IKEA HISTORY AND BUSINESS
STRATEGY
Martina Rucco Pittaccio
CS110
Professor Scaramastra
Final project
INDEX
Introduction & History
IKEA’s Layout
Company Analysis - S.W.O.T
Industry Analysis
IKEA’S Competitors
1.
2.
3.
USA
CHINA
FRANCE
Environmental Awareness
HISTORY OF IKEA
1943 IKEA
was founded
by Ingvar
Kamprad
1951 The
first catalog
was
published
1958 The first
IKEA store
opens in
Sweden
2002/2006
IKEA
increased
50% of sales
1963 IKEA
arrived in
Europe
1985 IKEA
arrived in
USA
1990 The
first
environment
al policy
2007/2009
IKEA
riched1000000
custumers
1997 IKEA
website &
Children’s
IKEA
2010/2014
IKEA hired
20.000
people
1998 IKEA
arrived in
China
2001 IKEA
rail
INTRODUCTION AND CURIOSITIES
Acronym-
I
(Ingvar)-Founder’s first name
K
(Kamprad)-Founder’s last name
E
(Elmtaryd)-Farm where he grew up
A
(Agunnaryd)-Home village
Logo- Blue & Yellow;
The colors of Swedish National Flag.
COMPANY ANALYSIS- S.W.O.T.
Strengths
Weaknesses
Strong brand recognition
Recalls on IKEA products
Various operations
Established
Vertical integration
Product differentiation
Dependency on Europe
(Number of shops in Europe)
S.W.O.T.
Opportunities
Threats
1. Online retail shopping
1. Competition
2. Expansion
3. Electrical market
4. Swedish food market
2. Increases in steel prices
INDUSTRY ANALYSIS
Balance sheet of 2013/4 – approximately increase of 13%
Future trends:
- Internet vs. Stores
- TV monitor
Global issues:
- Furniture Stores take too much space
- Products’ Names
IKEA’S
COMPETITORS
o U.S. Competitor: Euromarket Design, Crate and Barrel
o France Competitor: Conforama
o China Competitor: Qingdao BOFA Furniture Company Limited
IKEA IN UNITED STATES
1. 34 current IKEA locations
2. Adding additional 3 locations soon
3. Original IKEA in Philadelphia in 1985
4. On Fortune 100 Best Companies to Work For
IKEA SHOPS IN USA
IKEA in China
•4 stores
Consumers
•Price
•Services
•Materials
Competitors
•B&Q
•HomeDepot
•Illinois
IKEA IN FRANCE
I. IKEA: a fashion brand
II. A unique experience
III. Convenient services
For more info click here
Begin With IKEA Commercial
ENVIRONMENTAL AWARENESS
Charging for plastic bags
IKEA Soft Toy Campaign
 IKEA and WWF
LED Lighting
Water-saving Taps
Energy-saving
appliances