COMPANY CREDENTIALS
Background Information
• OZ has the passion, experienced, knowledgeable
staffs on the fields below:
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Brand and Marketing consultation
Activation
Brand building
Event management
Direct Marketing
Market Research
Art design
Core team
Nguyen Manh Tuong
Pham Xuan Duc
Le Xuan Binh
Bui Huy Quang
Nguyen The Loc
Dao Quynh Loan
Do Hoai Nam
Tran Thi Phuong Lien
Bui Tran Quoc Thy
Lam Thi Ngoc Yen
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Managing Director
Operation Director
Strategy Planer
Account Director
Vice Director
Design Manager
Production Manager
Account Manager
Account Manager
Operation Manager
Core team
Nguyen Manh Tuong
Managing Director
tuong.nguyen@ozad.com.vn
6 years at: AC Nielsen; Unilever; Customer Insights
Pham Xuan Duc
Operation Director
duc.pham@ozad.com.vn
10 years at: AC Nielsen & MD for Local company
Le Xuan Binh
Strategy Planer
binh.le@ozad.com.vn
5 years at: Unilever; Customer Insights; Bates Asia
Bui Huy Quang
Account Director
quang.bui@ozad.com.vn
8 years at: Mai Thanh; Unilever; CI & Pepsi
Nguyen The Loc
Vice Director
loc.nguyen@ozad.com.vn
7 years at: KCD design (managing director)
(market research; marketing operation & advertising)
(market research operation and brand building)
(advertising; Planer)
(advertising; marketing operation & trade marketing)
(design for advertising and production)
OZ connection
Ha Noi
Nguyen Cong Binh & Tran Ngoc Tuan Anh - 9
years experience as a marketing supervisor &
Manager
Hai Phong
Tran Trung Dung - 9 years experience as a
marketing supervisor
Central (from Da Nang to Thanh Hoa)
Pham Dinh Thanh - 9 years experience as a
marketing supervisor.
Central & highland (Base at Nha Trang)
Tran Thi Phuong Hong– 8 years experience as
a marketing supervisor.
Mekong Delta (Base at Can Tho)
Ngo Van Do – 9 years experience as a
marketing supervisor.
CAO BANG
HA GIANG
LAI CHAU
LAO CAI
TUYEN QUANG
Dien Bien Phu
BAC CAN
LANG SON
THAI NGUYEN
YEN BAI
VIET TRI
BAC GIANG
SON LA
HANOI
Cam Pha
QUANG NINH
BAC NINH
Ha Long
Son tay
HAI HUNG
Hoa Binh
HAI PHONG
THAI BINH
NINH BINH
NAM DINH
THANH HOA
NGHE AN
Vinh
HA TINH
Hoan Lao
QUANG BINH
Dong Hoi
QUANG TRI
Dong Ha
Quang Tri
Hue
Phu Bai
Lang Co
THUA THIEN HUE
Da Nang
Dien Ban
Hoi An
Dai Loc
QUANG NAM
Tam Ky
Nui Thanh
Que Son
QUANG NGAI
Quang Ngai
KON TUM
Duc Pho
Kontum
Bong Son
Phu Cat
An Khe
BINH DINH
Playcu
Qui Nhon
GIA LAI
PHU YEN
DAC LAC
Tuy Hoa
Buon Me Thuot
KHANH HOA
Nha Trang
Da Lat
BINH PHUOC
TAY NINH
Tay Ninh
Phan Thiet
LONG AN HO CHI MINH
Bien Hoa
Chau Doc
AN GIANG DONG THAP
Tan An
Long Xuyen Cao Lanh
My Tho
BA RIA VUNG TAU
Sa Dec
Ha Tien
TIEN GIANG
Vung Tau
KIEN GIANG
Vinh Long
Ben Tre
CAN THO VINH LONG
BEN TRE
Rach Gia
TRA VINH
BAC LIEU
Bac Lieu
CA MAU
Ca Mau
NINH THUAN
Phan Rang
DONG
NAI
PHU QUOC
LAM DONG
BINH DUONG
SOC TRANG
BINH THUAN
Our Professionalism
Does not rely on
overwhelming, sophisticated
tools
Does not rely on long-term
(regional) relationship with
Blue-chip companies
Does not rely on reputation of
the OZ brand name (not yet)
• Relies on the dedication to
giving our best in providing
actionable output from
solutions based on quality
activations
• Relies on our continuous
improvement to be better
than ourselves each time
• Relies on our deep rooted
belief that reputation cannot
be given but must be earned
and maintained
Our Professionalism
Dedication
Quality
assurance
Platform
Client Service
Platform
Experience
Core values
Our vision
 Our belief
– A good informed decision is not based on the wealth of
information available, but the quality and the relevance of
the information piece to each business background and
issue
 Our vision
– Provide our partners with the most effective and actionable
advertising solution & activities.
 Our positioning
– To become among the most preferred advertising agency.
