the eCow presentation

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Our Product & Current Customers
• eBolus measures pH, Temperature and Redox
• Reliable, stable, long life, premium product
• Research customer base
eCow Team:
Professor Toby Mottram
Executive Director
Seonaid Nimmo MSc
Product Design Engineer
David Smith PhD CEng
Non Executive Chairman
Sam Mottram CEng
Commercial Director
Potential customers
Farmers
•
Looking for ways to improve
margins through:
–
–
–
–
Reduced feed costs
Reduced vet bills
Premium milk contracts
Technology
Need data
Vets
•
Looking for ways to diversify:
–
–
–
No margin in pharmaceuticals
Farms demanding
consultancy
Supermarkets desire vet
approved farms
Need data
Opportunity
Vet advises and
farmer purchases
boluses
Raw data
collected by
farmer
Data published to
vet dashboard
Data uploads
to eCow server
Competitors
eCow
eBolus
eCow
bioBolus
Kahne
smaxtec
Well cow
180
120
25
50
90
Smallest size
Life in days
Reconditioning
Low drift
No change to feed
regime of cow
Multiple sensors
Investment required
eCow is seeking £200k of additional funding to:
Expand production capability
Develop farm product and software
Build commercial and marketing
capability and grow sales
• Exit in 5 years
• Sale to existing feed, dairy nutrition or veterinary
products company
• e.g. Cargill, LeSaffre, AB Vista, etc
P&L - Years 1-5
9,500
8,500
7,500
6,500
5,500
4,500
3,500
2,500
1,500
500
(500)
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
200
1,024
3,882
5,808
9,339
Cost of Sales
77
510
2,007
2,897
4,605
Operating Expenses
252
379
531
620
646
Net Profit
(130)
135
1,344
2,290
4,089
• 000’s
• September to September financial year
• Currency: GBP
Summary
• Investment of £200,000
• EIS qualified investment
• Protected IP
• Existing sales, repeat customers & technical knowledge
• Vision and a plan to execute and reach the farm market
• Exit in 5 years
• Return 7-10 x investment in 5 years
web: www.ecow.co.uk
mail: sam@ecow.co.uk
call: 07887 988345
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