Rohan Patel
Mission Statement
• To refresh the world…
• To inspire moments of optimism and
happiness…
• To create value and make a difference.
Culture
Values Vision
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Leadership
Collaboration
Integrity
Accountability
Passion
Diversity
Quality
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People
Portfolio
Partners
Planet
Profit
Productivity
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Focus on the Market
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Work Smart
Act Like Owners
Be the Brand
Live Our Values
Inventor Founder
• John Pemberton (18311888)
• Asa Griggs Candler
(1851-1929)
Historical Time Line
• 1886 – On May 8, John Pemberton stirs up a new beverage.
– Sold for 5 cents a glass at Jacobs’ Pharmacy
– Frank Robinson names the syrup, Coca-Cola.
• 1888 – Pemberton sells Coca-Cola to Asa Griggs Candler
– Pemberton dies before experiencing Coca-Cola’s success
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1891 – Candler achieves sole ownership, at a total cost of $2300
1892 – The Coca-Cola Company is formed.
1893 – The Coca-Cola name is trademarked.
1894 – First syrup manufacturing plant outside of Atlanta is
opened in Dallas, TX.
• 1895 – Coca-Cola is available in every state.
• 1899 – Bottling rights are sold to two Tennessee men, and they join
another to develop the Coca-Cola bottling system.
• 1916 – The unique contour bottle design is introduced.
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Historical Time Line
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1919 – Candler sells Coca-Cola to Ernest Woodruff for $25 million
1922 – Pioneers the innovative six-bottle carton
1928 – First time bottle sales exceeded fountain sales.
1945 – “Coke” is registered as a trademark
1971 – “I want to buy the world a Coke” marketing campaign.
1977 – Coke’s contour bottle shape was trademarked.
1982 – Diet Coke is introduced
1985 - New formula is introduced, citizens reject it.
1993 – “Always Coca-Cola” advertising campaign; first introduction
of the Coca-Cola Polar Bear
• 2007 – New World of Coca-Cola opens in Atlanta
• 2009 – Coca-Cola Freestyle is unveiled.
• 2011 – Celebrated 125th anniversary
Headquarters
• Atlanta, GA
Leadership
• Muhtar Kent (April 2009 – Present)
– Chairmen of the Board and Chief Executive Officer
Subsidiaries
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Coca-Cola Enterprises
Coca-Cola Philippines
FEMSA
Coca-Cola Hellenic
Coca-Cola Amatil
Coca-Cola Içecek
Coca-Cola Bottling Co.
Embotellodora Andina
Coca-Cola du Canada, Ltėe
Coca-Cola AG, Deutschland
Coca-Cola
Products
&
Brands
• Coca-Cola and Diet Coke are the #1 and #2
soft drinks on the market, with Diet Coke
overtaking Pepsi in 2011, Sprite is #6, and
Fanta is #10.
Coca-Cola Products &
Brands (cont.)
Coca-Cola Products &
Brands (cont.)
Advertising
• Major component of Coke’s success
• Uses holidays, movies, sports, celebrities
• Popular slogans
Open Happiness
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Sponsor
Endorsements
ships
NBA
NASCAR
PGA Tour
NCAA Championships
Olympic Games
NRL
FIFA World Cups
UEFA Euro
Powerade Tigers
American Tiger
Charlie Rose
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Michael Jordan (Until 1991)
Christina Aguilera
David Arquette
Kate Beckinsale
Kobe Bryant
Bill Cosby
Courteney Cox
Penelope Cruz
Tim Duncan
Bill Gates
Wayne Gretzky
Salma Hayek
LeBron James
Jennifer Lopez
Aishwarya Rai
Jack White
Stock Quote
1-year
5-year
Major Competitors
The Coca-Cola
Foundation
• Water Stewardship
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Healthy and Active Lifestyles
Community Recycling
Education
Partner of the (RED) Campaign (HIV/AIDS)
New World of
Coca-Cola
• Original opened in 1991, and relocated in
2007 to Pemberton Place.
• Welcomes over 1 million guests a year.
Future
• Continued Brand Building
• Plant-Based Bottles
• Coca-Cola Freestyle
– Can mix over 100 drinks
Coca-Cola Fun
Facts
• Coca-Cola was the first soft-drink in space.
• 3.1% of all beverages consumed around the world are
Coca-Cola products
• Matt LeBlanc from Friends got his first acting break in a
Coca-Cola commercial
• Coke makes so many difference beverages that if you
drank one per day, it would take you over 9 years to try
them all
• The red and white logo is recognized by 94% of the
world’s population.
• Spends more on advertising than Microsoft and Apple
combined.