Items used to promote a product, service or company

Promotional Products Work.
It’s Just A Matter Of Fact.
Insert Name
Insert Title
Insert Company Name
What is a Promotional
Items used to promote a product, service or company
program including:
advertising specialties
business gifts
other imprinted or decorated items
Promotional Products:
An $15.6 Billion Industry
Top Product Categories
Writing Instruments
Desk/Office Accessories
Sporting Goods
Fleeting Nature Of Traditional
“Supermarket” Economy
Today’s consumers are offered a plethora of choices at every turn
The Ad
(insert scary movie music)
A 2007 study conducted by Microsoft
and Starcom found that 10 – 15% of
adults between the ages of 17 and 35 go
out of their way to dodge traditional
advertising, branding them “Ad Avoiders”
The Joy Of Technology
The Promotional Product
Promotional products are a sensory medium. Adding your
message to a tangible product turns an ordinary message into
a marketing experience your audience can smell, taste, see,
hear and touch.
Other Advantages
Audience Focused
Tangible and long-lasting
Impact easily measured
Easily distributed (viral)
Higher perceived value
Complements targeted marketing
Complements other advertising media
Promotional Products
Are Memorable
Promotional products have the unique ability to
build a relationship with consumers:
• Once you accept the product – we have a
relationship. That relationship will continue
throughout the useful life of the product.
• Your relationship with most other media begins
when you see it and ends when you look away.
Do You Remember…
• How a yellow wrist band raised awareness and money
for cancer research?
• That t-shirt you stood in line to get at the radio station?
• The mug you use, with the name of your favorite
specialty shop where you buy your morning coffee?
• When one fast food restaurant sold out of kid’s meals
because of a bean bag toy?
You remember them, and so do others!
Numbers Don’t Lie
According to a 2009 study, conducted by PPAI and fielded through
MarketTools, Inc. :
• More than half of consumers have a favorable impression of
the advertiser on a promotional product
• 20% of consumers make a purchase after receiving a
promotional product
• 83% of consumers could recall an advertiser from a
promotional product
• 8 out of 10 people like receiving promotional products, while 7
out of 10 people find online advertising annoying
(promotional products even play well with others!)
2006 study proves the addition of promotional products actually
increases favorability ratings toward print and television ads
• Adding a promotional product to the media mix (print and
television) increased brand interest (69 percent) and a good
impression of the brand (84 percent).
• Integrating a promotional product with television and print also
increased referral value by 52 percent and message credibility by
60 percent.
Source: 2006 study of 18-34 year olds conducted by researchers at Louisiana State University and the University
of Texas at San Antonio
4 Steps
to Maximize
The Effectiveness
of Promotional Products
1: Identify Your Goals/Objectives
What kind of response am I looking for?
What do I want to accomplish?
What are all my product options?
How much do I have to spend on the
• At what point will the response justify the
2: Enlist The Expertise Of A
Promotional Consultant
• Beyond just selling products
• Vast product resources
• Latest trends, technologies and processes
• Experienced advice
• Saves you money
• Experts in the industry
3: Plan Your Campaign
An overall campaign should include and incorporate at
least some the following considerations:
• Program/campaign theme
• Target audience
• Intended response
• Workable budget
• Realistic timeline
• Method of distribution
4: Evaluate Your Campaign
• Did you meet your goals?
• What worked? What didn’t work?
• Did you accomplish anything you had not
expected or planned on?
• How can you improve the next
• What would you do differently next time?
Additional Resources
•Keys to a successful promotional campaigns
•Research and industry stats
•Award-winning case studies
•Search engine to locate a promotional consultant in your area
Promotional Products Association
(say that three times fast)
PPAI is the promotional products industry’s only international trade
association offering education, technology, tradeshows and legislative
support to it more than 7,500 global members comprised of those who
make and sell promotional products.
– Suppliers/Manufacturers:
manufacture, import, decorate products
– Promotional Consultants:
consult with clients (marketers) to research, develop and deliver
effective programs to achieve maximum results