103RD NATIONAL CONVENTION
July 7- 12, 2012
Houston, Texas
Sponsorship Opportunities
103RD NATIONAL CONVENTION
About the NAACP
The National Association for the Advancement of Colored People (NAACP)
is the nation’s oldest civil rights organization. In existence for more than a
century, the NAACP is responsible for a number of victories in the struggle
for justice and equality in America.
With more than 250,000 members, the NAACP remains an important and
vital progressive voice, focusing on several major human rights priorities
which include: strengthening access to quality education, improving health
and environmental justice outcomes, building economic opportunity and
security, advancing criminal justice reform and promoting political
representation and civic participation.
The NAACP has active branches in all 50 states, with more than 300 college
chapters, 500 youth councils and 1,700 adult branches including branches
in Germany, Italy, Korea and Japan.
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103RD NATIONAL CONVENTION
About the Convention
The NAACP’s annual convention is regarded as the event of the year for those engaged in civil rights advocacy and
ensuring equality for all Americans.
Through its annual convention, the NAACP leads a national dialogue on civil rights advocacy and establishes its
policies and programs of action for the upcoming year. More than 5,000 people gather to explore and share
models of advocacy for strengthening communities. Our convention partners benefit from the opportunity to:
Interact with national thought leaders, activists, political and corporate leaders who share a commitment to
advancing civil and human rights in communities throughout the country
Highlight a commitment to advancing civil and human rights
Align as a national partner of the country’s oldest and most renowned civil rights organization, creating an
opportunity to position your brand among NAACP constituents
Opportunity for broad national media coverage
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103RD NATIONAL CONVENTION
W
e are grateful to our many partners who through their sponsorship of the convention, help us advance our shared
interest in advancing civil and human rights. Last year, our convention partners included:
AFL-CIO
American Honda Motor Co.
Anheuser-Busch, Inc
AT&T
Bank of America
BBVA Compass
BMW of North America
Caesar's Entertainment
Chevron Texaco
CVS Caremark
Denny's
Disney Worldwide Services, Inc.
Eastman Kodak
Edison International
Eli Lilly and Company
Exxon Mobil Corporation
Farmers Insurance
Federal Express
Food Lion
Ford Motor Company
General Motors Company
Good Year Tire and Rubber Company
Hyundai Motors
Johnson & Johnson
Kaiser Permanente
Marriott International
McDonald's Corporation
MillerCoors
Nationwide Insurance
NBCUniversal
Pharma
SEIU
SEIU-ULTCW
Sprint Foundation
Starwood Hotels and Resorts
StateFarm Insurance
The Coca-Cola Company
The Nielson Company
Time Warner Cable
Toyota Motor Company
United Parcel Service
US Army
Walmart Stores
Wells Fargo
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103RD NATIONAL CONVENTION
Saturday, July 7
Opening of Commerce and Industry Show (Author’s
Pavilion, Health Fair and Retail Expo)
Exhibitor’s Reception
Sunday July 8
Memorial Service and Prayer Breakfast
Women in the NAACP (WIN) Forum & Brunch
Council of Presidents Luncheon
Continuing Legal Education (through Monday, July 9)
Welcome to Houston Reception
Chairman of the Board Reception
Monday July 9
Religious Leaders Luncheon
Clarence Mitchell, Jr. Memorial Luncheon
Program Summits – Health, Education,
Criminal Justice, Economic Development, Voting Rights
Health Luncheon
President & CEO Reception
Tuesday, July 10
Wednesday, July 11
Thursday, July 12
National Membership Luncheon
Pre Military Dinner Reception
Military Dinner
NAACP National Board & Trustee Dinner
Youth Advisor’s Luncheon
Youth Movie Night
Gospel Extravaganza
Labor Luncheon
Roy Wilkins Youth Leadership Luncheon
Youth Freedom Fund Dinner/Concert
Spingarn Dinner Reception
Spingarn Dinner - The NAACP’s highest award given
since 1915 for outstanding achievement by an
African American. Black-tie event
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103RD NATIONAL CONVENTION
Sponsorship
Opportunities
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103RD NATIONAL CONVENTION
Minimum Sponsorship Level
Saturday, July 7
Exhibitor’s Reception
Author Pavilion
$ 75,000
$ 75,000
Sunday July 8
Welcome to Houston Reception
Women in the NAACP (WIN) Forum
Memorial Service and Prayer Breakfast
Council of Presidents Luncheon
Chairman of the Board Reception
Continuing Legal Education Seminar
$100,000
$100,000
$ 75,000
$ 75,000
Clarence Mitchell Luncheon
Health Luncheon
Religious Leaders Luncheon
President & CEO Reception
Program Mini Summits
$ 50,000
$ 50,000
$ 50,000
$125,000
$50,000 Each
Monday July 9
$ 100,000
$ 100,000
Health ▪ Criminal Justice ▪ Education ▪ Environmental Justice ▪ Voting Rights ▪ Economic Justice
Tuesday, July 10
National Membership Luncheon
Pre Military Dinner Reception
Military Dinner
NAACP National Board & Trustee Dinner
Youth Advisor’s Luncheon
Youth Movie Night
$
$
$
$
$
$
Wednesday, July 11
Gospel Extravaganza
Labor Luncheon
Roy Wilkins Youth Leadership Luncheon
Youth Freedom Fund Dinner/Concert
$100,000
$ 75, 000
$ 50,000
$ 100,000
Thursday, July 12
Pre-dinner Guest of Honor Reception
Spingarn Awards Dinner
$ 50,000
$ 75,000
* New this year
75,000
50,000
75,000
50,000
25,000
15,000
(up to eight sponsors)
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103RD NATIONAL CONVENTION
Program Mini Summits- New Sponsorship Opportunity - Replacing program workshops, these “mini summits” will provide
an opportunity to engage in a more in-depth dialogue around the priority issues facing the community. These summits will
include subject experts, panels and training to ensure advocacy strategies are implemented in communities throughout the
country. This year, there will be summits on the following priority areas - Education; Health; Criminal Justice; Economic
Development; Voting Rights.
