JYVÄSKYLÄN YLIOPISTO Contested Identity Politics in the European Capital Culture Program Comparison between the EU policy objectives and the reception of the program in Pécs2010 Tuuli Lähdesmäki PhD Researcher Department of Art and Culture Studies University of Jyväskylä Finland JYVÄSKYLÄN YLIOPISTO Ideological aims in the European Capital of Culture Program > to produce cultural integration to a European community and strengthen a common European identity > a key criteria for the program is “the European Dimension” (Decision 1622/2006/EC of the European Parliament and of the Council of 24 October 2006) > “candidate cities must present the role they have played in European culture, their links with Europe, their place in it and their sense of belonging. They must also demonstrate their current participation in European artistic and cultural life, alongside their own specific features” (Guide for cities applying for the title of European Capital of Culture, 2009) Tuuli Lähdesmäki (2011): Rhetoric of unity and cultural diversity in the making of European cultural identity. International Journal of Cultural Policy, first published on 7 April 2011 (on iFirst) [DOI: 10.1080/10286632.2011.561335]. JYVÄSKYLÄN YLIOPISTO Reception of the European Capital of Culture events in Pécs 2010 > Questions on locality, regionality, national culture, and Europeanness (How are they represented and how should they be represented in the European Capital of Culture events?) > Paper questionnaire data (N = 200) > Online questionnaire data (N = 532) Tuuli Lähdesmäki (2011): Contested Identity Politics: Analysis of the EU Policy Objectives and the Local Reception of the European Capital of Culture Program, Baltic Journal of European Studies 1:2, pp. 134-166. (http://www.ies.ee/iesp/No10/bjes_no10.pdf). JYVÄSKYLÄN YLIOPISTO represents Europeanness (p) 3.56 represents Europeanness (o) 3.53 represents Hungarian culture (p) 3.68 represents Hungarian culture (o) 3.56 represents regionality (p) 2.49 represents regionality (o) 2.49 represents locality (p) 3.36 represents locality (o) 3.41 should represent Europeanness (p) 3.92 should represent Europeanness (o) 4.07 should represent Hungarian culture (p) 4.1 should represent Hungarian culture (o) 4.52 should represent regionality (p) 2.91 should represent regionality (o) 3.35 should represent locality (p) 3.8 should represent locality (o) 4.2 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Mean in a scale 1 = not at all, 2 = a little, 3 = to some extent, 4 = a lot, 5 = very much FIGURE 2. Opinions on how the ECOC events represent or should represent the concepts of Europeanness, Hungarian culture, regionality of South Transdanubia and locality of Pécs in the paper (p) data (N = 195–197) and in the online (o) data (N = 532). JYVÄSKYLÄN YLIOPISTO Europeanness was experienced, verbalized, and given meanings to on three different conceptual levels of space (according to Henry Lefebvre) : > Perceived Europeanness: Europeanness was considered as materialized in high quality cultural infrastructure, renovation of major buildings, modernization of environment, better living standard and conditions, etc. > Conceived Europeanness: Europeanness was perceived through conceptualizations, symbols, and descriptions, which repeated the promotion rhetoric and policy of the Pécs2010 organization, the city management, and the EU. > Lived Europeanness: Europeanness was seen as being manifested in the relations and encountering of individuals in the city. The subjective experiences and social relations of people were taken as the base for describing Europeanness.