…B-school with a difference
SBS Campus
Ramgarh, Chandigarh Road, Ludhiana, INDIA
Tel: 2843822-23
www.sbs.ac.in
www.syneticbusinessschool.in
Origin of SBS
Synetic Business School (SBS) gets it origin from
‘synergy’ plus ‘kinetic’.
SBS is backed by industry of Punjab as a center of
excellence in Management & Vocational education/training
SBS has strong interaction with the industry and follows a
curriculum that the corporate world demand backed by
industrial training, special personality couching, and
additional certification in Export management & English.
SBS has a full-fledged modern campus spread over 6
acres, in the industrial city of Ludhiana, Punjab that caters
primarily to business management education
SBS has a 100% placement record and from this year is
providing additional guarantees in the form of
Appointment-at-Admission, Education Loan, Earn-as-You Learn
SBS offers Indian Universities affiliated programs
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People Behind SBS
 SBS has been established by renowned management expert and academician
Dr. M.A. Zahir, Professor of Management & Dean (Retd.) PAU, Ludhiana as an
autonomous institute, specializing in management education, executive
training, research and consultancy. It is managed by an Educational Trust,
namely Zayn Educational Trust established in January 2003.
 SBS is professionally managed by an Advisory Board of Management#.
There are several individuals and businesses that have come forward to be
part of the SBS right from its inception and several others are showing direct
interest in the cause.
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Dr. M.A. Zahir, Professor of Management & Dean (Retd), PAU, Ludhiana*
Mr.Rajinder Gupta, MD, Abhishek Industries Ltd (Trident Group)*
Mr.D.L Sharma, MBA, President & ED, Vardhman Textiles Ltd, Ludhiana*
Mr.Mann Singh, CMD, Metro Tyres Ltd, Ludhiana*
Mr.Sanjeev Pahwa, B.Tech, MBA, MD, Ralson India Ltd, Ludhiana*
Mr.S.K Rai, M.Tech, MD, Hero Cycles Ltd., Ludhiana
Mr.Amjad Ali, MBA, MD, Sohrab Group of Industries, Malerkotla*
Mr.D.V. Jindal, Professor English (Retd), Government College, Ludhiana*
Dr. Narendra K. Rastagi, Chair & Professor, Howard University, USA.
Mr. Nirmal Jain, CA, M D, Neva Garments Ltd (Duke Group), Ludhiana
Mr. Mahesh Munjal, MBA, MD, Majestic Auto Ltd., Ludhiana
Dr. Dinesh Sharma, Ph.D, Associate Professor, UMES, Maryland, USA.
Dr. Deepak Sood, Professor, Faculty of Management, HP University, Shimla.
Dr Kamal Nayan, MBA, Ph.D, Professor, Howard University, Washington DC, USA
Dr. Zafar Zahir, MBA, Ph.D, Director Strategy, Saudi Telecom, Riyadh, Saudi Arabia*
Dr. Naved Aslam, MBBS, MD, DM, Hero Heart Center, Ludhiana
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is also an independent Advisory Academic Council. To know more visit SBS website
*Members of Founding Executive Board of Trustees
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Areas of Interest
SBS is not merely a b-school that churns out students with paper degrees.
SBS aims to change the lives of those associated with it through offering
teaching, research, training & development and consultancy services.
These four distinct areas make a synergistic whole - where sum of parts is
greater than the whole – hence enabling live adherence to SBS name and vision.
