Sociological significance
of a sporting event
London Olympics
2012
How does sport effect people?
YOU
OTHERS
SOCIETY
How does sport effect people?
You:
Are you into sport?
Do you care about the Olympics?
Do you think its fair how much money
sportspeople get paid?
Do you get excited watching?
Do you know people who bet on sport?
How does sport effect others?
Others:
Do you watch sport with mates?
Do you feel left out if not into sport?
Do you watch just to fit in?
Is it something you do
with your family?
How does sport effect society?
Society:
How are sports stars portrayed in NZ?
What is the most popular Olympic
sport?
How does NZ do on
the world stage?
Critical Thinking
1.State an opinion
2.Who is advantaged
3.Who is disadvantaged
4.Use evidence
5.Discuss S.P.E.E.C.H
6.Has opinion changed (summary)
London Olympics
“The Olympics should allow drugs”
Advantaged: athletes because even
playing field, crowd=exciting, records
Disadvantaged: athletes bodies,
athletes without access to drugs
London Olympics
Evidence: effects of drugs on the
body, how much spectators would pay
SPEECH
Social: lots to talk about in the media
Political: IOC allowing drugs, ethics ‘is
it right’
London Olympics
SPEECH cont:
Economic: cost of the drugs
Ethical: is it really worth it?
Culture: breeds a drugs culture
Historical: medals for drugs cheats?
London Olympics
Has opinion changed (summary)?
Do you still agree with your original
opinion or has it changed having
considered the research?
Professional Sport
*Sport is entertainment
*high profile players=more money
*spectatorship=getting people to
watch games live
Professional Sport
*players paid to play
*sponsorship=companies want their
product exposed on TV/in the media
*media rely on sport to sell their
product
The business of Sport
Media
*need players to make the sport
*advertise sponsors products
The business of sport
Sponsors
*need media to advertise their product
*use players to promote products
The business of sport
Players
*Need sponsors to help pay salary
*Use media to promote themselves
The business of Sport
Media
(need players to make the sport)
Sponsors
(need media to
advertise their
products)
Players
(need sponsors to pay
salary and media to
promote them)
Spectatorship
Positives:
*gives people a sense of identity
*community with common interests
*gets people to socialise
Negatives:
*not into sport so feel left out
*antisocial behaviour (drunk /
violent)
*poor role models
Gender stereotyping
Males:
*contact sports, masculine and tough,
strength, throwing/boxing
*Men as:media, officials, management
Gender stereotypes
Females:
*Support partner, encourage
*participate in creative
sports (gym, dance)
Minority sports
*Sports with less playing numbers and little
coverage on tv (hockey, softball, touch)
*SPARC gives less money to minor sports
*Men's softball are world champions but
they get little recognition
What others success is unheralded?
Minority Sports
Successful minor sports:
Equestrian: medals at the Olympics
Cycling: becoming a major sport but
still highly successful
Lawn bowls: highly successful
Paralympics: many medals
Hockey: silver at commonwealth
games
Woman’s Sport
* Which female sports get the most
coverage in the world?
* Name 5 female sports stars?
Woman’s sport
Female Sports:
athletics, football, basketball (USA),
tennis, golf, handball (europe)
5 female sports start:
Tennis: Williams sisters, Sharapova
Golf: Anika Sorenstam
Racing: Danica Patrick
Woman’s Sport
Sharapova ($20mill) Patrick ($12 mill)
Mostly sponsorship not prize money
Regional Identity
*Support of local teams builds identity
*Friendly rivalry between local teams
*Pride when local player ‘makes it’
*supporting local athletes. Any
Olympic athletes from wellington?
