KU Communicators
Introductory Meeting
August 2006
KU Communicators
Agenda
 Welcome & Introductions - Lynn Bretz
 Announcements - Bretz
 Ad Hoc Committee Report - Bretz & Jennifer Sanner
 Update on Visual Identity - David Johnston
 Current Events Report - Bretz & Margey Frederick
 Report on New Marketing Efforts - Johnston & Todd Cohen
 Adjourn
Introductions
Lynn Bretz
Director of University Communications
Announcements
Lynn Bretz
Director of University Communications
Ad Hoc Committee
Report
Jennifer Sanner
Sr. Vice President for Communications, KU Alumni Association
Lynn Bretz
Director of University Communications
Visual Identity Update
David Johnston
Director of Marketing
Visual Identity Update
Visual Identity Update
Visual Identity Update
Visual Identity Update
Visual Identity Update
Visual Identity Update
Visual Identity Update
 Jayhawk Business Card Option: Available Sept. 1
Visual Identity Update
 Identity Committee
David Johnston – Marketing (Chair)
Christie Appelhanz– College of Liberal Arts & Sciences
Doug Barth – KU Endowment Association
Toni Dixon – School of Business
Faculty – Department of Design
Megan Gannon - KU Center for Research
Deb Graber – University Relations
Michael Irvin – University Relations
Jim Peters – Continuing Education
Allison Rose Lopez – Information Services
Lois Sierra – University Relations
Paul Vander Tuig - Trademark Licensing / Athletics
Elaine Warren – Edwards Campus
Susan Younger – KU Alumni Association
Visual Identity Update
 Updated Graphic Identity Standards: Available late September
Current Events Report
Lynn Bretz, Director of University Communications
Margey Frederick, Director of Special Events and Visitor
Services
New Marketing Efforts
David Johnston, Director of Marketing
Todd Cohen, Interim Director of University Relations
Radio Broadcasting
Todd Cohen
Interim Director of University Relations
Radio Broadcasting
KU Serves Kansas campaign
Recorded radio advertisements on the Jayhawk Radio Network
3 for football; 6 for basketball
Drop In radio advertisements
10 to 15 second informational items read by the announcers during breaks in the
action. [Example: KU’S INSTITUTE FOR EDUCATIONAL RESEARCH AND PUBLIC
SERVICE TRAINS TEACHERS IN TOPEKA AND JUNCTON CITY ON EARLY READING
STRATEGIES FOR AT-RISK CHILDREN. KU SERVES KANSAS.]
KKAN Radio, Phillips County
Dozens and dozens of 60 sec advertisements
Radio Broadcasting
KU Serves Kansas campaign
 Small town newspaper
 A heartbeat away
 Keeping kids trim
How you can help
 Suggest topics/provide information for 30 second radio ads
that fulfill the message -- KU serves Kansas.
We need 6 for the basketball season
 Preferably, need ‘real people’ and ‘real places’ throughout the
state that can be named in the ad.
 Example:

BARBARA GRABBE OF HAYS IS AMAZED WHEN DR. GARY DOOLITTLE CHECKS HER VITAL SIGNS – FROM 300
MILES AWAY AT THE KU MEDICAL CENTER. SINCE HER CANCER SURGERY, SHE’S BEEN TREATED BY TOP
CANCER SPECIALISTS AT THE K-U MEDICAL CENTER THROUGH KU’S TELEMEDICINE PROGRAM. LAST YEAR THIS
TECHNOLOGY HELPED 2,500 KANSAS FAMILIES RECEIVE CARE AND STAY IN THEIR COMMUNITIES. KU SERVES
KANSAS
How?
 Contact Frank Barthell at University Relations
 Email: fbart@ku.edu
 Call 864-8904
On Hold Music
Todd Cohen
Interim Director of University Relations
What is On Hold Music?
Music and messages that plays:
 Whenever a caller is put on hold
 During the interval when a call is transferred
 During the interval when a caller is added to a conference
call -- or a conference call is placed on hold
What do callers to KU hear now?
( ( ( Nothing ) ) )
Why On Hold Music is a good idea
 According to national research*:
 The first impression people get of an office -- or university -- is from
the telephone.
 70 percent of all calls are put on hold.
 52 percent of callers will hang up before they'd listen to 60 seconds
of dead air.
 Call abandonment rates for people on hold with dead air are over 60
percent
 Music and messages on hold reduces caller hang-up by over 80
percent
 Callers are willing to increase the time they spend on hold by 120
percent when listening to music and messages
 More than 80 percent of callers prefer to hear music and
information rather than just music. results:
* survey by USA Business Telephone Today
Why On Hold music is a good idea
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Introducing KU On Hold Music
Starting Oct. 1, the KU offices of University Relations and
Information Services are making special Music On Hold available
at no charge to KU faculty, staff and office phones on the
Lawrence campus.
Muzak no! Rock Chalk Remix yes!
KU Music on Hold features Rock Chalk Remix, which was created
especially for this purpose and blended with KU public service
messages.
How to sign up
www.onhold.ku.edu
•
To subscribe, department representative may register your
department’s telephone numbers to play Music on Hold. The Music on
Hold registration page will prompt you for the representative’s KU ID.
This is to enable NTS to send you e-mail to confirm your registration
for this service and advise you when it will be added to your phone.
TV advertising
David Johnston
Director of Marketing
Next Meeting
Thursday, September 28, 2006
12:00 - 1:30 PM
KU Endowment Association