DEP391
Early Experiences in Windows Server
2003 Deployments in the
Small and Medium Business Space
Peter Schenk
Program Manager
Windows Server JDP Team
Microsoft Corporation
Agenda
Overview of SMB program
What we found
Customer drilldown
Benefits of Windows Server 2003
Virtual business card
Why Focus on SMB?
SMB customers account for nearly 60% of
server revenues
~50 Million SMB entities worldwide
The majority of NT 4.0 Servers are in SMB
Learn more about this customer segment
How do they use our products and
technology on a daily basis?
What are their “pain points”?
What benefits come from MS products?
Partner readiness
SMB Deployment Initiative
Purpose:
Validate Windows Server 2003 scenarios in SMB
market space
Bring Microsoft developers onsite relevant to the
scenario for better understanding
Use customer feedback in future server releases
Targeted Customers:
12 SMBs in the greater Seattle area
Upgrade from Windows NT 4.0 Server
Started using RC1/RC2
Win2K upgrades will be secondary
SMB Deployment Initiative
Early partner readiness in a “controlled
environment”
Document upgrade process and drive resulting
“issues” internally
Better customer experience
Deliver post-mortems in the form of Release Notes,
KBs, Help file, etc.
Improve customer perception of Microsoft
Validate need for structured program (“mini JDP”)
for SMB space
Provide PR, Case Study, and marketing
opportunities when appropriate
Microsoft’s Plan for SMB
“Start
with us. Grow with Us.”
Level I
Peer-to-Peer
Extend PC Value
for Your Business
Level II
Level III
Level IV
SBS as First and
Essential Server
SBS + Windows
Server 2003
Multi-Server
Specialization
Realize the
Power of Server
Technology for
Your Emerging
Business
Grow Your
Windows Network
to Meet Expanding
Business Needs
Integrate Servers
for Maximum
Performance
and Flexibility
Enterprise
SMB vs. Enterprise
Deployment Complexity
500 PCs
Medium Businesses
Formal IT
Ad Hoc IT
50 PCs
Small Businesses
Small and Large Company
SMB Customers
Non standard hardware and software
configurations
No staging or testing environment
May not be current on Service Packs
NT 4.0 very prevalent
Small or shrinking IT budgets
Focused on business not technology
What We Found
The Good, The Bad, and The Ugly
The Good…
75% of the installs went smoothly
WS2003 is secure by default
Customers surprised with perf gains
Server consolidation stories
Reduced network complexity
Partners up to speed on WS2003
Deployment times have been less than what
we anticipated
Simplicity and new features (CYS/MYS)
The Bad…
Old Hardware
System drive too small (>3GB)
Not enough RAM (256MB minimum)
BIOS not ACPI compliant resulting in bluescreen
Disable NIC teaming before deployment
Build Compaq/HP boxes with SmartStart 6.10
App compatibility
Third party application compatibility *
Microsoft applications compatibility *
Exchange 5.5 / 2000 cannot install on Windows
Server 2003
* Alias created – smbdep@microsoft.com
The Bad … continued
Windows Services state
Some services that were running prior to an
upgrade get disabled and/or turned off
Take inventory of services that are running
WS2003 offers many more features
I was slightly disoriented when I sat at NT4
console
Customer felt the same way at the WS2003
console
Concerned about their NT4 certifications
Services Disabled by Default
Alerter
ASP.NET State
ClipBook
Distributed Link
Tracking Server
Fast User Switching
Compat
IMAPI CD-Burning
COM Service
Indexing Service
License Logging
Messenger
NET Framework
Support Service
NetMeeting Remote
Desktop Sharing
Network DDE
Portable Media Serial Number
Remote Access Auto Connection
Manager
System Event Notification
Task Scheduler
Telnet
Terminal Services Session
Directory
Themes
Upload Manager
Wireless Zero Configuration
Web Client
Windows Audio
The Ugly…
CDONTS.dll
Mail object deprecated from WS03
Silent killer – Mail from web sites not sent
Use CDOSYS.dll
Unpatched Servers
People are timid to deploy patches or updates for
fear of bringing down system
Servers are sitting ducks
Anonymous access breaks on domain controller
upgrade
See Q300432
Run CHKDSK on sile servers before upgrade
Customer Matrix
Customer
Scenario
#
Deployment Notes
Servers
School
District
Web – Internet, file&print
NT4
2
15 hrs to complete, consolidated 2
servers
Church
File & print, POP3, CYS,
LOB. NT4
1
5 hrs to complete
Heating Oil Company
Web – Internet, Proxy
Win2K
2
20 hrs to complete, consolidated 1
server
Small Bank
Web – Intranet, AD
NT4
5
15 hrs – completed, consolidated 1
server, 1000 AD authentications
Tourist business
Web – Intranet, AD, file &
print, wireless
Win2K
5
30 hours to complete
Gaming Company
File & print, LOB, WINS.
Win2K
1
9 hrs - complete
LifeCenter NW
Terminal Server
NT4
1
20 hrs – partially complete
K2 Sports, Inc.
File & print, AD, CYS,
Timewarp Win2K
9
40 hrs to complete, consolidated 3
servers
Manufacturing
SBS 2nd Server – Terminal
Server
1
5 hrs to complete
LifeCenter NW
Profile
Organ Donor Procurement
Work with 190 hospitals in Western US
60 employees
5 remote offices – expanding to 10
1 server
LifeCenter NW …continued
Upgrade Scenario:
NT4 Terminal Server Edition  WS03 (TS)
In-place upgrade on old “white box” server
Remote offices TS in at 28.8kbps connections
Benefits of Upgrade:
Network Printer Redirection (print locally)
Low Bandwidth Access to Data
Remote users have better experience over 28.8
Transmits screen image of data rather than data itself
Per-user licensing
License their roaming users rather than per device
Server consolidation
Crisper execution (no more “sneakernet”)
K2 Sports, Inc.
Profile
Sporting goods conglomerate
175 employees at HQ
Small, remote offices “everywhere there’s a
mountain”
Mixed NT4/W2K/Unix
9 servers
K2 Sports …continued
Upgrade Scenario
File & Print W2K  WS03
In-place upgrade
External 200GB drive array
Secondary intranet server
Benefits of Upgrade
High availability and reliability
Weekly reboots abolished
Only one reboot since mid-Nov. (planned)*
Significant performance improvements
K2 Sports Looking Ahead
Planning to deploy AD
Server consolidation (retire old hardware)
Self-host their own Internet website on IIS6
Cancel contract with hosting company (save $$$)
Self-host DNS
Upgrade remote offices and consider
“centralized” TS strategy
Possible participation in Exchange Titanium RDP
(goal is to be a 100% WS03 environment)
Office 11 Rapid Deployment Program
Fleischer’s Bagels
Business goals
“Now, by offering a way to place and
track orders over a Web site, we can
satisfy our current small and
medium-sized customers and reach
new ones, too. This will enable us to
expand our product offerings and
the markets we serve.” […] Going
through Terminal Services is so
fast, it’s like working directly at your
office PC. Further, the VPN
capabilities of Windows Server 2003
are ... easy to set up and highly
cost-effective. Moreover, the overall
cost of the VPN solution is a fraction
of what we would pay for a leased
line.”





