iTriage Media Kit
This document offers a general overview of iTriage. For interviews, additional
information and images, please contact: Jennifer Asbury, 303-241-3126,
jasbury@itriagehealth.com or Jill Griffiths, 860-273-8162, griffithsjb@aetna.com.
Vision
To help the world make better healthcare decisions.
Mission
iTriage®, a wholly-owned subsidiary of Aetna, empowers consumers with control
and convenience to effectively manage their healthcare. The unique platform also
supports consumer empowerment by improving healthcare delivery for providers
and payers. In short, iTriage puts consumers on the path to better health.
About iTriage
iTriage is a free mobile and Web application developed by two ER physicians to
empower people to make better, more informed healthcare decisions. It helps
consumers answer the two most common medical questions: “What could be
wrong?” and “Where can I go for treatment?” iTriage has been downloaded more
than eight million times and is consistently in the top five healthcare and fitness
apps downloaded by iPhone and Android users*. iTriage is frequently tapped by
its user base as a utility to help navigate the healthcare delivery system. It is
available as a free download for iPhone®, iPad® and Android™ mobile devices,
and is accessible from any Web-enabled device at www.iTriageHealth.com. In
addition, thousands of healthcare providers use iTriage to reach and
communicate critical facility and service information to consumers. iTriage is a
fundamental part of Aetna’s strategy to empower consumers with the right
information solutions to achieve their optimal health.
Product Features
iTriage provides consumers with:
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Symptom, disease and medical condition information
Treatment option and medical procedure information
Medication information
A nationwide database of medical providers with mapping and contact info
Appointment setting with select medical providers
Pre-registration at select ER and urgent care medical providers
Average ER and urgent care wait times at select medical providers
Nurselines, advice hotlines, and health news and alerts
My iTriage for saving insurance, health and medical information
Medical Content
iTriage medical content is written and peer-reviewed for suitability and
usefulness by an in-house team of physicians with broad clinical and academic
experience and is optimized for use in an actionable mobile environment. The
content is reviewed by one of the most reputable medical institutions in the world,
Harvard Medical School.
New health topic suggestions are taken from the broad iTriage user base, as well
as from physicians and healthcare workers using the application around the
globe. Content recommendations are sent to iTriage directly and through the
review process on the iTunes® and Google Play™ markets. As of December
2012, iTriage has more than 60,000 ratings and reviews with an average rating of
4.5 out of 5 stars in both marketplaces.
Weekly updates are made to the database and are rapidly available on the
iTriage Web and mobile versions through product release cycles.
Information for more than 1,000 of the most commonly used over-the-counter
and prescribed medications is included and integrated across the disease
content. It is licensed from the American Society of Health-System Pharmacists® (ASHSP).
These monographs cover 7,500 brand names and contain information on how to use the
medication, side effects, drug and food interactions, age-related and disease-related
considerations, as well as details about what to do if a dosage is missed or if too much of the
medication is taken.
Provider information on iTriage covers virtually every hospital, urgent care, retail clinic,
physician and pharmacy in the country. Data sources include proprietary data sources and
consumer and provider feedback. Select providers purchase expanded listings, which may
include schedule availability or live wait times for acute care. In addition, iTriage has integrated
data through the open data initiative championed by the federal government to assist in the
creation and growth of innovative companies. This has added federally qualified health centers,
mental health and substance abuse centers and enhanced the provider directory.
*Apple iTunes Store; Google Play, 2009-2012
Accolades
“Must-have mommy app” – iVillage
“10 apps that could save your life” – Parade
“An app that can save lives” – CBS Evening News
“Dial up these apps in case of emergency” – USA Today
Company Overview
Year Founded: 2008
Headquarters: Denver, Colo.
iTriage website: http://www.iTriageHealth.com
iTriage is a consumer healthcare company founded in 2008 by two emergency medicine
physicians. With more than 8 million downloads, consumers use iTriage to locate nearby
providers based on their symptoms, make appointments, store their personal health records,
and learn about thousands of medications, diseases and procedures. The secure and HIPAAcompliant iTriage apps and website supports over 50 million user sessions each year and
delivers over a billion focused and actionable search results, which the company harnesses to
create enhancements for consumers while ensuring their privacy.
In late 2011, Aetna acquired iTriage as a critical component of the insurance company’s
strategy to empower consumers with the right information solutions to achieve their optimal
health.
Today, iTriage has more than 90 employees, and works with more than 600 hospital, and tens
of thousands of physicians and urgent care centers to provide more information to consumers.
iTriage Milestones
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2008 September 5 – Drs. Peter Hudson and Wayne Guerra
form the precursor to iTriage, LLC
2009 March 10 – Launch of iTriage® in the iTunes® market
2009 September 8 – Web version of iTriage
(www.iTriageHealth.com) introduced
2009 October 5 –iTriage first mobile app to provide ER Wait
Times
2010 March 5 – iTriage launched in the Android™ Market, now
Google Play
2010 June 2 – iTriage presents at first Community Health Data
Forum in Washington, DC
2011 January 11 – More than one million use iTriage for health
care information
2011 February 8 – Developer iTriage acquires Appointment
Setting capability
2011 May 9 – iTriage introduced for Android tablets
2011 June 9 – iTriage founder one of 10 plenary speakers at
Health Data Initiative Forum in Washington, DC
2011 August 16 – Medication database added to iTriage
healthcare content
2011 September 25 – iTriage is acquired by Aetna, becoming a
wholly-owned subsidiary of a Fortune 100 company
2011 December 11 – iTriage takes Microsoft®HealthVault®
personal health records mobile
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2012 March 8 – iTriage grows consumer base to 5 million and enhances app
2012 June 19 – iTriage version for iPad® users launches
2012 August 14 – iTriage announces new, innovative Web app for desktop or mobile
online users
2012 September 12 – Harvard Medical School engaged to review iTriage medical
content
Executive Leadership
Peter Hudson, M.D.
Co-founder and Chief Executive Officer
Dr. Hudson is a physician and entrepreneur with over 15 years of experience founding and
growing healthcare-related businesses. His focus has been on creating efficiencies within the
healthcare delivery system, and empowering healthcare consumers with technology. Dr.
Hudson has been a serial entrepreneur with multiple exits (three to public companies), a
healthcare investment banker with both sell-side and buy-side experience, a practicing
emergency physician, and has served as the managing partner of large emergency medical
practices. He was listed as one of the 12 Entrepreneurs Reinventing Healthcare in CNN Money
in 2012. Dr. Hudson is a frequent speaker on healthcare and technology.
Dr. Hudson has practiced emergency medicine in a wide range of environments, from country
trauma centers to non-profit community hospitals. In addition, he has practiced around the world
in many countries, including Nepal, Guatemala and Kenya.
Wayne Guerra, M.D., M.B.A.
Co-founder and Chief Medical Officer
Dr. Guerra has more than 20 years of excellence in clinical and academic emergency medicine
and 15 years of experience in the following: emergency practice management, hospital-based
emergency department management, third-payer contracting, hospital and physician
professional service contracting, quality assurance, and risk management. He was listed as one
of the 12 Entrepreneurs Reinventing Healthcare in CNN Money in 2012.
Over the last 10 years, Guerra has directed a risk management board with Colorado’s largest
medical professional liability insurer, overseeing half a million emergency department visits a
year. Dr. Guerra’s practice experience included tertiary care, academic centers, community
hospitals and the Kaiser Permanente system in Northern California. He earned his medical and
undergraduate degrees from UCLA and his MBA from University of Denver. Dr. Guerra is also a
past oral board examiner for the American Board of Emergency Medicine.