DNIPROPETROVSK ALFRED NOBEL UNIVERSITY
DEPARTMENT OF MARKETING
DEVELOPING THE MARKETING
STRATEGY TO PROMOTE
EDUCATIONAL SERVICES
Student: Olena Garkusha
Scientific supervisor:
Ph D in Economics
Associate Professor
O.Krasovskaya
The Purpose, object and subject of
research of the diploma research
• The Purpose -to develop marketing strategy
to promote educational services;
• The Object -marketing activity of the
International Business School IBS;
• The Subject -marketing strategies and tools
promoting educational services.
The Tasks
• To define the essence and methodological aspects of
the promotional marketing strategy;
• to characterize the peculiarities of the educational
service promotion;
• to analyze the performance and marketing
environment of the International Business School IBS;
• to conduct the SWOT- analysis and define the IBS
drawbacks
• to develop the marketing strategy to promote
educational services of the International Business
School IBS
International Business School IBS
• Founded in 1997 as a structural division of
Dnepropetrovsk Alfred Nobel University
Offers :
• MBA
• Psychology in Business
• Psychology in MBA
Justification of marketing strategy to
promote educational services
• Information Support of the clients about the
service portfolio
• Price-Quality Correspondence Approach
Formation
• Business Program Demand Formation
• Justification of investments into business
education
Strategy formation goals
• Regular Service Information Support for the
clients
• Goodwill Reputation Management
• Service Popularity Support
• Rationalization of investments in business
education
Target Audience
men and women from 27 to 45 with at least 2year experience aimed at the career growth
and own business development
Market penetration strategy is recommended
to promote IBS services
Promotional tools
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•
•
•
•
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Contextual advertising
FacebooK
The IBM Site Support
CityLight
BillBoards
GoodZone
Conclusions
• To promote the educational services of the
International Business School IBS of
Dnepropetrovsk Alfred Nobel University it is
recommended to use the Internet as the most
effective channel of promotion in accordance
with the established goals and objectives of a
marketing promotional strategy.
THANK YOU FOR YOUR ATTENTION!