Yr 11 Business & Enterprise
Topic: Marketing
FORMATIVE IN CLASS TASK
Instructions
 Select combinations of tasks you would like to complete. To push your learning further you should try tasks that are in the Complex
Content and higher order thinking quadrant
Presentation
 Clearly indicate which task you have completed at the top of each page
 Presentation should be typed where possible
Make sure that you ask U. Evan for feedback on your tasks to extend your learning further
This task will be completed in class, however you should look at doing at least a few of the tasks at home.
Yr 11 Business & Enterprise
Topic: Marketing
Simple Content
Complex content
Remembering
Comprehension
Define the elements of
the marketing mix
Explain why it is
important for
businesses to monitor
their marketing plan
Apply the marketing
mix to a hypothetical
product on
www.kickstarter.com
Identify the 4 P’s that
the Iconic use in their
marketing
What do you find
puzzling
Demonstrate how the Using a price/quality
market of Smiths Chips matrix, analyse the
has been segmented
market of potato chips
Define what is meant
by market research
Outline the process of
analyzing,
implementing,
monitoring and
controlling in your
own words (1/2 page)
Outline the process of
segmenting a market
Do you know of a
similar marketing
campaign to the
Adelaide Crows?
Analyse the market of
the Adelaide Crows
and Port Adelaide
using market
segmentation
Do you know of a
situation where a
strategy of market
penetration would not
work?
Define the phrase
target market
Explain the
importance of
branding for a
businesses marketing
What proof is there
that marketing plans
are an effective way of
positioning yourself in
a market?
Describe how a
business might
position themselves
for a competitive
advantage
Define market
segmentation
Application
Analysis
Analyse the marketing
mix of the Adelaide
Crows or Port Power
Evaluation
Creative/problem
solving/synthesis
Evaluate the price
skimming strategy
used by apple when
the iphone first came
out
Evaluate the
effectiveness of a
market penetration
strategy for Aldi
Evaluate the
importance of a good
marketing campaign
Create a poem about
the marketing mix
Analyse how the
People, Process and
Physical Evidence
elements are seen in
the Eastbrook farm
Substantiate why ‘The
iconic’ has a
competitive advantage
in the online retailer
market
List the pro’s and con’s
of an integrated
marketing campaign
Analyse the reasons
for the failure of the
isnack 2.0 marketing
campaign by Kraft
Criticise the marketing
campaign of QANTAS
for its 70th anniversary
of the flying kangaroo
Demonstrate how you
would write a simple
survey to analyse a
market
Analyse the factors for
success in the
marketing for antismoking
Evaluate the
effectiveness of the
isnack 2.0 monitoring
program by Kraft
The isnack 2.0
marketing campaign
failed. Create a new
campaign to solve the
problems in damaging
the vegemite brand
Redevelop the
packaging of the Coke
buddy (600ml) to
meet a new
demographic of
consumer
Design a pamphlet for
new business owners
on how to develop a
marketing campaign.
Design a marketing
campaign for a
hypothetical product
Using synectics,
develop an
advertisement for one
item from U. Evan’s
top draw