DIA
MISSION
Institutional Advancement builds a compelling case for
choice and support of JSU among all of its constituents
by communicating and advocating for the university’s
distinctive mission, role, and contributions, thus building
relationships and securing commitments required to
advance the institution’s mission and priorities.
VISION
STATEMENT
Our vision is to be recognized for pivotal leadership
in:

Transforming
campus.
JSU into a national university of choice and destination

Garnering
statewide and national recognition as a role model of
education innovation.

Building
a university endowment that underwrites and ensures the
success of the university’s quest for excellence and distinction.

Positioning
JSU as steward of the region’s future and capital worthy
of regional business and industry support and collaboration.

Cultivating
the university’s most valuable and powerful strategic
relationships among business, community, educational, cultural, and
political leaders.
VISION STATEMENT
Empower ourselves
and others to be
risk-takers and
reach beyond the
current paradigm
Take pride in our
work and strive for
highest quality
Stewards of the
public trust, we
ensure that promise
to our supporters
and hold ourselves
accountable
Adhere to high
ethical standards;
build relationships
based upon trust,
honesty and
integrity
TRANSPARENCY
AND
ACCOUNTABILITY
0
1
2012-2013
DEVELOPMENT GOALS
Overall fundraising
goal:
Alumni giving rate
increase to 7%
$10 million
Annual fund goal:
$2 million
Increase faculty
participation to 50%
2012- 2013
BY THE NUMBERS
Alumni participation
increased from
2.3% to 5.4%
Alumni donors
increased from 940
to 1,634
Title III Endowment
Challenge match
received was
$1,093,321
Contributions
increased from
$6,780,640 to
$8,349,245
Annual Fund
contributions raised:
$1.9 million
2012-2013
DEVELOPMENT DONOR HIGHLIGHTS
Andrell Harris
pledges $55,555
College of Business
Endowed Scholarship
with Title III match
$111,110
Winston R. Pittman, Sr. and
Alma Dent Pittman
$250,000 Endowed
Scholarship with Title III match
becomes $500,000
Samuel Foster, Jr.
pledges $25,000
Endowed
Scholarship with
Title III match
becomes $50,000
JSU earns Delta
Sigma Theta 2013
Endowed Chair
Award for $220,000
Dr. Thomas Calhoun
and Paulette
Calhoun-Covington
established $25,000
Endowed
Scholarship with
Title III match
becomes $50,000
2013-2014 DEVELOPMENT
GOALS
Increase overall
fundraising goal to
$10 million; stretch
to $12 million
Increase alumni
participation to 7%
2012-2013 JACKSON STATE UNIVERSITY
DEVELOPMENT FOUNDATION
Expenditure Types
Athletic Support
5%
Scholarships
17%
Program SupportJSU
37%
Institutional
Support-JSU
31%
Expenditure Types
Fundraising &
Development
4%
General &
AdministrativeJSUDF
6%
Overall assets surpassed $50 million
Institutional Support-JSU
1,223,321.00
31%
Fundraising & Development
169,778.40
4%
General & Administrative-JSUDF
243,450.07
6%
Program Support-JSU
1,455,299.53
Athletic Support
202,463.00
5%
Scholarships
694,977.00
17%
37%
2012- 2013
Alumni and Constituency Relations Goals
Activate and
reactivate alumni
chapters
Establish new
affinity groups
Increase alumni
giving
Implement
STAR Program
(Selected Team
Alumni Recruiters)
for
student recruitment
Increase alumni
engagement
2012-2013
Alumni and Constituency Relations Highlights
Increased Alumni
Engagement
1. Coordinated and
managed alumni
tailgate for all home
games
2. Coordinated and
managed 1st Alumni
Tailgate in Tiger Park
3. Hosted SWAC
Championship after
party
Established three
new affinity groups
1. Sonic Boom
Traveling Fund
2. Players
Association
3. OUR Cheer
Assisted with
increasing alumni
giving to 5.4%
Activated
And Reactivated
Chapters
1.New Horizons Alumni
Chapter
2.Baton Rouge Alumni
Chapter
3. Laurel Alumni Chapter
4.Sunflower County Alumni
Chapter
5.Hattiesburg Alumni
Chapter
Implemented
STAR Program
(Selected Team
Alumni Recruiters)
for
Student
Recruitment
2013-2014
Alumni and Constituency Relations Goals
Increase
Pre-Alumni
engagement
activities
Increase the
number of affinity
groups by 5
Increase alumni
engagement
activities by 15%
Increase alumni
participation in
student recruitment
Increase alumni
awareness of the
Tiger Market Place
2012-2013
University Communications Goals
Make the brand of
JSU so large that it
becomes known as
America’s HBCU.
Launch new
campus website
with over 60,000
pages
Launch Tiger Sports
Network in TV and
Radio
Implement
marketing and
branding company’s
recommendations
Increase presence
on Facebook,
Twitter, Instagram
and other vehicles
by 15%.
2012-2013
University Communications Highlights
Led JSU’s
rebranding
campaign and
website redesign.
Updated daily, the
site give readers a
wider range of
information,
including features
and breaking news
University
Communications team
won 10 awards in 2013
from the Southern Public
Relations Federation for
public relations,
marketing, TV and radio
projects, and WJSU-FM
earned 13 awards from
the Mississippi
Associated Press
Broadcasters.
Launched JSU’s
new logo to tie it to
the university’s new
brand – ONE JSU
Launched new
campus website
with over 60,000
pages
Tiger Sports
Network obtained
70K in advertising
11 radio stations
2 TV broadcasts
Live video
streaming
2013-2014
University Communications Goals
Make JSU brand so
dominant that the
university becomes
national university
of choice and
destination campus.
Increase the
university’s
presence on
Facebook, Twitter,
Instagram and other
social media
vehicles by at least
30%
JSUTV and Sports
Network double the
hours of original
programming and
revenue from last
year
Produce awardwinning publications
2012-2013
Community Engagement Goals
First-Class Events
Promote
Community
Engagement
Promote
Sustainability
2012-2013
Community Engagement Highlights
Promoted Going
Green Week
Community Walk
Bike Events and
more
Established JSU Cares
Tailgating with the
Tigers,
United Way 2012
Campaign,
Historic Markers
Committee, and Holiday
under the Stars and
more
Managed the
Welcome Center
serving 2,610
visitors
Coordinated and
managed the
renaming ceremony
for Senator Alice
Harden Center for
Service and
Community Engaged
Learning and more
2013-2014
Community Engagement Goals
CUBD-Expand WiFi
accessibility into
one-mile radius
surrounding the
University
Establish a University
Master Events
Calendar
Washington
Addition
Close out final grant
year with published
research and
reporting
Metro Jackson
Community
Broader media
visibility through
television and radio
shows