Marketing Yourself Self-Branding Works!
Sally Glick, Chief Marketing
Officer
Topics for Discussion
What is a “self brand”?
 Why do you need it?
 How can you develop your own brand?
 How will your company benefit from your
branding efforts?
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What is a “Personal” Brand?
Your promise
 Your image
 A “short cut” to your reputation
 A way to build loyalty
 A communication tool
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The Importance of Self-Branding
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You are the CEO of “Me, Inc.”*
Your career is in your hands
You are not defined by your title
You are not confined by a job description
Having a brand gives you a way to distinguish yourself
Enhancing your brand = enhancing yourself
*Tom Peters
How Will You Benefit?
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It is easier to build your network if you have a
brand
Your career will advance more effectively
You will have more opportunities for new
business
You will create a reputation as a leader in your
community
You will have more fun
How Do You Become Famous?
Identify what is unique about you
 Create a process
 Find ways to add value
 Track past accomplishments
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Identify Your U.S.P. (Unique Selling
Proposition)
Your attitude
 Your existing relationships
 Your professional role
 Your education, skills and training
 Your philanthropic efforts
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Create a Structured Process
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Write a mission statement for yourself
Perform a SWOT analysis on yourself
Write your strategic branding plan
Know your audience
Prioritize activities
Be consistent – use your calendar
Accept responsibilities
Be a doer
Demonstrate Value
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Become an expert
Seek out speaking and writing opportunities
Offer solutions
Contact the media
Review your resume
Network with your target audience
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Connect people to each other
Share resources (websites, friends, books)
Introduce groups and associations
Be friendly, personable and sincere
Listen
What’s in it for Your Company?
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The company is about people
Relationships make it possible to attract and
retain quality customers and employees
Your reputation as an expert reflects on the
company
World class service is delivered by team effort
The company will be more successful when you
represent it
Conclusion
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Branding is not just for products anymore
Know what your brand stands for (it starts in
your heart)
Never stop working on the brand and your
network
Appreciate how your efforts enhance your
company’s visibility
Contact Information
Sally Glick, Chief Marketing Officer
Sobel & Co.
293 Eisenhower Parkway
Livingston, NJ 07039
973-994-9494
www.sobel-cpa.com
Sally.glick@sobel-cpa.com