Recent AAXIS Commerce
Success Stories
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
1
Objective
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O’Reilly Auto Parts, with over 4100 retail
stores and over $6B in annual sales,
wanted to create a “pure play” internet
site to better compete with “discounting”
competitors, while keeping their flagship
site, oriellyautoparts.com aimed at driving
store traffic and maintaining higher margin
sales.
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
2
Version Implemented / Go-Date
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Go-Live Date: 10/21/2013
Site URL: http://www.autostash.com
Product Versions: ATG 10.1.1,
Endeca 3.1.1, MDEX 6.4, Tools and
Frameworks 3.1.1, CAS 3.1.1
Supporting Stack:
– Oracle Database 11.2.0.2 on ODA
– Oracle Linux 5.8
– Coherence 3.7.1.9
– WebLogic 10.3
– Exalogic 2.0.3.0.3
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
3
Commerce Platform Enablement
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Endeca Search
Endeca Guided Navigation
Experience Manager
Business Control Center
UI Responsive Design
Google Analytics
Cheetah Mail
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
4
Partner Deployment Expertise
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Modeled and implemented Search for the complexity Auto Parts catalog
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Implemented vehicle selector and vehicle management system that is
used for filtering Endeca search/browse results.
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Implemented “Check-fit” functionality that uses complex relationships
and business rules to determine if a part fits a particular vehicle.
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Implemented custom Endeca cartridges to provide specialized “Did You
Mean” and Type-Ahead functionality
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Built custom “Data Exchange System” for managing catalog and price
updates between enterprise systems and ATG.
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Implemented Endeca Partial updates to handle inventory changes.
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
5
Critical Capabilities Delivered
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Created a new white-labeled online
business and sales channel.
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Implemented a scalable and reliable
platform with a foundation codebase that
will be leveraged for the re-platform of the
O’Reilly Auto Parts site.
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Introduced an improved customer
experience with respect to search, browse,
and navigation over the existing legacy
O’Reilly Auto Parts site.
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
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