Fashion Merchandising
2.06 Recognize current fashion trends
Details
Specific elements (collar, sleeves,
shoulder treatments) within a silhouette
that provide form or shape.
Faux
Fake; imitation
Hue
Technical name for color; name given
to a color, such as red or yellow, that
distinguishes one color from another
Line
A group of styles and designs that are
produced and sold as a set of new
selections for a given season.
Silhouette
The overall form or outline of an outfit
or clothing style.
Texture
The way a surface looks and feels,
including garments and accessories.
*Snake Skin
*Crocodile Skin
Trimmings
Decorative materials such as buttons,
laces, and braids that are added to
enhance the design.
Argyle
A knitting pattern of varicolored,
diamond-shaped areas on a solid
background.
Corduroy
A durable cut-pile fabric with vertical
ribs usually made of cotton.
Flannel
A soft woven cloth of wool, or a blend
of wool and cotton or synthetics used
in undergarments and sleepwear.
Herringbone
A pattern consisting of rows of short,
slanted parallel lines with the direction
of the slant alternating row by row;
used in masonry, parquetry,
embroidery, and weaving.
Faux
Argyle
Technical term for color
hue
 slant alternating row by row
herringbone
Houndstooth
 A woven fabric design of continuous broken
checks or four-pointed stars so named
because it resembles the jagged teeth of a
hound; also called four-and-four check.
Jersey Knit
A smooth, light-weight knit used for
dresses, skirts,
sportswear, and underwear.
Lame’
A brocaded fabric woven with metallic
threads, often silver or gold.
Mohair
Fabric made with yarn from the long
silky hair of the Angora goat.
* Both the hat and dress are made entirely out of mohair
Plaid
Cloth with a pattern consisting of stripes of
various widths and colors crossed at right
angles against a solid background.
Tweed
A sturdy fabric made from wool or wool
blends in a plain or twill weave with a
nubby surface; used for jackets, suits,
skirts, coats, and upholstery.
Which term?
The shirt was made with a light weight
knit fabric
Jersey knit



lame
Pajama are made from
Flannel
A sturdy fabric made from wool or wool
blends in a plain or twill weave with a
nubby surface
tweed
Additional vocabulary words
 Garment: An article of wearing apparel such as
a dress, suit, coat, evening gown, or sweater.
 Style: A design, shape, or type of apparel item
distinguished by the particular characteristics
that make it unique; basic characteristics or
distinguishing features of a garment.
 Market Week: The scheduled period of time
during which producers officially introduce their
new lines of merchandise and retail buyers shop
the various lines.
Sources of Information Used for Research
Trade Publications
Magazines, newspapers, books, and
websites about what is current in a specific
industry.
Examples: Women’s Wear Daily (WWD), Visual
Merchandising & Store Design (VM & SD)
Sources of Information Used for Research
 Consumer Publications
Fashion magazines, books, and websites that
help consumers keep abreast of what is
happening in fashion news. Consumer
publications are broken down into several
categories: males, females, and teenage
readers.
Examples: Males: GQ, Details, CODE;
Females: Vogue, Harper’s Bazaar, Elle,
Essence, Glamour, In Style, O; Teenagers:
Teen, Seventeen, YM, Teen Vogue
 Websites
Which definition?
Adding lace to a shirt is…
Trimmings


Houndstooth
Trade publication
Four and four checks
Researching current fashion trends
Importance of researching trends
Top designers show their collections twice
each year.
Editors and buyers analyze the collections
for new ideas that might influence fashion
direction.
Understanding and recognizing current
trends is critical in planning for the future.
Researching current fashion trends
(cont.)
Areas of consideration for researching
trends across all segments of the
fashion industry
Newest styles and silhouettes
Colors for the upcoming season
Newest developments in the fiber and fabric
market
Current labor prices
Location of manufacturer facilities
Which term?
Cut-pile fabric with vertical ribs
Corduroy
 Collar, sleeves, shoulder treatments
within a silhouette
Details
Fabric made with yarn from the long
silky hair of the Angora goat
Mohair
Ebony, YSL, Teen Vogue
Consumer publications
The End