Ultra light ELAPHE* in-wheel motors
www.in-wheel.com
1
Our purpose is…
…to combine performance, economy and ecology
in an in-wheel propulsion, that will take over the
city car market.
www.in-wheel.com
2
City car market
Currently populated by ICE cars:
•
•
•
•
Smart
Toyota IQ
Volkswagen Lupo
…
Companies announced electric models:
•
•
•
•
•
Renault-Nissan
Mitsubishi
Smart
…
Numerous specialized electric car companies
www.in-wheel.com
3
Automotive electrification
Source: “International futures”; …..
The percentage of the electric city car market occupied by a
car model depends on how it addresses key market drivers.
4
Key market drivers
o Vehicle purchase price
o Maintenance costs
o Fuel/energy cost
o Functionality
o Comfort
o Design
Most of these drivers can be better addressed with an in-wheel
electric drive than with current solutions.
www.in-wheel.com
5
Current solution problems
– Internal Combustion Engine
Vehicle purchase price:
• Heavy power transmission parts (transmission, gearbox, differential)
• High number of auxiliary systems
• Expensive engine subframe
Maintenance costs:
• Hundreds of moving parts
• Limited lifetime parts (oil and air filters, belts, sparkplugs,… )
Fuel cost:
•
•
•
•
Very low propulsion efficiency
Heavy vehicle
High and unpredictable oil prices
Engine not optimized for the typical driving cycle
Other problems:
• Limited design options
• Environmental issues
6
Current solution problems
- Central electric motor
Vehicle purchase price:
• Heavy power transmission parts (transmission, gearbox, differential)
• Bigger and heavier electric motor
Maintenance costs:
• Still a number of moving parts
Fuel cost:
• Heavy vehicle
• Engine not optimized for the typical driving cycle
• Average overall drive efficiency 60-65%
Other problems:
• Limited design options
7
ELAPHE* in-wheel solution
Vehicle purchase price:
•
•
•
•
Engine fitted directly into the wheel - no transmission parts
Lower potential production price than competitive electric motors
Up to 20% less energy storage needed (compared to central electric drive)
Short development cycles
Maintenance costs:
• Only one moving part
Fuel cost:
• High propulsion efficiency
• Lighter vehicle
• Motor optimized for the typical driving cycle
(average efficiency over 80%!)
Other benefits:
• Design and functionality freedom
• Low environmental impact
8
Breakdown of ELAPHE*
technology benefits
ELAPHE* electromagnetic
topology
Unique
customization tool
Drivers addressed
ULTRA LOW
MOTOR WEIGHT
HIGH OVERALL
EFFICIENCY
FAST
CUSTOMIZATION
LOWER vehicle
PURCHASE PRICE
Lower motor
production price
Less energy
storage
Shorter development
time
Less energy
consumption
Typical driving cycle
analysis
REDUCED FUEL
COST
FUNCTIONALITY
and COMFORT
Low unsprung
weight
www.in-wheel.com
Customized
properties
9
Competition
Direct
advanced in-wheel motor design companies :
• Protean electric
• Toyo Denki
• Evans electric
Indirect
Stock electric motors:
• Siemens
• GE
• Chinese manufacturers
• …
Stock electric motors are too heavy and big and can only be used
as central electric motors. They inherit all the disadvantages of
the central drive shown before.
10
Competitive advantagesDirect competition
ELAPHE* patented electomagnetic topology
• 15 % lighter motor for the same performance
• 15 % lower production price
Unique fast customization tool:
• Motor design takes days instead of weeks
• Increase in average energy efficiency
• Further weight and production price reduction
(no over-dimensioning)
Elaphe Team:
• Mixture of experience and ambition
11
ELAPHE team
Founders:
Gorazd Lampič, CEO
Andrej Detela
• 7 years of experience in
• Inventor of the KDU
direct drive development
robotic direct drive for HDS
• Leading national expert
in EVs and advanced
energy sources
• 20 years of experience in
direct drive development
• 40 years of research
experience
Core research and PM:
Gorazd Gotovac, Matic Franko, Joško Valentinčič
Close cooperation with research institutions:
Jozef Stefan Institute
University of Ljubljana
12
Track record
Elaphe*1 - proof of theory
Elaphe*2 - Simplification of construction, cogging torque red.
Elaphe*ET - 30 kW cont. power, cooling
Elaphe*3 - Driveable scooter
Elaphe*kolo - Bike
Elaphe*Chebela - city
electric car motor
Elaphe*IM
Elaphe*A1
2003
2005
2007
2008
2009
2010
13
ELAPHE* Chebela
Small electric car project
• Local industry initiative
• 2 × ELAPHE* Chebela
in-wheel motors
• First motor prototypes
already produced
• Start of production 2012
www.in-wheel.com
14
ELAPHE* product
Customized off the shelf in-wheel electric drive
• ELAPHE* patented
electromagnetic topology
• Customized with the
Unique fast customization tool
www.in-wheel.com
15
Key customers
Specialized electric car manufacturers:
• Our market entrance point
• Flexible development
co-design
• Aptera, Bolloré, Dok-ING, EDAG, Nice, Reva, Tesla,
Think,…
16
TAM, SAM, SOM
Total Available Market:
• The total electric car market estimate for 2015 is 4.5 million and
in 2020 17 million new vehicles
• At the average royalty of 50€ per motor this is 450 M€ in 2015 and
1.7 billion € in 2020
Served Available Market:
• For the electric city car niche the totals are 100 M€ in 2015 and 500
M€ in 2020
Share of Market:
• The expected market share is 10-15 % when working with
specialized electric car manufacturers
17
Business model
Position in the value chain:
• Custom development for the vehicle manufacturer
Electric motor
manufacturer
Motor production
EV
manufacturer
ELAPHE Ltd
18
Business model
Revenue model:
• Custom development, royalties
Pricing:
• 250k -500k € for custom development
• 2-5% royalties (30 - 100€ per motor)
Average account size:
• Typical production plan for a model by an electric car
manufacturer: 30 000 vehicles/year
• Account size
3.5 M€
Sales model:
• Direct contact with the customers management and R&D
department
19
Development roadmap
Product development:
• Mechanical parts standardization
• High voltage controller development
Team and facilities expansion:
• Controller development and engineering team expansion
• Prototyping and testing facilities
Business focus:
• IPR
• Trademark recognition
• Development of long term strategic partnerships
20
www.in-wheel.com
21
Deal
ELAPHE LTD.
Technology park,
Teslova ulica 30,
1000 Ljubljana,
Slovenia-EU
Tel:
+386 1 477 66 56
Mail:
gorazd@elaphe-ev.com
Web:
www.in-wheel.com
22