Technology impact



– Jody Fleischer
Director of Operations

Result
17% IRR
12 Month Payback
Improve stability of computing infrastructure
Simplify desktop administration
Enable remote access for employees
On-line ordering for customers
Manage inventory real-time via wireless Pocket PC
Data security and system stability
 No more reboots compared to NT 4 with 2-3 reboots
per month. Saving up to $2,500 / month
Centralized and remote administration
 Ability to manage servers and clients with Active
Directory Users and Computers and Group Policy
Management Console. Savings $15,500
Instantly access and update the freezer inventory with
a Pocket PC
 Saving time, reducing errors, and providing
managers with real-time order status
Expand Markets by allowing customers to order via
secure web site
Solution
Windows Server 2003
Windows Server NT 4.0 Upgrade
Visual Studio .NET 2003 Inventory Application
ExtraDev Inc.
Fleischer’s Bagels
Business goals
“The simplicity of the Windows
Server 2003–based approach means
that many deployment tasks can be
handled by a junior-level engineer,
enabling us to complete the job for
roughly one-tenth of what it used to
cost us.”

Tim Trueblood
Cofounder and President
ExtraDev Inc.

“Now administrators can quickly
determine what desktop software
can be installed, limit Internet
capabilities, and restrict Web site
access. Windows Server 2003 is the
most ready-to-implement of any
operating system that Microsoft has
come out with to date.”
Greg Nesbitt
Cofounder and Vice-President
ExtraDev Inc.





Service more customers with less resources
Migrate the large base of NT 4.0 Servers to Windows
Server 2003 and Active Directory
Develop and apply advanced scripting for desktop
management
Focus more on customer business needs and less on
simple technology issues
Add value by using time saved in deployment writing
new business applications with Visual Studio .NET
Grow profits by spending less time trouble shooting
problems with the operating system
Manage more systems remotely
Technology impact