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Management
Education
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Consultancy
SBS
Executive
Training
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Research
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SBS Advantage
SBS Knowledge & Soft Skills Development Model
Knowledge
Skill
Habits
 Heavy dose of practical training:
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Industrial interfaces/sponsorships
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Industrial visits/Guest lecture series
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Participation in live organization
programs and Industrial visits
 International partnerships:
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Holistic
Personality
Development
Improved Career &
Life Prospects
Attitude
Innovative Pedagogy
- Case studies and Seminars
- Workshops and Management games
- Class assignments and real life
projects
Placement & Finance
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MOU - MTMI, Maryland/AIE Group, CA
- Appointment letter on admission
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Tie-up with Irvine University, USA
- Earn while you Learn Program
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SBS chairman in on board of various
Universities and institutes
- Education Loans & Scholarships
SBS Campus
Spacious campus spread over 6.5 acres combines
the best of architecture, aesthetics and functionality
• Dedicated
campus with
focus on
business
management
education
• Amphitheatre and
large playgrounds
• State-of-the-art
computer lab with
broadband connection
• Air-conditioned stair type
class rooms
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• Latest teaching aids such as
LCD, Projector, laptops, OHP
• Auditorium for Functions
and Events
• Library with Books and
Recent Journals/Mags
Programs
UNDER GRADUATE PROFESSIONAL PROGRAMS
Affiliated to India’s largest Technical University, Punjab Technical University

Bachelors in Business Administration (BBA)
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Duration:
Eligibility:
3 Years Full Time
10+2 (Any stream)
Bachelors in Commerce (B.Com Professional)
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3 Years Full Time
10+2 (Any stream)
Bachelors in Computer Application (BCA)
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
Duration:
Eligibility:
Duration:
Eligibility:
3 Years Full Time
10+2 (Any stream)
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Additional Certificates in Spoken English, Personality Development and Foreign Language
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Sports Facility
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Co-curricular activities and Overall Personality Development
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Education Loans, Scholarships and Many Other features
Programs
POST GRADUATE MBA PROGRAMS
Offers Dual Advantage with Dual Specialization Options

Dual Degree Program (MBA+ PGPM)
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Duration:
Eligibility:
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Specialization:
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(UGC Recognized University)
2 Years Full Time
Graduation (Any stream)
Marketing
Finance
HRM
Banking
Information Systems
International Marketing
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Dual Specialization:
Available
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Additional Certificates in Export Management, Spoken English,
Personality Development and Business Computer Applications

Placement Letter at the time of admissions
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Education Loans, Scholarships and Many Other features
•PGPM is an option for those students who do not want to do Dual Degree
Synergy Institute of Management Technology and Arts
COMPUTERS, HUMANITIES AND ARTS
Programs…cont’d
Associated with Guru Nanak Dev University, Amritsar (applied)
BACHELORS IN ARTS (BA)
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Duration:
Eligibility:
Post Graduate Diploma in Computer
(PGDCA)
Duration:
1 Year Full Time
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Eligibility:
Graduation (Any Stream)
3 years Full Time
10+2 (Any stream)
BACHELORS OF SCIENCE, B.SC.(IT)
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Duration:
Eligibility:
Post Graduate Diploma in Business Management (PGDBM)
Duration:
Eligibility:
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3 Years Full Time
10+2 (Any Stream)
1 Year Full Time
Graduation (Any Stream)
 Option to study final year in USA  Most economical Global Program
SBS Faculty
To meet its commitment of b-school with a difference, SBS imparts
education based on Real World Curriculum, with integrated approach, beyond
text books and class lectures – emphasizing on Group Discussions,
Presentations, Events, Industrial Visits, Grooming to face the ever growing
competitive world with Collaborative Performance and Balanced pedagogy.
Faculty with Excellent Academic and Industry Exposure
Full Time Faculty
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
Dr. M.A Zahir: M.Com, Ph.D. Honorary Director, Chairman & Senior Professor. Having 41 years
of experience (3 years in IDBI & 40 years in teaching)
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Mr. A.A. Kathuria: M.Com, LLB, FCS, FICWA. Dy. Director (Academics & Finance) & Professor of
Finance Having 35 years of experience in industry & Teaching.
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Dr. Manudeep Kaushal: MBA, M.Phil, PhD. Associate Dean. 20 years in industry/teaching
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Dr. Harpreet Kaur: M.Com (Gold Medalist), Ph.D. Assoc. Prof. Over 5 years teaching experience
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Mrs. Rupinder Kaur: B.Com, MBA. Finance Faculty.
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Mrs. Sakshi Arora: MBA. Finance Faculty. Teaching and Corporate experience
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Mr. Damapreet Singh: BBA, MBA. Assistant Professor. Students Affairs and Culture Club Lead
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Ms. Irfana Qadri: B.Sc (HS), MBA. Academic Coordinator and Lead Counsellor
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Ms. Gurveer Kaur: BA (Psychology). COUNSELLOR & English Language Instructor
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Ms. Preeti Kohli: BBA, MBA HR, Assistant Professor
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Mr. Piyush Mahajan: B.Com, MBA. Assistant Professor
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Ms. Gayatri Minocha: Bcom, Mcom, MBA, Bed
SBS Faculty…Cont’d
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Mr. Purshotam Kumar: BA, APGDCA, DBM, CEM, NELTS (CIEFL-Hyd.). Assistant
Professor. (Part-Time). 20 years of experience
Mr. Bhupinder Singh: BCom, MBA. Business Development Executive. 10 years marketing &
Sales experience.
Mr. Gurinder Singh: BCA, Applied Computing, Mcom, MBA-IT. Business Development.
Lead Trainer for Business Computer Applications
Visiting Faculty
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
Dr. S.K. Singla – M.Sc (Stats), Ph.D. Professor & Head, Department of Business Management,
Punjab Agricultural University, Ludhiana.