Other Sponsorship Opportunities:
Mobile Application: New Sponsorship Opportunity - $10,000 per ad spot: The NAACP’s mobile application provides a full schedule
of convention events, directories for NAACP board and staff, interactive maps and photos of key convention events. The application
launched at last year’s convention received positive reviews in the blogosphere, from outlets like Black Web 2.0, Black Money & Women’s
Philanthropy Perfect for commercial spots and promotional information
Official Convention Program Book: $40,000 - The official program of the Annual Convention. A four color souvenir book distributed to
all Convention attendees.
Convention Streaming : $85,000 – Live web-streaming of the convention allows people from around the country to be a part of key
convention activities, including key note speeches, plenary sessions and program summits. The content of the convention remains on the
NAACP website for one year and so does your branding.
Internet Café: $30,000- Provide an opportunity for convention attendees to access the internet in a comfortable environment.
Scooter Rental $25,000 - Scooters offer attendees an easy, quick way to move around the exhibit hall. Your message, placed on the
scooters, will be visible around the venue.
Charging Stations $15,000 - An opportunity to display a message via video advertising on the station’s’ built-in LCD monitors or on
station signage, while offering a valuable service to attendees in keeping their mobile devices charged.
Hotel Room Keys: $10,000 - Approximately 5,000 room keys will be used to promote the convention. Your logo will be included on each
key.
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103RD NATIONAL CONVENTION
Recognized as the Presenting Sponsor of the 103rd NAACP
Convention in all press releases and on printed collateral
materials
Opportunity for a senior executive to bring greetings at a
convention plenary session
Co-presenting sponsor of the President’s Reception or an
event of your choice (based on availability - events listed on
page 7)
20 Invitations to President’s Reception
10 Invitations to Chairman’s Reception
10 tickets/invitations to convention luncheons and events
Presenting Sponsor
$500,000
Co-sponsor of the Spingarn Award Dinner – Table of 10 and
2 seats at head table
Full-page color ad in Official Convention Program Book
Welcome letter from a representative to all attendees
included in the official convention souvenir book
Name /logo prominently displayed on on-site signage
40x40 booth space in exhibit hall
50 Convention Registrations
Logo included on convention bag distributed to all
convention registrants
Promotional ad on convention mobile application
:30 corporate video looped on monitors located throughout
the Convention venue
Logo and link on NAACP website through December 2012
One full color ad in the Crisis Magazine, the NAACP
membership magazine
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103RD NATIONAL CONVENTION
Recognized as the Official Sponsor of the 103rd NAACP
Convention in all press releases and on printed collateral
materials
Opportunity for a senior executive to bring greetings at a
convention plenary session
Co-presenting sponsor of an event of your choice (based
on availability - events listed on page 7)
18 Invitations to President’s Reception
12 Invitations to Chairman’s Reception
Official Sponsor
$300,000
6 invitations to convention luncheons and events
Table of 10 at Spingarn Dinner
Full-page color ad in Official Convention Program Book
Welcome letter from a representative to all attendees
included in the official convention souvenir book
Name /logo prominently displayed on on-site signage
40x40 booth space in exhibit hall
30 Convention Registrations
Logo included on convention bag distributed to all
convention registrants
Promotional ad on convention mobile application
:30 corporate video looped on monitors located
throughout the Convention venue
Logo and link on NAACP website through December 2012
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103RD NATIONAL CONVENTION
Recognized as a Lead Sponsor of the 103rd NAACP
Convention in all press releases and on printed collateral
materials
Co-presenting sponsor an event of your choice (based on
availability - events listed on page 7)
16 Invitations to President’s Reception
Lead Sponsor
$200,000
10 Invitations to Chairman’s Reception
Table of 10 at Spingarn Dinner
Full-page color ad in Official Convention Program Book
Name /logo prominently displayed on on-site signage
40x40 booth space in exhibit hall
20 Convention Registrations
Promotional ad on convention mobile application
:30 corporate video looped on monitors located
throughout the Convention venue
Logo and link on NAACP website through December 2012
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103RD NATIONAL CONVENTION
Recognized as a Premier Sponsor of the 103rd NAACP Convention
in all press releases and on printed collateral materials
Co-sponsor an event of your choice (based on availability events listed on page 7)
14 Invitations to President’s Reception
8 Invitations to Chairman’s Reception