Windows Server 2003 enhances our hosting abilities
Improves the performance of our custom applications
Provides more tools & features to solve customer issues
Solution
Windows Server 2003
Windows Server NT 4.0 Upgrade
Visual Studio .NET 2003 Inventory Application
5 New Features
Active Directory
(AD) refinements
GPMC, Cross-Forest Trusts, Domain Rename, and
new AD deployment options allow for easier rollout
and faster adaptation to changing business needs.
Knowledge Worker
enhancements
Improved Terminal Services provides richer user
experience.
New management
options
New command-line, improved WMI, headless, TS, and
remote management options allow administrators
greater flexibility in day-to-day operations.
Internet Information
Services 6.0
Completely re-architected from IIS 5 to provide
greater reliability and performance. Optimized to take
advantage of .NET framework applications.
Shadow Copy
Allows end users to immediately recover accidentally
changed or deleted files or folders on network shares
without requiring system administrator intervention.
Windows Server 2003
Key Messages
#1 performing server OS
8 times more reliable than NT 4.0
60% less attack surface area
Build apps in ½ the time, 2x the perf
Increase IT efficiency 30%
Scale and simplicity
Highest quality Windows Server ever
Roadmap
Today
2003
And Beyond…
“Follow-on Feature Releases”
• Group Policy Management
Console – Available now
2H 2003
• Automated Deployment Services
• Active Directory Application
Mode
• Windows SharePoint Services
• Microsoft Metadirectory Services
• Windows Rights Management
Services
• Real Time Communications
Services
• Exchange Server 2003
• Windows Small Business Server
2003
• Intelligent, SelfManaging OS and
Services
• Virtualization
• Trustworthy
Computing
• Federation
Recommendations
Get product experience
Install WS2003 on a test machine to familiarize
yourself with the technology
Consider Virtual PC technology
Consider Hosted Experience
Download the WS2003 Guided Tour
Check out Project Guides
http://www.microsoft.com/partners
Send your designs and lessons learned in for validation
Newsgroups
Microsoft.public.windows.server.migration
smbdep@microsoft.com
Contact Info for Peter Schenk
petersc@microsoft.com
425.705.7501 – office
206.465.0961 – cell
Fleischer’s Bagels
Business goals
“Now, by offering a way to place and
track orders over a Web site, we can
satisfy our current small and
medium-sized customers and reach
new ones, too. This will enable us to
expand our product offerings and
the markets we serve.” […] Going
through Terminal Services is so
fast, it’s like working directly at your
office PC. Further, the VPN
capabilities of Windows Server 2003
are ... easy to set up and highly
cost-effective. Moreover, the overall
cost of the VPN solution is a fraction
of what we would pay for a leased
line.”





Technology impact



– Jody Fleischer
Director of Operations

Result
17% IRR
12 Month Payback
Improve stability of computing infrastructure
Simplify desktop administration
Enable remote access for employees
On-line ordering for customers
Manage inventory real-time via wireless Pocket PC
Data security and system stability
 No more reboots compared to NT 4 with 2-3 reboots
per month. Saving up to $2,500 / month
Centralized and remote administration
 Ability to manage servers and clients with Active
Directory Users and Computers and Group Policy
Management Console. Savings $15,500
Instantly access and update the freezer inventory with
a Pocket PC
 Saving time, reducing errors, and providing
managers with real-time order status
Expand Markets by allowing customers to order via
secure web site
Solution
Windows Server 2003
Windows Server NT 4.0 Upgrade
Visual Studio .NET 2003 Inventory Application
Barker Implement
“We expect that Windows Server
2003 will save us more than $60,000
annually, possibly as much as
$125,000, because of better
performance, greater system
reliability, and increased employee
productivity.” […] “With Windows
Server 2003 Terminal Server, we can
now print locally and map our
remote drives locally, and the
performance is just incredible.”
Business goals



Remote Server Management
Reduce Total Cost of Ownership
Improved customer service
Technology impact

Remote Server Administration/Stability




Todd Barker
President
Barker Implement

Reduce Total Cost of Ownership



Expected Results
$60,000 Savings in first year
3 Month Estimated Payback
ROI as high as 10:1

Immediately manage server from any of three locations
Confident to expand business from current three locations
Less downtime from planned and unplanned reboots – from
weekly to none in 6 weeks on 3 servers after install
Impact: $37,500
Quick recovery of files with shadow copy from hours to
minutes
Lock down desktop – increase productivity 2.5%
IT expense savings $17,500
Improved Customer Service


Remote access to LOB application real time from home –
immediate customer service rather than hours later
Impact: $5,000
Solution
Windows Server 2003
Windows Server NT 4.0 Upgrade
Troy Gastroenterology
“Windows Server 2003 simplifies
our day-to-day system management,
runs our office management
application faster, improves internal
communication, and provides the
security that helps us comply with
HIPAA regulations. But most
important, it enables our physicians
and staff to provide better patient
care.”[…] Windows Server 2003 is
helping us eliminate paper, paper is
easy to leave around, misfile or
misplace. Paperless, electronic
medical records will help us ensure
that there is nothing written that can
be seen by anyone who isn’t
approved.”
Business goals