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Dr. Y.P. Sachdeva - MBA, Ph.D. Professor& Head, Department of Business Management,
PAU, Ludhiana.
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Mrs. Sonal Sisodia: B.Sc., MBA (Gold Medalist), PGDHRM, UGC-NET, PhD (pursuing).
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Dr. Sandeep Kapur – MBA, Ph.D. Associate Professor, PAU, Ludhiana
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Mr. Talabgar – Labour Commissioner (Retd.), Govt. of Punjab.
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Ms. Gurpreet Kaur – B.Sc, MBA. HRD (Executive). OWM Ltd., Ludhiana
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Ms. Varsha – B.Sc, MBA. Retail Marketing Expert, Ludhiana
In addition Senior Executives/Managers/Practioners
from different manufacturing and service organizations
are regularly invited as Guest Speakers.
Life at SBS
Inter College Quiz Finals
Enjoying at Auditorium
SPIC MACAY Function
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Faculty
with Guests
Job
Fest Organisers
Quiz Winners
Job Fest 2010
Sports Day Winners
Trip to Himachal
StudentsSBS
with
Performers
Family
Partying Out
MR/MS Fresher
Life at SBS… Cont’d
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Placement Record
PGDM & Dual Degree MBA
Name of the
Student
Designation
Name of the
Company
Designation
Nidhi Sharma
Abhishek
Industries Ltd
Deputy manager
Venus Magon
Monto Carlo
(OWM)
Executive Trainee
Anuj Sekhri
Abhishek
Industries
Assistant
Manager
Varun Gupta
Monto Carlo
(OWM)
Executive Trainee
Kunal Uppal
Abhishek
Industries
Executive
Trainee
Bhanwar Dua
Deputy manager
Rajat Mahajan
Max New York
Life Insurance
Associate Sales
Manager
TFS Business
Advisors, New
Delhi
Sanjeev Dhawan
Dr. Reddy’s
Medical
Representative
Amandeep Kalra
Yes Bank
Ramanpreet
Kaur
IOL Chemicals &
Pharmaceuticals
Dheeraj Arora
Saber Group of
Companies
Vishal Vaid
Nishant Loomba
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Name of the
Company
Name of the
Student
Sohrab Impex
Axis Bank
Ratika Uppal
Axis Bank Ltd
Executive Trainee
Salil Sobti
Axis Bank Ltd
Executive Trainee
Assistant Sales
Manager
Saurabh Bajaj
Axis Bank Ltd
Executive Trainee
Management
Trainee
Bhanu Nayyar
Axis Bank
Executive Trainee
Jatin Chadha
Saber Group of
Companies
Executive Trainee
Anjali Narula
Saber Group of
Companies
Executive Trainee
Vinod Kumar
Saber Group of
Companies
Executive Trainee
Vikram Khanna
Western Union
Territory Head
Rajiv Parmar
Sohrab Impex
Executive Trainee
Finance
Executive
Management
Trainee
Executive Operations
Placement Record…Cont’d
Name of the
Student
Name of the
Company*
Placement Stats
Designation
Smriti
Zodiax Auto Pvt. Ltd.
Mgt. Trainee
Vasudha Sood
TFS Solutions
Mgt. Trainee
Tanudeep
Square Corp.
Export Executive
Neha Arora
Bonn Bread
Asst. Manager
Guneet
Kings Exports
Mkt. Executive
Varjinder Kaur
Fairwealth Securities
Adm. Officer
Industries
Salary
Range
•Industrial/manufacturing
•Insurance & Banking
•Retail.
Highest: Rs 6.5 Lac
Mean: Rs 2.25 Lac
On Campus Placement Ratio
Off
Campus,
20%
On
Campus,
80%
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Placement Record…Cont’d
COMPANY’S RECRUITING AT SBS
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Placement Record…Cont’d
Annual JOB FAIR
Umeed
•SBS conducts Job
Fair in Feb every
year. In 2010 more
than 500 students
from various degree
and engineering
colleges registered.
SBS Job Fest Organisers A faculty/Student Joint Effort
•17 companies
participated.
•Over 90 students
got pre-placement
appointment letters
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Students registering for Job Fest –
Great Rush & Great Experience
•Success continued
in 2011, where over
1000 students
participated
Student Testimonials
I wish to thank SBS for helping me in
realizing my potential as well as the power of
positive thinking – with excellent
infrastructure, serene atmosphere and helpful
faculty. The learning was enjoyable with a lot
of practical wisdom. The excellent placement
of the first batch was highly satisfying.
Rajat Mahajan
Batch: PGDM 2005-07
Dy.Manager, Axis Bank
E-mail: rajat.mahajan@axisbank.com
I have no reservation at all in recommending
SBS to anyone who is planning for acquiring
professionalism in management. I was
extremely pleased with the level of
commitment that the entire faculty/ staff had
shown towards helping. The mode of
teaching was of the right quantity and
quality- with a lot of practical bias.