Our core values
 Integrity & Honesty
– Essential personality traits of OZ team member
 Trust & Reliability
– Fundamental in relationship with our partners (external and
internal)
 Professionalism
– In behavior and attitude
– With external and internal partners alike
 Development
– Our people
– Our services
Transparent project management process
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Work closely with your team to define business need
Our account team will develop project proposal
Project briefing – Pilot and revise
Roll out and manage project (including quality control)
Weekly progress reports
Respond to inquiries
Final project report
– Provide standard reports as well as customized
reports to meet your unique needs
Transparent project management process
Weekly report
 The report covers KPIs;
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Field schedule of each city /District /Place …
% samples completed/ % project completed
% pending
% QC check and results
Transparent project management process
Final project report
 Project final report;
 Project summary (real field situation) such as
location / venue of sampling, volume of sample by
location / venue
– Profile who received the sample / audiences …
– Pictures of activities in action
– Key learning’s and recommendations
Full marketing operation services
Event Planning/
Execution
Merchandising &
POS
Direct Marketing
Press Conference
& PR
Team Building
Activities
Product Trial &
Sampling
Product
Activation
Why OZ
The best quality services with competitive costs
providing you value for your money
Deep knowledge and understanding
Vietnamese consumer and market place
Quick market information update
Professional working relationships
about
the
Clients
FULL CAMPAIGN LAUNCHING
Izzi Hi-light Gel Launching
Izzi Hi-light Gel Launching
 Product: Izzi Highlight Gel
 Product message: “Lap lanh sac mau tuoi teen”
 Product highlight: glittering colors
 Target: 15-18 years old/ female
 Brand platform: Music
 Tone/mood: fun young & stylish
Our targets:
- 15-18 years old
- Female
- Most are high school students
- They enjoy new trends, being fashionable & stylish and love
to be the focus amongst their peer group.
- They believe that if they have chance to be with their idols
they will have lots of attention and be admired from others
Izzi Hi-light Gel Launching
 A night of music and fashion
for teens
 Both Audiences and performers
are shined
 Promote the hottest star as the
brand representative with an
exclusive song for the night (Izzi
hair color song)
 Interactive games for product
education and product message
Izzi Hi-light Gel Launching
Banner & Flyer
Izzi Hi-light Gel Launching
Ticket
Izzi Hi-light Gel Launching
Stream
CD label & Cover
Izzi Hi-light Gel Launching
PG delivers the flyers & Redeem Tickets
Izzi Hi-light Gel Launching
Banner hanging
Booth Preparation
Izzi Hi-light Gel Launching
Activation outside
Izzi Hi-light Gel Launching
Activation outside & inside
Izzi Hi-light Gel Launching
The music show
Izzi Hi-light Gel Launching
Izzi Hi-light Gel Launching
Izzi Hi-light Gel Launching
No.
Activities
Result
Unit
1 Deliver leaflets
25,000
flyers
2 Ticket redeem
4,462
tickets
30
banners
4 Event in the afternoon
2,500
teenagers
5 Music show in the evening
4,000
audiences
6 Live broadcast at izzi.loitraitim.com (16-june)
11,827
viewers
7 Total hits account at izzi.loitraitim.com
46,420
viewers
8 Online
12
websites
9 Print ad & press
12
newspapers
2
times
3 Banner hang
10 News on HTV9 & VTV1
The very successful campaign with over 100,000 persons know about this
campaign
NATIONWIDE ACTIVATION
& EVENTS
THẤT ĐẠI THẦN KIẾM
Thất Đại Thần Kiếm Road Show & Events
Source: volam.com.vn
Thất Đại Thần Kiếm Road Show & Events
Source: volam.com.vn
Thất Đại Thần Kiếm Road Show & Events
Source: volam.com.vn
Thất Đại Thần Kiếm Road Show & Events
Source: volam.com.vn
Thất Đại Thần Kiếm Road Show & Events
Thất Đại Thần Kiếm Road Show & Events
Province
Flyers
Delivered
Banner
hanged
New Account
Events Attention
Cần thơ
35,200
15
1,858
6,806
Đà Lạt
29,320
15
1,795
4,300
Đà Nẵng
39,105
20
4,541
7,862
Hà Nội
50,000
30
4,174
4,474
153,625
80
12,358
23,442
Tổng cộng
We count the number of people who joins in to events by lucky ticket
PHONG THAN 1ST ANNIVERSARY
NHẤT NIÊN PHONG THẦN HỘI
Nhất Niên Phong Thần Hội - Events
Nhất Niên Phong Thần Hội - Events
Nhất Niên Phong Thần Hội - Events
Nhất Niên Phong Thần Hội - Events
Nhất Niên Phong Thần Hội - Events
PRODUCT LAUNCHING EVENTS
GOLD RESERVE (JOHNNIE WALKER)
Gold Reserve Events for Launching
Gold Reserve Events for Launching
Ha Noi team
Gold Reserve Events for Launching
Ho Chi Minh team
LAUNCHING
SACOMREAL VALUATION OPENING
Sacomreal Valuation Opening
Sacomreal Valuation Opening
Google – Orkut Launching in Vietnam
Google – Orkut Launching in Vietnam
Standard Charterer bank - Activation
Standard Charterer bank - Activation
Pepsi – nhắn tin 8213 (Sales Rally)
Pepsi – nhắn tin 8213 (Sales Rally)
Poca – (Sales Rally)
Poca – (Sales Rally)
Production
Next step
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Identify need and opportunity
Briefing - discovery
Programmed proposal
Design
Pilot
Implement programmed
Monitor, measure and improve
CONTACT US
75 Xuan Hong St., W.12, Tan Binh Dist., HCMC, Vietnam
Phone: (848) 811 99 21 – Fax: (848) 811 97 86