Technology impact



Connie Plumley
I.T. Manager
Center for Digestive Health

Result
4 Month Payback
Projecting $3,000 per day
revenue growth
Reliable remote access for physicians
Simplified IT Management
Increase Volume of Patient appointments
Improved Terminal Services

Physicians able to perform more administrative functions
remotely – increasing daily patient appointment volume
(from 24 per day to a projected 32 per day)

On-call physicians have quick remote access to critical
patient information
Remote Desktop Administration

Simplified management for remote locations. I.T. Manager
saves many hours per month by not having to drive to
remote locations to provide System Administration
functions.
Software Update Services

Critical updates that were manually performed on a
sporadic basis are now handled with a quick, reliable
deployment with SUS. Coupled with RDA, I.T. Manager
saves 3-5 hours per month performing updates.
SharePoint Services

Employees and Physicians increase productivity with online collaboration of documents. No longer relying on
voice-mail, or ‘sticky-notes’ for communications.
Solution
Windows Server 2003
Jawood Management Associates
“Jawood may be a small company,
but we’re forward thinking when it
comes to using technology to make
our employees more productive.
The tools and features in Windows
Server 2003 help us simplify server
management and make the most of
our resources.” […] “We needed a
solution that would provide more
reliable and flexible remote access
for our employees, and simplify
network administration for me.”
John Heck
Manager of Information Services
Jawood Management Associates
Business goals



Expand the business without increasing costs
Simplified IT Management
Reduce IT administration costs and time
Technology impact


Improved Terminal Services

Local disk drive access streamlines application support.
John Heck recoups 2-3 hours per week by not having to
route application changes through personal ISP.

Routine support issues easily managed
Shadow Copy & Restore


SharePoint Services

Result
ROI of $30,000 ann
2 Month Payback
Reduction in administration time – end users can restore
easily (eliminates approximately 5-10 requests per month)
Empowerment of idea sharing among employees and
contractors in work-flow based websites. I.T. Service
request tracking performed with WSS 2.0 – projecting
admin time savings of 10 hours per month.
Solution
Windows Server 2003
Windows Server 2000 Upgrade
Rentvillas
“Visual Studio .NET 2003 and the
Microsoft .NET Framework gave us
an immediate head start by
providing us with all the up-front
‘plumbing’ that we needed. […]
Visual Studio .NET 2003 and the
Framework have been instrumental
tools in allowing us to take new
ideas and implement them in a very
short amount of time. Our
developers have seen a 50 percent
increase in their productivity, simply
because it’s that much easier to
build new features.”
Kevin Pidduck
Chief Executive Officer (CEO)
Rentvillas.com
Business goals



Reduce IT hardware and support costs
Improve security
Improve performance
Technology impact

4 to 1 Server Consolidation


VPN Quarantine


ROI of $40,000 annually
3 Month Payback
Accelerate the configuration and deployment of
group policy
20% increase in performance

Result
Increased security with remote users working on
sensitive line of business applications and
application source code
Group Policy Management console


Consolidated existing Windows 2000 Servers
Internet Information Services 6.0 and .NET
Framework 1.1
Solution
Windows Server 2003
LifeCenter Northwest
“Windows Server 2003 will help
LifeCenter Northwest reduce
management time, reduce hardware
and software costs, and make more
efficient use of its network
bandwidth. This will help us lower
our operations costs and direct our
funds to where it matters most—
assisting donors and recipients to
help save lives.” […] This has
reduced the time and costs of
express mail services, saving
dollars and time. We anticipate
savings from this improved process
represents a significant
improvement field representative
productivity as well as lower
overhead.”
Marilyn Walker
PC Specialist and Administrator
LifeCenter Northwest
Result
10% IRR
6 Month Payback
Business goals



Increase employee productivity
Improve system performance in remote offices
Reduce IT administration costs and time
Technology impact

Improved Productivity
Remote users are able to perform daily activities
faster due to the new low-bandwidth performance
feature.
 Reduced service interruption due to increased
stability.
More Flexible Administration
 Using policies, administrators can quickly and
more effectively reduce the complexity of the work
surface to streamline the end user experience.
 Increased granularity in securing Terminal
Services.

•
Solution
Windows Server 2003
Windows Server NT 4.0 Upgrade
Next Steps
Community Resources
Community Resources
http://www.microsoft.com/communities/default.mspx
Most Valuable Professional (MVP)
http://www.mvp.support.microsoft.com/
Newsgroups
Converse online with Microsoft Newsgroups, including Worldwide
http://www.microsoft.com/communities/newsgroups/default.mspx
User Groups
Meet and learn with your peers
http://www.microsoft.com/communities/usergroups/default.mspx
Suggested Reading And Resources
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This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.