Innovative Animal Health products
Company Overview
NZFMA Seminar March 2013
Overview
AgriHealth NZ
– Introduction to the Company
– Key people
– Strategy
– Key manufacturing supply partners
– Main products
AgriHealth overview - NZ
• Distributor of vet medicines for NZ livestock
– Products include vet pharmaceuticals & vaccines
– Experienced team with solid track record of technical sales
& marketing in production animals
• Partner with global category leaders
– Primary manufacturers, new product ‘pipeline’
– Quality assurance paramount eg GMP certified by EU
• Proven products
– validated ‘return on investment’ to NZ farmers (& vets)
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Key People
• Ed Catherwood – Managing Director
– Extensive agribusiness sales / marketing expertise. B Agr Sc (Massey).
– Wide ranging experience across NZ animal health & nutrition sector
• Dr Lyndsay Lawrence – Technical Manager
– Practicing vet in Waikato, then substantial experience as Technical
Manager for Bomac, Virbac, and as Fort Dodge Country Manager
– Degrees in both Pharmacy (Otago), and B V Sc (Massey)
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Jacqui Kain - Area Sales Manager (Upper North Is.)
Paul Dwyer - Area Sales Manager (South Is.)
Alexandra Walker – New Product Development
Dianne Gleeson – Office Manager
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Veterinary medicines - cattle
• Evidence based veterinary medicines
– Registered animal remedies, proven claims
– Target major categories e.g. mastitis,
reproduction
– Differentiated… drug delivery, format, local trials
– Technical support, local market understanding
• Target market & channel
– NZ dairy cows, & production animals
– Marketed to dairy farmers via rural vet practices
Feed additives
• Evidence based medicated feed additives
– Antibacterials to improve productivity & health
• ionophores, and other registered vet medicines
• Proven non medicated feed products
• enzymes
• Target market & channel
– Production animals - cattle, poultry, pigs, sheep…
– Typically sold via vets, feed mills, & premix firms
Manufacturing supply partners
• Hipra
– vaccines & antibacterials
• Syntex
– repro’ / oestrus synchrony programs
• Huvepharma
– feed medications & enzymes
• Other manufacturers
– AgriHealth branded products
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Farmer
Awareness
Campaign
Postcard
direct mailer
Print Media
Advertising campaign
Ready to Mate
Manufacturing supply partners
• Hipra
– vaccines & antibacterials
• Syntex
– repro’ / oestrus synchrony programs
• Huvepharma
– feed medications & enzymes
• Other manufacturers
– AgriHealth branded products
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AgriHealth brands also include:
NicarbMax 100% (nicarbazin)
BaciMax 15% granular (zinc bacitracin)
Medicated Feed Additives
• Huvepharma
– Core business is medicated feed additives for
poultry, pigs, cattle - via integrators and feed mills
– Originally East Europe state assets... privatised
– Acquired Merial and Intervet brands (& US plant)
• EU and FDA GMP certified plants
– Four manufacturing sites in Europe + one in USA
– Leading EU manufacturer of monensin & tylosin
Monotec – the new monensin
Manufacture of ionophores
AgriHealth - growth plans
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Product pipeline with current partners
Continued investment in locally generated data
Technical expertise – focus in specific categories
New co-developed products
Offer customers the advantages of dealing with
a NZ company
– Market knowledge and empathy
– Flexibility
– Ability to make decisions / respond to market needs
APPENDICES
EU Brand Specific Approvals
Probiotics
EU ‘BSA’ approvals
Prebiotics
Enzymes
Organic acids, VFA
Herbs, phytogenics
1,3-1,6 β-glucans
Bacteriophages
EU ‘BSA’ approvals,
& used commercially
Anticoccidials authorised in EU: Chickens for Fattening
Brand
Name
Compound
Company
Dose
(ppm)
WT (d)
Authorised
until
Avatec
Lasalocid sodium
Pfizer
75-125
5
20/08/2014
Robenz
Robenidine HCl
Pfizer
30-36
5
29/10/2014
Cygro
Maduramicin
ammonium
Pfizer
5-6
3
10/05/2021
Deccox
Decoquinate
Pfizer
30-40
3
17/07/2014
Salinomax
Salinomycin sodium
Pfizer
50-70
1
22/04/2015
Elancoban
Monensin sodium
Elanco
100-125
1
30/07/2014
Maxiban
Narasin/nicarbazin
Elanco
80-100
0
28/10/2020
Koffogran
Nicarbazin
Phibro
125
1
26/10/2020
Kokcisan
Salinomycin sodium
KRKA
60-70
3
26/02/2018
Monteban
Narasin
Elanco
60-70
0
21/08/2014
Sacox
Salinomycin sodium
Huvepharma
60-70
1
21/08/2014
Clinacox
Diclazuril
Janssen
1
0
23/12/2020
Aviax
Semduramicin
Phibro
20-25
5
01/06/2016
Stenorol
Halofuginone
Huvepharma
2-3
5
2014
Coxidin
Monensin sodium
Huvepharma
100-125
1
06/02/2017
Anticoccidials authorised in EU: Chickens for Fattening
BSA registrations underway…
New
Brand
Name
Compound
Company
Dose
(ppm)
Monimax
monensin/nicarbazin
Huvepharma
40/40-50/50
Coxiril
diclazuril
Huvepharma
0,8-1,2
Huvecox
nicarbazin
Huvepharma
75-125
amprolium
Huvepharma
125
clopidol
Huvepharma
125
Coyden
WT (d)
Authorised
until