I will never forget those days and all the
people I have come in contact with in SBS
especially Dr.M.A.Zahir, Chairman of SBS.
Vishal Vaid
Batch: PGDM 2005-07
MT, Sohrab Group
E-mail: vishalvaid@yahoo.com
Quality education is all what every college
speaks about and promises but SBS has
always been "A Quest above the Rest".
Knowing the very fact that books are not the
only way of learning, SBS has taken
immense efforts to see that every student get
all possible exposure in potential fields. From
my personal point of view, it has kept its
promise of being different and providing the
best of everything.
Gaurav Gupta
Batch: PGDM 2006-08
E-mail: guptagaurav145@gmail.com
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My dream of becoming a good manager
brought me to SBS. I always wanted to learn
the managerial concepts to fully utilize my
academic as well as managerial skills. SBS
has provided me an opportunity to fulfil this
dream. SBS is the one institute which has
provided tremendous boost to my career. It
has not only imparted quality education but,
unlike other B-Schools, it has also provided
its students the much needed "Industrial
Interface". I am sure, the enriching
experience, values and the knowledge
provided by the faculty would help us
throughout our life.
Nidhi Sharma
Batch: PGDM 2006-08
Phone No: 92561-73886
Dy.Manager, Abhishek Industries
Email: nidhisharma186@gmail.com
The management programme at SBS is
certainly aimed at honing your skills with a
holistic view to one's personality. The
curriculum in particular has been designed
to make ourselves equipped with the
knowledge and concepts currently in vogue.
Bhanwar Dua
Batch: PGDM 2006-08
E-mail: bhanwar.dua@gmail.com
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Research & Training
SBS has signed MOU with Modern
Technology and Management Institute
(MTMI), USA.
In collaboration with MTMI/USA, SBS
has been bringing out a Bi-Annual
INTERNATIONAL JOURNAL OF
EFFECTIVE MANAGEMENT. It is
published online in the USA and in-print
form in India.
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Executive Training
SBS is actively involved in executive
development programs.
Seven programs comprising a total
of over 250 executive trainees have
been successfully completed till now
for Trident Group (Period Mar
2006 to Jun 08).
Customized Training conducted for
Sigma Cartons and Sumeet
Exports
The IJEM is a peer-reviewed journal listed in the Cabell's Directory in
Management, Vol. II 2004-05 and 2006-2007. This Journal is also
listed in Ulrich's Periodicals Directory.
ISSN# Online 1547-3708; CD ROM 1547-3694; Print 1547-3686.
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Visit www.effectivemanagement.org or www.sbs.ac.in/research to
know more or read/download the latest issue of
International Journal of Effective Management
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Management Consultancy
Corporate Sector
SBS faculty and students take up
consultancy and research projects with
the local manufacturing and service
sector organizations.
Cluster Development
 SBS has exclusive MOU with APEX
CLUSTERS for UNIDO and SIDBI
sponsored large projects
(www.ludhianabds.com)
 Project-1: Development of Marketing
Channels for Knitwear clusters
 Project-2: Common Branding for Export
Markets of small and medium knitwear
units
 Project-3: Skill and employment in
apparel manufacturer (SEAM) for BPL
candidates
 Project-4: Knitmark Quality Mark Program
for Knitwear Club
Social Programs
SBS imparts computer and English
language training to students of
the rural areas of Punjab
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SBS is working to develop tie-ups
with government bodies and NGOs
for this social cause to help the
students and rural community
Reaching SBS
 SBS Campus is situated on the main Chandigarh Highway about 15 kilometers from
Ludhiana city centre and railway station/interstate bus stand.
 The campus is well connected by local and intercity bus service, private Auto/taxi
and SBS own bus facility.
 SBS provides separate HOSTEL facility close to the campus for outstation candidate
City
Center
Railway
Station
Bus
Stand
Towards Chandigarh
Samrala
Chowk
Ramgarh
SBS
Jamalpur
Cheema
Chowk
1Km
Towards Ludhiana
Chandigarh Road
Ramgarh Bus stand
Focal Point
Phase-VIII
Not to scale
CONTACT INFO
Mr. Damanpreet Singh, Admission Coordinator
SBS Campus, Ramgarh, Chandigarh Road, Ludhiana-141123, India
PHONE: +161-2843822-23 Mobile: +917696238386, +9915078601
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Emails: info@sbs.ac.in or sbs_ldh@rediffmail.com
Website: www.sbs.ac.in or www.syneticbusinessschool.in