CRY CR Summit, Mumbai, 12 December 2013
TOMORROW’S BOTTOM LINE
Corporate Responsibility, Shared Value and Sustainability
0 WHAT’S A MASTERCLASS?
Some ingredients of masterclass
• Key topic: CR and Child Rights
• Taught by leading practitioners:
Srimathi Shivashankar, HCL
• Excellent students
• Real-world cases
• No holds/questions barred
• CSR strategy, building brands …
evolving partnerships, digital media
What’s the message?
• This is the future
• CSR, Shared Value and Sustainability
all important—but not the same
• CSR started out as voluntary, but
becoming less so—with legislation
and growing market demands
• Child rights agenda a touchstone
• Not just about negatives (e.g. child
labour) but also about positives (e.g.
education)
2 WHAT’S MY ANGLE?
40 years in field
• Entrepreneur: Environmental Data Services
(ENDS) 1978, SustainAbility 1987, Volans
2008
• Clients: e.g. Allianz, Bayer, C&A, HP,
Interface, Natura, Nestlé, Nike, Tesco …
• Boards: 20+ Boards/Advisory Boards (e.g. B
Team, Biomimicry 3.8 Institute, F&C/Friends
Life Group, Nestlé, Kering/PPR, WWF
Council of Ambassadors)
• Visiting Professor: Cranfield School of
Management; Imperial College London;
University College London
2 WHAT’S C(S)R?
What do we mean by corporate responsibility?
• BSR: “A sustainable business is one that delivers value for
investors, customers, and employees; improves the living
standards of its employees and the communities it touches;
makes wise use of natural resources; and treats people fairly.”
• WBCSD: “The continuing commitment by business to behave
ethically and contribute to economic development while
improving the quality of life of the workforce and their families
as well as of the local community and society at large.”
• EU: "A concept whereby companies integrate social and
environmental concerns in their business operations and in
their interaction with their stakeholders on a voluntary basis."
CR priorities
GlobeScan/BSR
Difficulty vs. importance
GlobeScan/SustainAbility
How business best serves
GlobeScan/BSR
3 WHERE ARE WE?
Societal Pressure Waves: Wave 5 (2015-2020 )
Security: Water-Energy-Food-Finance Nexus
José Ángel Gurría
Shared Value: Is win-win enough?
• Sustainability not same as ‘CSR’, or ‘CSV’
• 78% of 1600 experts: system must change for
significant progress towards sustainability
• Intergenerational task of winding down obsolete
economic and business models—and creating new
ones fit for C21
4 WHY IS BUSINESS SO IMPORTANT?
Lack of political will is identified as the most significant
barrier to progress on SD. Vested interests and related
factors are also important
Global Expert Opinion
Lack of political will is, by far,
the biggest barrier to progress
on Agenda 21. Vested
interests in the status quo and
related factors such as
misdirected financial
incentives and lack of private
sector action are also seen as
important. Experts
acknowledge that complexity
is an issue but not when it
comes to having adequate
knowledge or technologies.
The corporate sector is more
inclined than others to blame
the poor economy.
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Case: Unilever
Case: The B Team
5 WHERE TO START?
Where to start?
1. Ensure you have top team support
2. Find out what already done
3. How do key industry bodies see agenda?
4. What are your leading customers thinking?
5. What are other corporate change agents doing?
6. Engage internal & external stakeholders in materiality review
7. Monitor/measure, report, benchmark
8. Integrate into mainstream processes as soon as possible
Case: OECD CSR policy tool (3Ps)
Materiality and the business case
Co-evolve a roadmap
6 THE KEY ISSUES?
Breakthrough: Casualties
Personal genetic testing
Case: EcoVadis
WBCSD’s Vision 2050
7 AM I A SOCIAL INTRAPRENEUR?
What’s a Social Intrapreneur?
What is a Social Intrapreneur?
Impact and Value
8 WHERE’S THE LEADING EDGE?
Integrated Reporting: ‘6-D’ Capitalism
Aiming for Zero: Interface
9 CAN WE BREAK THROUGH?
Breakthrough: System change