11/11
What does this date mean to you?
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On the next slide you’ll see a
WordCloud.
Which words do you know?
Which words don’t you know?
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Discuss these questions
What do you think this lesson will be about?
Have you ever bought anything from AliBaba or Ali Express?
Do you have a favourite e-commerce platform?
Would you like to be an influencer?
Have you heard of Singles Day?
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Definitions match
Commerce
Information about something that can tell you if it is successful or liked
Automate
To do or begin to do something
Logistics
The activity of buying and selling, especially on a large scale.
Customer
A person who buys goods or a service
Feedback
A device, machine, or piece of equipment used in the home, such as a cooker or
Charter
washing machine.
Undertake
To replace or enhance human labor with machines.
Appliance
Special rental of a vehicle, such as an aircraft, that is not part of a regular schedule
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Vocabulary in context
Commerce
Automate
Your ________________ is not always your consumer or end user.
Have you had any positive or negative ________________ from customers?
Online ________________ increased massively during the pandemic.
Logistics
Customer
Discounts are one of the main reasons to buy home ____________________
online.
Feedback
For the conference, they __________________ a plane.
Charter
Undertake
Appliance
We need to look at the __________________ of the whole operation
All new recruits will be required to __________________ an induction program.
Many offices still need to ________________.
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Synonym match
Bulk
Re-create
Merchant
User
Commerce
Trade
Inventory
Cutting Edge
Innovative
Trader
Replicate
Volume
Forefront
Stock
Consumer
Basically
Fundamentally
Hire
Charter
Original
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Pre-Listening: Predict the
significance of the numbers
1.
400
larger share of the global market, which is expected to grow by
26%
2025
1.4 trillion
$________________________ by ________.
2.
Discounts of up to ____ or even ______ are being offered.
3.
It said it's increasing charter flights from China to cities like Seoul and Paris to ______
50%
70%
a week up from ____ flights.
4.
100
80
China's outbound e-commerce market is expected to grow around ______ every year
until ________.
5.
Daniela Sena is one of the ______ influencers Alibaba has hired to promote Singles'
Day abroad.
5000
2025
Alibaba is competing with other e-commerce platforms, like Amazon to capture a
6.
AliExpress said it's also installed __________ automated self-pickup lockers across
Russia, Poland, Spain and France.
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Singles Day 11/11
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While watching check the answers to your predictions
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Check your answers
1.
400
26%
2025
larger share of the global market, which is expected to grow by $1.4 trillion by 2025.
2.
Discounts of up to 50% or even 70% are being offered.
3.
It said it's increasing charter flights from China to cities like Seoul and Paris to 100 a
1.4 trillion
50%
week up from 80 flights.
4.
70%
100
2025
China's outbound e-commerce market is expected to grow around 26% every year
until 2025.
5.
Daniela Sena is one of the 400 influencers Alibaba has hired to promote Singles' Day
abroad.
80
5000
Alibaba is competing with other e-commerce platforms, like Amazon to capture a
6.
AliExpress said it's also installed 5,000 automated self-pickup lockers across Russia,
Poland, Spain and France.
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Discussion Questions
What do you think of AliBaba’s strategy?
What are some of the challenges that Alibaba faces in taking a bigger share of the global ecommerce market?
What other big online e-commerce sales days do you know?
What e-commerce platform is most popular in your country?
Share your favourite influencer and talk about why you like them.
Do you wait for shopping events like Singles Day to make purchases?
Do you buy appliances online?
Do you watch live streamed shopping events?
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Extension Activities
Finally, have students work in pairs or small groups to come
up with a plan for how Alibaba can expand successfully into
new markets. Students can present their plans to the class.
Or
Have students create their own shopping day and detail the
who, what, when, where, how of the event.
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