Presenter Name
Title

2
Intelligent
Infrastructure
Simplified
Infrastructure
Management
Smart, virtual ready infrastructure for rapid deployment and optimized operations
+ Intelligent, purpose built servers
+ Efficient I/O fabric
+ Optimized storage
+ Cloud-optimized infrastructure
Tools for managing and deploying physical, virtual and logical infrastructure
+ Policy-based updates & config
+ Manage network, storage, servers in a single pool
+ VMWare, Hyper-V, Xen, physical
Streamlined
Application
& Workload
Management
Intelligent
Data
Management
Rapid delivery of strategic IT services with groundbreaking new capabilities
Optimization of data value throughout its lifecycle, placing it on the right tier and storage type
+ Compress the time-to-value for new applications
+ Self-service IT
+ Proactive, predictive monitoring
+ Disaster recovery / continuity
+ Object and unified storage
+ Automated tiering and de-duplication

3
Intelligent
Infrastructure
Simplified
Infrastructure
Management
Streamlined
Application
& Workload
Management
Intelligent
Data
Management
• Storage represents almost 20% of IT infrastructure spend
• Storage consumption is forecasted to return to over 60% per year
• 49% of firms will increase spending on storage in 2010
• Labor makes up 60% of the cost of storage

4
Network storage is key for the Efficient Enterprise
iSCSI / 10GbE is the enabler
Storage optimization will deliver measurable results
Tiered storage gives back up
to 50% of your costs
Intelligent data management will turn data into a strategic asset
Keep more data online while reducing costs

5
• 15% of backups and 40% of restores fail
– 70% of backup costs are labor related
• Planned downtime for storage system can take weeks
• Only 16% virtualization of workloads
• Over 30% direct attached server storage
• FC SANs TCO is 3X iSCSI SANs
• Only 3 weeks useful life for unstructured data left on Tier 1 storage

6
• 55% lower TCO with virtualized SAN
• 50% cost savings with tiered storage
• 75% faster storage deployments
• 55% reduced backup times
• 70% improved recovery times
• 76% savings on storage network costs by converging on 10GbE iSCSI SANs
• Improved restores with integrated application & VM level protection

• Seamlessly moved from 12,000 to
82,000 Microsoft Exchange mailboxes using Dell’s iSCSI SAN
• Configured 36 arrays under 1 hour for each data center
• Achieved better utilization of compute & storage resources
7

8
Most efficient storage
Portfolios of technologies
EqualLogic
Powerful ecosystem of industry leaders
=
PowerVault
• Business ready configurations
• Reference architectures
• Solutions
• Dell services

9
Storage virtualization and consolidation
Application integration and optimization
Advanced data protection and recovery
Scale storage while maximizing availability, minimizing complexity through automation and keeping capital and operating costs low.
Size and scale storage infrastructure to meet performance, availability and protection requirements of mission-critical applications.
Create data copies that can be simply created, costeffectively stored and quickly recovered to guard against data loss and disaster.
Data tiering, archiving & compliance
Optimize data placement across storage tiers based on performance, retention and regulatory requirements.
Enabling the distributed enterprise
Enable secure access and comprehensive protection of data resources distributed across the enterprise.

Storage virtualization and consolidation
Application integration and optimization
Advanced data protection and recovery
Data tiering, archiving & compliance
Enabling the distributed enterprise
Saves an estimated
US$29 million on new hardware purchases, reduced space, and power costs with consolidation ratios of up to 20:1
Reduced application deployment time from
45 to 4 days helping
Dell’s business units work better and accelerate product development cycles
Simplified disaster recovery processes through automation, and rigorous testing to shorten failover of some mission-critical systems to minutes
Dell’s EMS Enterprise
Archive™ and Rapid
Archive solutions provide control over retention and deletion policies, & eDiscovery without the risks of data loss
Enabled employees to share knowledge and work together on projects more productively with a centralized SharePoint infrastructure
Achieved a 20% reduction in power consumption and floor space savings by consolidating 25 racks into 9 through SAN consolidation and server virtualization
Delivered world class database performance, reduced deployment time by 30%, consolidated 21 applications and reduced hardware costs by 25%
Deployed recovery site serving multiple environments using IP based SAN replication saves $600,000 annually in co-location hosting fees
Data archiving built on
Virtual SAN & enterprise vault software saves
$200,000 annually in outsourced eDiscovery services
EqualLogic replication in
15-minutes over 100 miles and a 32x improvement in recovery point objective (RPO)
10

11
Intelligent
Infrastructure • The Digital Universe will double every
18 months…
Simplified
Infrastructure
Management • Of which, 95% is unstructured data 1 …
Streamlined
Application
& Workload
Management
Intelligent
Data
Management
• Of which, 90% is never accessed after creation 2
1 IDC White Paper sponsored by EMC, As the Economy Contracts, the Digital Universe Expands, May 2009
2 Measurement and Analysis of Large-Scale Network File System Workloads, UC Santa Cruz

12
Transform data from a burden into a valuable strategic asset
Manage data growth
Keep more data accessible
What if you could help customers expand their performance and capacity simultaneously and nondisruptively over time?
What if you could help customers have all of their data readily available at a much lower cost profile than their primary storage platform?
Minimize risk
What if you could help customers reduce their dependence on tape backups?

