Alibaba and
Lessons from China’s innovative digital giant
Art by Harry Campbell
A
th
o
MING ZENG
Chairman, Academic Council
of the Alibaba Group
libaba hit the headlines with the world’s biggest IPO in September 2014. Today, the
company has a market cap among the global top 10, has surpassed Walmart in global
sales, and has expanded into all the major markets in the world. Founder Jack Ma has
become a household name.
From its inception, in 1999, Alibaba experienced great growth on its e-commerce
platform. However, it still didn’t look like a world-beater in 2007 when the management team, which I had joined full-time the year before, met for a strategy off-site
at a drab seaside hotel in Ningbo, Zhejiang province. Over the course of the meeting,
88 HARVARD BUSINESS REVIEW SEPTEMBER–OCTOBER 2018
:
ที่
น้
https://uottawa.brightspace.com/d2l/le/content/477189/viewContent/6575699/View
17/1/68 14 44
ห า 1 จาก 1