SEEM5730 / ECLT5910
IT Management
(2014-2015)
Project Assignment
Alibaba is one the strongest and fast growing online business group. It had emerged as the
largest e-commerce company with great achievement in China. There is no doubt that Alibaba
has established a strong brand identity in the Chinese market. Now Alibaba is becoming global
with global expansion planning. The objectives of this project are the following.
(i) Recommend strategies for the global expansion of Alibaha.
(ii) Formulate appropriate long term, mid-term, and short-term IT plans that are aligned with
your recommendations in (i).
In all the deliverables below, you must provide appropriate references and data sources whenever
applicable.
Deliverable Description
1.
Preform a research on technology trends
for online business and identify impacts of
such trends to Alibaba’s business
2.
Perform a Porter’s five forces analysis for
Alibaba’s global expansion.
3.
4.
Perform a SWOT analysis for Alibaba’s
global expansion.
Project report detailing your
recommendations of (i) and (ii) above.
Deadline
16 February
2015
Grading Weight
20%
13 March
2015
20%
1 April 2015
20%
4 May 2015
40%