatile, based on a handful of large contracts Assembly requests outside a range around the contracted amount result in penalties Assembly cannot always occur in low cost regions due to local content requirements New products/processes are deployed frequently and can strongly impact the test yield © Zaragoza Logistics Center 15 Parameters 30 month horizon Cost parameters, yield and demand scenarios based on realistic data Assembly quantity allocations among partners is given Assembly Cost Test Cost Rework Cost Assembly Allocation (% of Overall Contracted Capacity) China 4.1% 1.7% 2.8% Malaysia 12.1% 5.0% 8.3% Czech 19.2% 7.9% 13.1% Poland 25.7% 10.5% 17.5% Mexico 17.1% 7.0% 11.7% USA 100.0% 40.9% 68.2% 20% 40% 5% 5% 10% 20% Costs are relative to assembly in USA © Zaragoza Logistics Center 16 Model Model fixed costs of test set installation and variable costs of material flow Use a MIP with the following objective function: © Zaragoza Logistics Center 17 Results for Test Set Deployment Despite additional shipping costs, it is not optimal to deploy test sets at each location, but instead at four locations Cost of completely centralizing test sets is >10% above the optimal Optimal Centralized 2 Location 3 Location China Malaysia Czech. Rep. Mexico Malaysia China Malaysia USA China Malaysia USA Test Sets 9 6 1 3 18 0 15 6 12 5 4 Testing 48% 30% 6% 16% 100% 0% 89% 11% 70% 27% 4% Rework 94% 0% 0% 6% 100% 10% 90% 0% 100% 0% 0% © Zaragoza Logistics Center 18 Impact of Self-Embedded Testing If the incremental cost for self-testing (as a percent of COGS) is Share of Self-Testable Product • < 1.5%, then self-testing is deployed at all manufacturing partners • > 6.5%, then conventional testing is deployed as in our previous scenarios • 3.5% to 6.5%, then a small amount of self-testable product is produced to balance supply and demand while avoiding the fixed investment for an additional conventional test set • 1.5% to 3.5%, then it is optimal to deploy a mixed testing strategy with self-testing capabilities in high cost regions and conventional testing in low cost regions 100% Volatile Demand (VC) Stable Demand (SC) 80% 60% 40% 20% 0% 1.5% 2.5% 3.5% 4.5% 5.5% 6.5% Incremental Product Cost (% of COGS) © Zaragoza Logistics Center 19 Transportation Cost Analysis Global shipping cost increases shifts testing from China to… 60% China Malaysia 50% Czech Rep. Share of Global Testing Malaysia (large assembly site) Mexico 40% 30% Step changes reflect redeployment of test sets – the OEM can adjust testing capacity in discrete increments across its partners 20% Mexico (close to US demand) 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Shipping Cost Increase © Zaragoza Logistics Center 20 Labor Cost Analysis Labor cost increases in Asia shifts Malaysia testing to… 80% Share of Global Testing 70% 60% China 50% China, which retains comparative advantage as labor cost increases simultaneously in both locations 40% Malaysia Czech Rep. Mexico 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Labor Cost Increase in Asia © Zaragoza Logistics Center 21 Volatile commodity and labor prices impact the total supply chain Energy Cost • Transportation costs • Material costs (e.g., oil-based materials) • Production operating costs • Packaging costs Want lowest total landed cost • • • • • • • Other Commodities Labor Cost Facility Labor Raw Materials Production Inventory Transportation Duties/Taxes Network Effects are complex Land Cost © Zaragoza Logistics Center 22 Long-term Research Project Supply Chain 2020 is a pioneering project mapping innovations to successful supply chains as far into the future as the year 2020. • Phase I – Define excellent supply chains – Identify principles that drive excellent supply chain practices • Phase II – Create scenarios of the future: technology, regulation, consumer expectations, environmental pressures, etc. – Determine how future supply chains should be designed to be excellent in various scenarios – Create a roadmap of actions organizations should take in order to be prepared Collaborators • Industry Advisory Council • European Advisory Council • Academic Partners © Zaragoza Logistics Center 24 Supply Chain 2020 Advisory Council © Zaragoza Logistics Center 25 Zaragoza Supply Chain Summit 2007 March 21-22, 2007 Zaragoza, Spain Theme: Supply Chain Innovation http://www.zlc.edu.es/summit07 Susan Hockfield President, MIT Robert W. Moffat Sr. VP, Integrated Supply Chain, IBM LaVerne H. Council CIO, Johnson & Johnson Diego del Alcázar President, Instituto de Empresa Robert A. Willett CIO, Best Buy CEO, Best Buy International Presidents of the Cotec Foundations of Spain, Portugal, and Italy More questions? goentzel@mit.edu © Zaragoza Logistics Center 26