Wellington teams
Pulse
(netball)
Hurricanes
(rugby)
Wellington teams
Saints
(basketball)
Firebirds
(cricket)
Phoenix
(football)
Wellington teams
Rank the teams according to how
many supporters you think they get:
Saints
Hurricanes
Pulse
Phoenix
Firebirds
Wellington teams
Pulse: 1000 average
Firebirds: 2000 average
Saints: 3000 average
Phoenix: 8000 average
Hurricanes: 10,000 average
Income from sport
Broadcasting rights
People watching sport pay to do so
Advertising and sponsorship
Adidas or Nike or other sports brands
Income from sport
Ticket sales
People watching the games live
Other
Merchandise sales
Manchester United (Manutd.com)
The biggest sports club in the world
*merchandise sales of millions
*ticket sales: people buy lifetime
tickets
*stadium tours
*own tv station
*proud history (won many trophies)
Selling the game
*Rule changes to speed up the play
*Shorter versions of games
(e.g rugby sevens, 20/20 cricket)
*Replays on the big screen
*Bright/Colourful uniforms
*S.E.A.T
Selling the game
Sexuality: showing the body and good looks
Emotion: close ups on players celebrating or
disappointment
Action: highlights and action replays
Toughness: players shown being aggressive
S.E.A.T
Sexuality
Action
Emotion
Toughness
S.P.E.E.C.H
S ocial
P olitical
E conomic
E nvironmental
C ultural
H istorical
S.P.E.E.C.H
Social: how does sport effect people?
*people go to support
*more playing numbers at junior level
*people watch in the early hours
*gives people something
to talk about
S.P.E.E.C.H
Political: how does the government
influence sport?
*SPARC- gives money to sport
*Rule changes in sport
*Government tries to win a bid to host
*IOC bribery scandels
S.P.E.E.C.H
Economic: how does money influence
sport?
*professional- people get paid to play
*ticket prices- not all can afford to go
*sports club- cost of playing sport
*minor sports – get
less $ from sparc
S.P.E.E.C.H
Environmental: how does climate &
location effect sport?
*Home venue advantage
*Time of year event held
*Climate/weather during
the event
*country venues at altitude
S.P.E.E.C.H
Cultural: what is the culture of sport?
*All blacks market NZ (global brand)
*100m glamour event
*Masculine v Feminine sports
*Olympics the most
watched event
S.P.E.E.C.H
Historical: how have the Olympics
changed?
*Drugs in sport
*Introduction of new events/sports
*Past Olympic success: Swindell’s….
*Evolution of technology, science
Who is advantaged by
the Olympics?
*athletes: get exposure on TV
*media: job to report on sport
*sponsors: get their product on TV
*transport: airline/bus/taxi for players
Who is advantaged by
the Olympics?
*London: hosting the tournament
*merchandise: selling t shirts, flags
*IOC: can get bribes for decisions
*Tourist operators: millions of people
Who is advantaged by
the Olympics?
*spectators: lots of events to watch
*officials: job to run the games
*hospitality: bars/restaurants/motels
*rental cars: for tourists to get around
Who is advantaged by
the Olympics?
*SPARC: if NZ wins lots of medals
*tourists: get to go to the events
*locals: meet foreigners, friendships
Who is disadvantaged by the
Olympics?
*Locals: millions more people around
*minority sports: because not on TV
*TV stations: can’t all show the games
*female players: not always as
recognised
Who is disadvantaged by the
Olympics?
*spectators: can’t afford tickets
*players: bad media exposure, drunk
*tourists: can be abused, robbed
*London: cost of hosting, make a loss
De Bono’s six hats
White: the facts
Yellow: the positives
Black: the negatives
Red: the emotions
Green: the changes
Blue: the summary
The Facts
What are the London Olympic facts?
London: city of 10million, hosting
Events: wide range of sports
Duration: 3 weeks (27 July-12 August)
Medals: on offer in all sports
Weather: July summer in England
*Use research/quotes
The Positives
What are the positives of the Olympics
*money made
*national pride
*competition
*jobs created
*global culture
The Negatives
What are the negatives of the
Olympics?
*waste of money
*stadiums never used again
*bribery of the IOC to host
*short term jobs
*drugs in sport
The emotions
How does the Olympics effect people?
*national pride
*national anthem
*spectatorship
*national colours
*medals/victory
The changes
How could the Olympics change?
*Regional qualifying
*Paralympics
*Ethnic Olympics
*new events
*all sports at the Olympics?
The Summary
*Main facts
*Positives
*Negatives
*Emotions
*Changes
*Own view