Building an Alumni Giving Program An Alumni Giving Program develops the giving potential of individuals that have participated in your organization’s programs. Please complete the following project summary to evaluate or build your own giving program. WHO (who is served by the program): WHAT (what is the program design/what resources are needed): WHEN (when will your program begin/timeline of activities): WHERE (where will activities take place): WHY (why is the program important, significant, valuable): HOW (how will you know you met your goals and objectives):