Business Management 2013
Teaching and learning resources
Sample unit of work:
Corporate social responsibility
Three sample units of work are available for Business Management 2013:
 Managing organisational change
 Making small-to-medium enterprises’ work
 Corporate social responsibility.
The Corporate social responsibility unit of work is provided in this resource. It is not a full unit of
work, and the materials provided are neither prescriptive nor exhaustive.
This unit of work relates to the context of corporate social responsibility. It demonstrates ways
of teaching and learning in context. Schools may select from a range of contexts or they may
develop contexts suited to student interests, school location and resource availability. Schools are
advised to adapt teaching and learning experiences to suit student interest and the availability of
resources.
Guidelines for sample resources
The sample resources incorporate the objectives described in the dimensions of the syllabus,
include suggestions that schools may choose to follow, and offer flexibility to cater for a wide
variety of students and school contexts. These sample resources demonstrate:
 organisation and development of course content
 teaching and learning supporting the syllabus
 learning experiences that support achievement of the objectives described in the dimensions
 alignment between content, learning experiences and assessment.
Learning experiences
Learning experiences support the educational goals of the subject and align with assessment.
They are student-based activities that:
 provide opportunities to achieve the objectives described in the dimensions of the syllabus
 occur in authentic, relevant and worthwhile contexts
 vary in scope and depth, duration and degree of challenge
 reflect current practice in the wider community
 suit particular student needs, abilities and interests
 allow students to work independently and with others
 encourage students to think and act for themselves.
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Learning experiences should provide a balance and variety of activities across the whole course
and cater for the school’s context, resources and the unique characteristics of each cohort of
students.
Year and duration
Year 12, Semester 1, 30 hours
Context
Corporate social responsibility (CSR)
Area/s of study and
focus
 Management Practices (MP) — Management practices involve business
Unit focus and overview
Identified subject matter
Learning experiences
How does CSR contribute
to a business competitive
advantage?
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 Conduct internet research to develop a definition of CSR. In small groups, discuss the different definitions and develop a group list
This unit analyses CSR
from a range of different
perspectives. Through the
use of case studies
of Australian and local
companies, students will
examine CSR challenges
across a range of industry
settings and develop
strategies for responsible
management.
structures, the impact of internal or external environments on businesses, and
the roles of business managers who plan, organise and lead businesses.
 Marketing Management (MM) — Marketing management involves businesses
continually researching consumer markets and tailoring products, ideas and
services to satisfy the changing needs and wants of consumers and society.
What is CSR?
Why does a business need a CSR policy?
How does CSR provide a business with a competitive advantage?
How does CSR advantage and disadvantage different stakeholders?
What is the relationship between CSR and profit considerations?
How do ethical considerations affect business management decisions and
behaviour?
of the top five features of CSR and an explanation of how CSR provides a business with competitive advantage.
 Discuss different local businesses. In small groups describe the responsibilities these businesses have toward the people and
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Identified underpinning practices
Communication strategies
Students work in partnerships, groups and teams to:
 support and contribute to achieve outcomes
 actively listen to others
 work effectively with others, share ideas and encourage participation
 speak persuasively to express views
 research the ideas and views of others
 accept responsibility and experience different roles within a group.
Management strategies
Students work individually or in groups to:
 determine task allocation and resource requirements
 develop and manage timeframes and plans
 identify and test alternative strategies
 practise making decisions by considering the effect of management strategies
(social, environmental, political and human) on stakeholders.
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communities in which they operate. Analyse whether small local shops have different responsibilities than large international
corporations. Interpret and explain the similarities and differences through a comparative table.
Analyse and debate the following ‘CSR is a way for companies to benefit themselves while also benefiting society’.
In small groups evaluate a selected case study (e.g. McDonald's Social Responsibility Report:
(www.mcdonalds.com/us/en/our_story/Corporate_Info.html), Environmental and Social Review published by BP
(www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/downloads/E/Environmental_and_social_report_2002.pdf)).
Collate the information into a suitable format (written, spoken or multimodal) which can be shared with the class. The presentation
should:
 explain how the business qualifies as a socially responsible business
 describe the business’ socially responsible program
 explain how the business markets their socially responsible work
 describe which stakeholders are benefitting from the business’ socially responsible work
 analyse the impact of the business’ socially responsible work, i.e. is the business more successful?
 evaluate how the business could develop or expand its work
 recommend other businesses that would benefit from adopting a similar program and justify how they would benefit.
Read the following article: www.theage.com.au/business/gunns-failure-a-story-of-corporate-greed-and-hubris-say-mills-critics20120925-26jhv.html. Interpret the article to identify and explain the key issues. Select and organise the information into a suitable
format to be shared.
Invite a guest speaker from a local business, with a socially responsible program, to respond to ‘The only social responsibility of
a business is to increase its profits’ or ‘Businesses are not bound by the same responsibilities as people. The business world
operates within a different set of rules.’
Select a local business to case study. Conduct a survey of the local business that focuses on its use of socially responsible
policies and programs to provide it with a competitive advantage. In pairs, interpret the data to identify and explain any issues.
Analyse and present the data to the class. The survey should examine questions such as:
 What are the company’s business objectives?
 How did the company get involved in the socially conscious program?
 What is the focus of the social responsibility (environmental, local, social, etc.)?
 How does it relate to the overall business?
 What is the main motivator for their social responsibility?
 What is the long-term plan as a socially responsible business?
 Does it seem like the company is fully committed to the corporate social responsibility program?
 Is there evidence of success or results from the socially responsible program?
 How can consumers become more involved?
 What are the next steps to elevate the level of social responsibility?
Assessment overview
Assessment technique and conditions
Possible assessment task/idea
KU
AA
EC
Bringing a local focus to corporate social
responsibility, students will create a proposal to
encourage a local business to become socially
responsible.
Corporate social responsibility feasibility study
Multimodal
5-7 minutes
Individual
Students create a proposal for a local business suggesting how it could become more socially responsible.
Students evaluate existing business policies and formulate and justify a socially responsible proposal for the
business. In preparing to develop their proposal, students will have to:
 explain how a socially responsible policy will benefit the business
 create a questionnaire to interview the business’ management or marketing department
 conduct an interview
 select and organise data and information from other sources
 interpret the data and information to identify any issues for the business
 analyse the issues.
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Business Management 2013
Sample unit of work: Corporate social responsibility
Queensland Curriculum & Assessment Authority
February 2015
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