RJI INNOVATION PROJECT JOURN 4992 FALL 2012 QING TIAN & XINRUI ZHU S PROJECT OBJECTIVES S Futures Lab S A vodcast about innovations in journalism S Releases every week S Three to four stories S Total runtime: around 10 minutes EDITORIAL MISSION S Focus on innovations in journalism S Technology S Ethnics S Management TECHNOLOGY ETHNICS MANAGEMENT EDITORIAL MISSION S Reporting include: S Behind-the-scenes case studies of cutting-edge work S Profiles and interviews with leading innovators S Tips on integrating new technologies across multiple platforms S Insights from the latest industry research S Management tips for fostering innovation at all levels, in all types and sizes of newsroom SWOT ANALYSIS S Strength: S Support from Reynolds Journalism Institute S Support from Missouri School of Journalism S Weakness S Student reporters and producers S First try for us SWOT ANALYSIS S Opportunities S There is no single publication or website that dominates the market S Diverse needs from the consumers S Threats: S Long established competitors MARKET RESEARCH S RJI INNOVATION SURVEY: S 11 questions in total S 7 open ended questions, 4 multiple choice questions S Touches on issues as: S Devices S Time S Potential competitors S Consumers’ needs S Show format S Delivery methods S Demographic questions MARKET RESEARCH S Survey Distribution S Director Brian Steffens S Missouri Press Association S Broadcasters Association of various states S Mizzou Mafia: News Managers by Professor Randy Reeves S Mizzou Mafia: News Anchor / Reporters by Professor Reeves MARKET RESEARCH S Research Result S Potential Competitors S Most referred: Ponyter S However, no single dominating website S What’s missing in the publications S Divided answers MARKET RESEARCH S Consumption Time S During the day S In office S Devices S Through computers S Concerned Topics S Innovations in digital news S Newsroom Culture S HR management MARKET RESEARCH S Demographic Information S Mostly from newspapers MARKET RESEARCH S Demographic Information S Most are from small market newsrooms S Most are from small newsroom with stall less than 50 employees. PRODUCTION CYCLE S Five-week production cycle SUN MON TUE WED Story idea meeting Content decision Schedule interviews THU FRI Interviews done Scripts done Editors check video package editing done Studio recording and editing done Content posting, delivery and social media SAT PRODUCTION CYCLE S Two-week production cycle SUN MON TUE WED THU FRI Story Idea Meeting Schedule interviews Finish interviews Studio recording and editing done Content posting, delivery and social media SAT STORY IDEAS S Our sources for stories S Reading stories online S Story feeds from other websites S Drawback: timeliness, originality S Contacting previous and current RJI fellows S Received a number of good story ideas S Methods recommended for future development STORY IDEAS S Some highlights S Collaborations between New York Times and BuzzFeed S Coverage on GOP and National Conventions S Legacy media and online news and entertainment platform S Case Study of innovations in legacy media STORY IDEAS S Ideas from Bill Densmore S Individualized news feed to readers S Successful example for print media to boost up subscriptions FINAL STORIES S Interviews with Missouri Honor Medalists S Adam Moss from New York Magazine S Print Media: Innovations in online publications S His insights on how traditional news media can implement innovations in online publications FINAL STORIES S KETC’s experiment with Google + Hangouts S Stay Tuned, a new public affairs program, is integrating Google+ hangout in the show S Try to create a public forum for the citizens S Topics include S Youth at risk S Infrastructure S Economic development S Art S Health Care FINAL STORIES S A research on how journalists can engage with public S Partners: S Dallas Morning News S Jacksonville Times Union S Seattle Times S Encourage readers to exchange ideas with reporters during the presidential elections WHAT WE LEARNED S Our learning objectives S Enhance multimedia skills S Learn the skills of show production S Gain experiences in leadership and teamwork S Exchange ideas with mentors and teammates FUTURE DEVELOPMENT S Mobile Applications S Continued Capstone Projects S Rotation Teams: S Graduate Students S Capstone Projects S Marketing Strategies REFLECTIONS S What is show design and production? S A social job S A editorial job S Vigorous Discussions with teammates and mentors S Skills enhanced REFLECTIONS S Research skills are important. S Survey design S Data processing S Enthusiasm blossomed S Innovation matters S Confident in the future SPECIAL THANKS TO… S Reynolds Journalism Institute S Reuben and Olga S Mike S Travis FINALLY S Please watch our final products…. THANK YOU! QUESTIONS?