3-4-14EP overview - Knight News Challenge

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Earth Protect Tells and shares stories
of companies protecting the Earth
www.earthprotect.com
www.earthprotectproductions.com
From Image to Action
OUR STORY!!
• Video, social media, custom blogs, video CSR
reporting
• Company overview/team
• Services
• Value proposition
“Stories are how we think. They are how we make the
meaning of life. . .stories explain how things work, how we
make decisions, how we justify our decisions, how we
persuade others, how understand our place in the world,
create our identities, and define and teach social value. “ Dr Pamela Rutledge, Director Media Psychology Research
Center
Importance of video & social media
• Video educates, entertains, and
informs, facilitates change, provides
solutions
• Average Internet user watches 186
videos/month on mobile devices and
computers.
• 184 million video views September
2012
• YouTube use increased 39% last
year at an average of 72 hours of
uploads each day
• 82% “Fortune” 100 companies
have YouTube accounts
Consumer Trends
• Tech savvy/plugged in
• Social networking to share experiences and
opinions
• Crowd sourcing shapes choices and trends
• Civic minded
• Slacker activists
• Skeptical of traditional media/so-called experts
• Rise of curated platforms
• noise….
CSR Reporting Trends
Who we are?/What we do
STORYTELLERS
•Video Production
•Web Design
•Animation
•On-line community
Earthprotect.com – media
buys
•Social Media Strategy
•Sustainability and
Management Consulting
AWARD WINNING TEAM
•LA World Class Award Winning Talent-including:
Academy Award, Sundance Film Festival, Primetime
Emmy, Webby, Peabody, A.C.E., Cine Golden
Eagle,
Panavision, Director’s Guild of America,
and a combined
100+ film festivals worldwide
• www.earthprotect.com profiling edutainment with over 6
million video views in environmental content.
Earth Protect Productions
Creates videos that represents your brand and message via the expertise
of our environmentally focused production team that helps you tell your
company’s sustainability stories. Custom Video Content educates and
builds loyalty, inspires action.
www.earthprotect.com
>6 millions video views
>2,800 sustainability focused videos by content categories
>4,000 blog articles focused on the same content
categories
61% U.S. citizens
180+ countries worldwide by visitor locations
Focused content by category
Users trend higher education and higher income
Value Proposition
• Improve communications
• Enhance stakeholder relations - (customers,
suppliers, regulators)
• Control on-line corporate image and reputation
• Provide competitive differentiator
• Drive product and service innovation
• Increase trust and brand loyalty
• Maximize impact and value of CSR reports
• Demonstrate progress and achievements
• Debunk green washing
• Educate
• Inspire change and action
Our Board, Advisory Council, Team
Board of Directors
Carol Barbeito, President Earth Protect, Managing Director
Grant Barbeito, Vice President Earth Protect, Creative Director
Virginia Elliott, VP Programs, Health Fund, Secretary Earth Protect
Richard Franklin, CEO Clean Tech Open Rocky Mountains, Treasurer
Earth Protect
John E. Balkcom, Director
Advisory Council
Sean Casey, Ph.D.
Sr Scientist
University Space Research Association, SOFIA
Gayla Kraetsch Hartsough, Ph.D.,
President
KH Consulting Group
R. Bruce Hutton, Ph.D.,
Dean Emeritus
Daniels College of Business University of Denver
Hugh Lavery, MSc, PhD, MEc
Chairman,
Australian Environment International
Laurie Marshall, M.A.,
Founder
Unity Through Creativity
B. Greg Mitchell, Ph.D.
Research Biologist, Sr Lecturer,
University of California, San Diego
Scripps Institution of Oceanography
James W. Muzzy
President
Sustainable Enterprises
Elana Pianko
Financial Advisor
Morgan Stanley Smith Barney
Lynn Scarlett, MA, ABD
Environmental Consultant
Former US Deputy Sec. Interior
The Online Community that Moves
People
From Image to Action
Come Join Us
Contact Earth Protect, Inc.
Carol Barbeito,
President and Managing Director
303.688.6510
[email protected]
EarthProtect.com
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