13
Secure &
Protect
Replicate &
Distribute
Active
10%
Create
Dell™ EqualLogic™
Dell™ PowerVault™
Dell™ / EMC
Semi-Active
20%
Dell™ EqualLogic™
Dell™ PowerVault™
Dell™ / EMC
Archive
Dell™ / EMC
DD Family
Dell™
DX6000
Most is unstructured

14
Determine relevance
Reduce complexity
Extract value
• Identify and create rich metadata about information
• Eliminate unnecessary data
• Store information based on its attributes
• Policy-based automation to move, protect & delete
• Expand capacity & replace/retire nodes non-disruptively
• Reduce footprints, power costs & WAN bandwidth
• Solutions that keep more data online
• Tools and processes for rapid discovery & retrieval
• Leverage online data for analysis & compliance

15
Intelligent, seamlessly expandable virtualized iSCSI SAN
Virtual storage architecture enables:
• Perpetual self-optimization
– Automated load balancing across disks, RAID sets, connections, cache and controllers
• Efficient Enterprise Scalability
– Seamless scaling of both performance and capacity
– Investment protection – no fork-lift upgrades
• All inclusive functionality
– Comprehensive software portfolio included, no add-on licenses
– Easy-to-use host integration tools
• Powerful & Simplified
Management
– Intelligent, automated
– Easy set-up
“EqualLogic can provide storage management manpower savings of 45 days/year ”
- ESG

• Investment Protection
– All-inclusive software
– Incremental technology protection
• Consistent Performance
– Optimization of resources across the SAN
– Non-disruptive data movement
• Storage Infrastructure Flexibility
– Add capacity to existing groups without disrupting critical business applications
• Data Protection
– Comprehensive feature set including:
› Space-efficient snapshots
› Clones
› Replication
› Instant restore from snap
› Fast failback
You bought a powerful SAN tool, and you expect all the tools you need to be in the box. Dell delivers with a valuable portfolio of storage software to support the family of EqualLogic storage arrays.

With up to
18 terabytes of usable disk space
Powered by
Symantec
Backup Exec 2010
Powered by
CommVault
PowerVault DL Backup to Disk Appliance
Plus:
• Factory installed hardware, software, and services
• Integrated support for tape attach
Optional:
Maximum Usable Capacity with the optional MD1200s
• Up to 288TB of usable space (384 TB of raw disks)
Optional Expansion with SAN:
• Support for MD3000i, CX Arrays or EQL PS Arrays

NEW SOLUTIONS IN 2 nd HALF OF 2010
Medical Archive
• Acuo, BridgeHead Software & InSight One
Access
SharePoint Unlimited
• Stealth
Store File/Email/SharePoint Archive
• Symantec
Distribut e
DX Object Storage
Platform and Ecosystem
Access, store and distribute fixed digital content using an elegant, self-managing, cost-effective, peer-scaling architecture

Archiving for Compliance & eDiscovery
•HCLS - Electronic Medical Records, Medical Images
•Large Data Sets– Email Archiving, Invoices, Financial Services
•Industries with high compliance or legal risk
Archive for Storage Consolidation
•Tiering/Archiving already & looking for affordable platform with investment protection for the future
•Looking to reduce backup windows
•Running out of primary storage space
Digital Asset Management
•Research, Archives & Document Management – Applied Research Labs,
Marcom, Product Libraries, CAD Images, Oil & Gas, Archives, bids
•Web 2.0 Businesses
19

Introducing Dell’s DX Object Storage SDK
DX Partner Program Vertical:
Medical Archive
• Enables ISVs to quickly and easily leverage the
DX solution
• Integrating several partners now, more to follow.
• Targeting a wide range of customer solutions
• Multiple levels of partnership provides investment choice and flexibility for partners
Horizontal:
Enterprise Content
Management/ eDiscovery
Horizontal: General Archive
E-mail/ File/
SharePoint
Horizontal:
Cloud
Ethernet Connectivity with
RESTful protocol

21
Storage Overview
Structured Data Unstructured Data
Block Storage
Unified
Storage
File Storage
CX4/AX4-series
PS-series
MD-series
NX4
NX300
NX3000
NX3100
NS120
NS480
NS960
NX4
NX300
NX3000
NX3100
Data Protection
Drives, 114T, 124T, TL2000, TL4000, ML6000 – Tape Backup
DL2200 Disk Backup, Archive, Dedupe
DD140, DD610, DD630 – Disk Backup with Dedupe
NS120
NS480
NS960
Object
Storage
DX Object
Storage
Platform
Product Key
White= existing product
Black= New Solution in FY11

22
Intelligent
Infrastructure
Intelligent
Data Management
• Engage your Dell Partner for an
Equallogic or Powervault storage conversation.
• Consider assessments for server virtualization, backup, recovery, and archive
• Engage your Dell Partner for NDA planning on the Dell DX6000 Object
Storage Platform
• Consider an assessment to better data management and tiered storage