RJI INNOVATION
PROJECT
JOURN 4992
FALL 2012
QING TIAN & XINRUI ZHU
S
PROJECT OBJECTIVES
S Futures Lab
S A vodcast about innovations in journalism
S Releases every week
S Three to four stories
S Total runtime: around 10 minutes
EDITORIAL MISSION
S Focus on innovations in journalism
S Technology
S Ethnics
S Management
TECHNOLOGY
ETHNICS
MANAGEMENT
EDITORIAL MISSION
S Reporting include:
S Behind-the-scenes case studies of cutting-edge work
S Profiles and interviews with leading innovators
S Tips on integrating new technologies across multiple platforms
S Insights from the latest industry research
S Management tips for fostering innovation at all levels, in all types
and sizes of newsroom
SWOT ANALYSIS
S Strength:
S Support from Reynolds Journalism Institute
S Support from Missouri School of Journalism
S Weakness
S Student reporters and producers
S First try for us
SWOT ANALYSIS
S Opportunities
S There is no single publication or website that dominates the
market
S Diverse needs from the consumers
S Threats:
S Long established competitors
MARKET RESEARCH
S RJI INNOVATION SURVEY:
S 11 questions in total
S
7 open ended questions, 4 multiple choice questions
S
Touches on issues as:
S
Devices
S
Time
S
Potential competitors
S
Consumers’ needs
S
Show format
S
Delivery methods
S
Demographic questions
MARKET RESEARCH
S Survey Distribution
S Director Brian Steffens
S Missouri Press Association
S Broadcasters Association of various states
S Mizzou Mafia: News Managers by Professor Randy Reeves
S Mizzou Mafia: News Anchor / Reporters by Professor Reeves
MARKET RESEARCH
S Research Result
S Potential Competitors
S
Most referred: Ponyter
S
However, no single dominating website
S What’s missing in the publications
S
Divided answers
MARKET RESEARCH
S Consumption Time
S During the day
S In office
S Devices
S Through computers
S Concerned Topics
S Innovations in digital news
S Newsroom Culture
S HR management
MARKET RESEARCH
S Demographic Information
S Mostly from newspapers
MARKET RESEARCH
S Demographic Information
S Most are from small market newsrooms
S Most are from small newsroom with stall less than 50
employees.
PRODUCTION CYCLE
S Five-week production cycle
SUN
MON
TUE
WED
Story idea
meeting
Content
decision
Schedule
interviews
THU
FRI
Interviews
done
Scripts done
Editors check
video
package editing
done
Studio
recording and
editing done
Content
posting,
delivery and
social media
SAT
PRODUCTION CYCLE
S Two-week production cycle
SUN
MON
TUE
WED
THU
FRI
Story Idea
Meeting
Schedule
interviews
Finish
interviews
Studio
recording and
editing done
Content
posting,
delivery and
social media
SAT
STORY IDEAS
S Our sources for stories
S Reading stories online
S
Story feeds from other websites
S Drawback: timeliness, originality
S Contacting previous and current RJI fellows
S
Received a number of good story ideas
S
Methods recommended for future development
STORY IDEAS
S Some highlights
S Collaborations between New York Times and BuzzFeed
S
Coverage on GOP and National Conventions
S
Legacy media and online news and entertainment platform
S
Case Study of innovations in legacy media
STORY IDEAS
S Ideas from Bill Densmore
S Individualized news feed to readers
S Successful example for print media to boost up subscriptions
FINAL STORIES
S Interviews with Missouri Honor
Medalists
S Adam Moss from New York Magazine
S
Print Media: Innovations in online publications
S His insights on how traditional news media
can implement innovations in online
publications
FINAL STORIES
S KETC’s experiment with Google + Hangouts
S Stay Tuned, a new public affairs program, is integrating
Google+ hangout in the show
S Try to create a public forum for the citizens
S Topics include
S
Youth at risk
S
Infrastructure
S
Economic development
S
Art
S
Health Care
FINAL STORIES
S A research on how journalists can engage with public
S Partners:
S
Dallas Morning News
S
Jacksonville Times Union
S
Seattle Times
S Encourage readers to exchange ideas with reporters during the
presidential elections
WHAT WE LEARNED
S Our learning objectives
S Enhance multimedia skills
S Learn the skills of show production
S Gain experiences in leadership and teamwork
S Exchange ideas with mentors and teammates
FUTURE DEVELOPMENT
S Mobile Applications
S Continued Capstone Projects
S Rotation Teams:
S
Graduate Students
S
Capstone Projects
S Marketing Strategies
REFLECTIONS
S What is show design and production?
S A social job
S A editorial job
S Vigorous Discussions with teammates and mentors
S Skills enhanced
REFLECTIONS
S Research skills are important.
S Survey design
S Data processing
S Enthusiasm blossomed
S Innovation matters
S Confident in the future
SPECIAL THANKS TO…
S Reynolds Journalism Institute
S Reuben and Olga
S Mike
S Travis
FINALLY
S Please watch our final products….
THANK YOU!
QUESTIONS?