Full-page color ad in the Convention Souvenir Booklet
Name /logo prominently displayed on on-site signage
Premier Sponsor
$150,000-$199,999
40x40 booth space in exhibit hall
18 Convention Registrations
Promotional ad on convention mobile application
:30 corporate video looped on monitors located throughout the
Convention venue
Logo and link on NAACP website through December 2012
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103RD NATIONAL CONVENTION
Recognized as a Platinum Sponsor of the 103rd NAACP Convention
in all press releases and on printed collateral materials
Co-sponsor an event of your choice (sponsorship commitment
must meet the minimum sponsorship fee for the event - listed on
page 7)
10 Invitations to President’s Reception
8 Invitations to Chairman’s Reception
Full-page color ad in the Convention Souvenir Booklet
Platinum Sponsor
$100,000-$149,999
Name /logo prominently displayed on on-site signage
40x40 booth space in exhibit hall
16 Convention Registrations
Promotional ad on convention mobile application
:30 corporate video looped on monitors located throughout the
Convention venue
Logo and link on NAACP website through September 2012
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103RD NATIONAL CONVENTION
Recognized as a Gold Sponsor of the 103rd NAACP Convention in
all press releases and on printed collateral materials
Co-sponsor an event of your choice (based on availability and
sponsorship commitment must meet the minimum sponsorship fee
for the event - listed on page 7)
8 Invitations to President’s Reception
6 Invitations to Chairman’s Reception
Gold Sponsor
$75,000 -99,999
Full-page color ad in Official Convention Program Book
Name /logo prominently displayed on on-site signage
30x30 booth space in exhibit hall
12 Convention Registrations
:30 corporate video looped on monitors located throughout the
Convention venue
Logo and link on NAACP website through September 2012
Recognized as a Silver Sponsor of the 103rd NAACP Convention in
all press releases and on printed collateral materials
Co-sponsor an event of your choice (based on availability and
sponsorship commitment must meet the minimum sponsorship fee
for the event - listed on page 7)
Silver Sponsor
$50,000 -74,999
6 Invitations to President’s Reception
4 Invitations to Chairman’s Reception
Full-page color ad in Official Convention Program Book
Name /logo prominently displayed on on-site signage
30x30 booth space in exhibit hall
6 Convention Registrations
:Logo and link on NAACP website through September 2012
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103RD NATIONAL CONVENTION
Recognized as a Partner of the 103rd NAACP Convention in
press releases and on printed collateral materials
Co- sponsor of an event (based on availability and
sponsorship commitment must meet the sponsorship fee for
the event – listed on page 7)
4 Invitations to NAACP President’s Reception
Partner
$25,000 -$49,999
Name /logo displayed on on-site signage
20x20 booth space in exhibit hall
4 Convention Registrations
Logo and link on NAACP website through September 2012
Recognized as a Contributing Sponsor of the 103rd NAACP
Convention in press releases and on printed collateral
materials
Co- sponsor of an event (based on availability and
sponsorship commitment must meet the sponsorship fee for
the event – listed on page 7)
Contributing Sponsor
$15,000 -24,999
2 Invitations to NAACP President’s Reception
Name /logo displayed on on-site signage
10x10 booth space in exhibit hall
4 Convention Registrations
Logo and link on NAACP website through September 2012
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Sponsorship Information – NAACP 103rd Convention – Houston, Texas
July 7-12, 2012
Yes, we are proud to partner with the NAACP on it’s
103rd Convention. We
will support at the $______________________level.
The event/ we would like to sponsor is: ______________________________________
or we will serve as a ____General Convention Sponsor
Will you use the exhibit space included in your sponsorship package
_____Yes ______No
Payment by Check
Please make checks payable to the NAACP and send with
your signed agreement and this form to:
Ana Aponte
4805 Mt. Hope Drive
Baltimore, Maryland 21215
Phone: 410.580-5622
E-Mail: aponte@naacpnet.org
Additional Terms of Sponsorship
The NAACP is a 501 (c ) 3 organization, so contributions are
tax deductible to the fullest extent as allowed by law.
Payment Information and Terms
A minimum payment equal to 25% of your sponsorship is
due with this signed sponsorship agreement. Sponsorship
opportunities can not be held without a signed agreement.
All payments must by complete by May 30, 2012
Company/Organization Name (as it should appear in print)
Primary Contact
If you have any questions about sponsorship of the 103rd
NAACP National Convention, please contact:
Address
Moneese de Lara
410 580-5622
mdelara@naacpnet.org
City
Business Telephone
State
Zip
Alternate Phone
Ana Aponte
410 580.5782
aaponte@naacpnet.org
E-Mail
Thank You for Your Support!
Website URL
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Date