FRANCHISING REGIONAL ENTERPRISES BY
WOMEN (FREE WOMEN) PROJECT
Philippine
s
Category:
Lobbying and Advocacy
Provision of Services
Governance
Membership strategy
BACKGROUNDER
70% of registered SMEs are owned by women
(National Statistics Office, NSO)
 69% of start-ups owned by women (Global
Entrepreneurship Monitor, GEM)
 51% of businesses 1 to 3 years old are owned by
women (GEM)
 But 66% of established businesses (more than 3
years) are owned by men

BACKGROUNDER
49.7% of overseas Filipino workers (OFWs) are
females
 53.8% of female OFWs are between 25-34 years
old
 Only 10% of female OFWs are above 45 year old
 51% of female OFWs are unskilled
Entrepreneurship promotion will open domestic
livelihood opportunities

FREE WOMEN PROJECT
To encourage women entrepreneurs in the provincial
areas to grow their business via franchising
 To give women-owned enterprises are better chance at
success
 To support efforts to increase economic activity in
regional areas
 To support efforts to develop micro, small and medium
enterprises (MSMEs)
 Organized by the Philippine Franchise Association

FREE WOMEN PROJECT

2 phases
1st phase: Conduct franchise your business seminar
in 4 regional areas
 2nd phase: participation in Franchise Asia Philippines
2015
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
1st phase is funded by the Public Affairs Office of
the US Embassy in Manila
FREE WOMEN PROJECT

Beneficiaries
Women entrepreneurs
 Women-beneficiaries of entrepreneurship programs by
government agencies and NGOs
 Graduating students with award-winning business
ideas
 Graduate students 35 years and below taking
graduate studies in business and entrepreneurship

FREE WOMEN PROJECT

First phase:
Conduct ‘How to Franchise Your Business’ seminar in South
Luzon, Visayas, North Mindanao and South Mindanao;
 Seminars already held in Visayas, South Luzon & South
Mindanao);
 PFA working with local chambers of commerce, the
Department of Trade and Industry (DTI) and other groups to
gather participants

FREE WOMEN PROJECT

Seminar topics:

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
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Overview of Philippine Franchising
The Franchise Advantage
The Franchise Development Process
Sharing of Success Stories
Financial Management
Financing Solutions for MSMEs
Technology Solutions for MSMEs
Intellectual Property Registration
FREE WOMEN PROJECT

Second phase:

Mentor a select few beneficiaries and prepare them to
participate in the Incubation Pavilion of Franchise Asia
Philippines 2015
FREE WOMEN PROJECT

Summary of Key results:
Local chambers of commerce in South Luzon consider the
project as a capacity-building activity for their constituents;
 Proponent is committed in showcasing select project
beneficiaries in its franchise show in 2015;
 Proponent surveyed the participants on their other needs
which can be addressed in future projects;
 Proponent is willing to include participants in their mentoring
program for MSMEs

OTHER PROJECTS

How to Invest in the Right Franchise seminar
A seminar to educate the public on wise franchise
investment
 A seminar to encourage Filipinos to become
entrepreneurs via franchising
 Conducted on a regular basis at the PFA Franchise
Training Center
 Majority of the attendees are women

FREE WOMEN PROJECT

Contact details
www.pfa.org.ph
 pfa@pfa.org.ph
