Coca-Cola company
03031304刘卓03031313黄标
03031325王钦03031336陈振亚
Outline
About the company
 The marketing strategy
 Amounts of the year 2000,2003 and
2002
 Financial information
 Conclusion
 Question time

About the company
(To be the global successful enterprise)

The Coca-Cola Company exists to benefit and
refresh everyone it touches. Founded in 1886, The
Company is the world's leading manufacturer,
marketer, and distributor of nonalcoholic beverage
concentrates and syrups, used to produce nearly
400 beverage brands. The company’s corporate
headquarters are in Atlanta, with local operations
in over 200 countries around the world.
About the company

Just as many of today's successful
companies started with a cool idea in
a garage, Coca-Cola began as a cool
drink at a soda fountain. But that was
more than a century ago. Today's
Coca-Cola Company is one of the
most successful global companies of
all time. Through the world's largest
distribution system, consumers in
more than 200 countries enjoy the
Company's beverages at a rate
exceeding 1 billion servings each day.
About the company

One of our greatest strengths
lies in our ability to conduct
business on a global scale, while
maintaining a local, communityfocused approach. We build our
company by building
relationships - with the
consumer, with our customers
and bottlers, and with the
communities we serve.
About the company


Along with Coca-Cola, recognized as the
world's best-known brand, the Company
markets four of the world's top five soft
drink brands, including Diet Coke, Fanta
and Sprite, and a wide range of other
beverages, including diet and light soft
drinks, waters, juices and juice drinks,
teas, coffees and sports drinks. In all, The
Coca-Cola Company sells and markets
nearly 400 brands globally.
The Coca-Cola Company is an Equal
Opportunity Employer that values the
diversity of its employees, customers, and
consumers.
Marketing Strategy of Coca-Cola
Coca-Cola has been a complex part of American culture for
over a century. The product's image is loaded with overromanticizing, and this is an image many people have taken
deeply to heart. The Coca-Cola image is displayed on T-shirts,
hats, and collectible memorabilia. This extremely recognizable
branding is one of Coca-Cola's greatest strengths. "Enjoyed
more than 685 million times a day around the world Coca-Cola
stands as a simple, yet powerful symbol of quality and
enjoyment"
Why is Coca-Cola so
successful? One of the
most important factors is
its excellent marketing
strategies.
3A and 3P Strategies of Coca-Cola
Since a long time ago, the Coca-Cola company always pursue
its 3A and 3P strategies to win its big market quotient. 3A
refers to:
1. Affordability : It means the retail price of coca-cola should be
suitable, make sure all consumers can afford it.
2. Availability: It means that make sure the consumers can buy it
when they want to buy.
3. Acceptability: It means that try to make consumers like and
accept coca-cola products, and make them feel happy to buy and
drink this beverage.
3P Strategies refer to:
1. Price to Value : It means the consumers are not
only can afford to buy coca-cola, but also can get
benefits over their gives from coca-cola products.
2. Pervasiveness: It means that make sure the
consumers can buy coca-cola products at
everywhere at anytime. You can see Coca-Cola in
the any corner.
3. Preference: It means that try to make the
consumers not only like and accept coca-cola
products, but also be partial to the coca-cola
brands. Make sure Coca-Cola is their first choice.
PROMOTION AND ADVERTISING
Amounts of the year
2004,2003and 2002
$7,195
$6,643
$4,691
$5,052
$6,344
$5,262
$3,000
$5,054
$4,500
$6,264
$6,000
$6,556
$7,500
$1,500
$0
2002
North America
2003
Asia
2004
Europe,Eurasia and Middle East
Financial information

For additional financial information about our
operating segments and geographic areas, Notes
the consolidated financial statements of this
report, incorporated herein by reference.

The company manufactures and sells beverage
concentrates and syrups, including fountain
syrups.

The company also manufacture and sell some
finished beverages, both carbonated and
noncarbonated, including certain juice and juicedrink products and water products.