Marissa Testa
10/8/10
Advertising Assessment
While looking through a fashion magazine, driving down the highway, or watching TV,
you could come across an ad for Diesel brand clothing. They have commercials, magazine ads,
and billboards all set up for their new campaign of “Be Stupid”. Their ads are filled with bright,
neon colors and hysterical pictures. All of the ads have a little phrase on them about being
stupid.
One ad in particular is of a teenage boy climbing up a fence of someone’s house with a
bouquet of flowers. The text in this ad says “If you have never done anything stupid, then you
have never done anything at all”. The framing of the ad is a sunshine yellow border, drawing
your eyes onto the advertisement. The text in this ad is the same shade of yellow which really
stands out and makes you read the advertisement.
The alignment of the advertisement is placed in harmony. The picture is the background
of the ad. The text is on the left side of the ad and the boy is on the right side. The text and the
man balance each other out to make the ad appealing to the eye. There is a very small element
of the ad that you could easily miss if you didn’t look at the ad long enough. In the bottom right
hand corner there is the brand logo. It is very small, it probably on takes up about a 500 th of the
advertisement. This element is very important though, so it should probably be a little bit
bigger.
The sequence of this ad actually makes you look from right to left, when typically ads
cause you to look from left to right. The image is really big so you will end up looking at the
picture before reading the text. The text is really big, in all capital letters, and is bright yellow so
you would think you would read that first, but for me, I looked at the picture first. The main
colors in this ad are neon yellow, brown, blue, and green. The yellow is the main color because
it is the border of the picture and the color of the text. Then the sky takes up like a third of the
ad, and that is blue. The fence takes up two thirds of the ad and that is brown. Then the flowers
and the vines put some green into the picture.
The slogan of this advertisement is “Be Stupid”. This phrase is in the lower right hand
corner. It is written in bold, uppercase letters and it is also neon yellow. This stands out to the
reader or audience. This logo ties the picture, the text, and the brand all in together. All
together, the composition of this piece works well together. All of the different elements help
each other send the message to this reader to buy their products.