Before Bell: Check your table
for seating……
Get out the following
1. Your Grad Paper Checklist
2. Your Working Bibliography
Warm Up
You want to get a tattoo, but it is not well liked or
allowed. How would you convince:
◦Your family
◦Your friends
◦Your artist (you’re underage)
•How does audience change
your rhetoric?
What is the
claim?
What is the
appeal?
What rhetorical
device is used?
Who is the
audience?
Why audience matters:
With the 4 advertisement videos, please
answer the following:
1.
2.
Who is the audience for this ad?
Why was this ad made for its intended
audience?
• Dr. Pepper
• Life Call
• Lego Friends
• Kickstart
Same product...same audience?
Today:
•
Your group will become an advertisement agency making 5 different
print ads for the same product directed to different audiences.
•
Products:
◦ 1.
Energy Drink (Monster or Redbull)
◦ 2. Potato Chips (Doritos or Lays)
◦ 3. Greek Yogurt (Chobani or Dannon Oikos)
◦ 4. Athletic Shoes (Nike or Reebok)
◦ 5. Specialty Food and Drink (Panera or Starbucks)
◦ 6. Fast Food (Taco Bell or Wendy’s)
◦ 7. Chewing Gum (Trident or Extra)
◦ 8. Acne Face Wash (Proactiv or Clearasil)
Advertisement Project
•
Step 1: Analyze your product and the four audiences
you must create an ad for.
• What appeals, claims, and devices will they respond
to?
• Step 2: Your group will design and then answer the
questions for each ad.
•
Step 3: Recreate your product for a new audience.
What else could your product do other than its
intended purpose?
◦ i.e.
Original audience is adults with cats.
Now it’s elderly afraid of falling on ice.
Closure:
•
What are some things to consider when you present to
an audience?
•
What makes for a persuasive advertisement for each
consumer group?
•
How will you and your group complete this project
tomorrow in class?
Before Bell
Please sit with your advertisement project
groups, and take out the work from
yesterday!
These will be due by end of class today!
Warm Up: Different uses for the same
product….
What are the
audiences for
the ads?
How have they
changed
appeals,
devices, claims
to change
audience &
product use?
Audience and Purpose
Discuss the following after watching the video.
1.
2.
3.
Who is the audience for this ad?
Why is this ad made for its intended audience?
How has the product gained a new purpose?
Advertisement Project
•
Step 1: Analyze your product and the four audiences
you must create an ad for.
• What appeals, claims, and devices will they respond
to?
• Step 2: Your group will design and then answer the
questions for each ad.
•
Step 3: Recreate your product for a new audience.
What else could your product do other than its
intended purpose?
◦ i.e.
Original audience is adults with cats.
Now it’s elderly afraid of falling on ice.
Closure: Product Gallery Walk
As a team, you will be placing your ads (with
questions attached to the back) on the wall.
You will be viewing other teams’ ads and trying to
guess which audience and appeals they used and
rating their effectiveness on your post-it note.
Post it Note: 1. Ad’s Audience
2. Ad’s Appeals, Devices, Claims
3. Effective Why/Why not?