“Such as” Seasoning :
A Technique for achieving ‘context’
in GCSE Business Studies written
answers
SUCH AS
What is context?
“Describe one advantage of using primary market research for a
business such as Top Shop”
If you showed your answer,
but not the question, to a
stranger could they guess
what business type you are
writing about? (Just writing
in the company name in the
answer doesn’t count!)
Yes? You’ve got context
No? You have work to do
Is there context?
“One advantage of doing primary research is
that it will be recent and up to date. This means
you will know what people want at the moment
and you can produce products that they will
want. Therefore you will get more sales and
profit”
Is there context?
“One advantage of primary research is that the
results are up to date. Therefore, the business
will be able to keep up to date with changes
such as new fashions and styles. As a result they
will achieve more sales because they will have
the latest products more quickly than rivals such
as River Island”
Let’s unpick this answer:
“One advantage of primary research is that the
results are up to date. Therefore, the business
will be able to keep up to date with changes
such as
as new fashions and styles. As a result they
such
will achieve more sales because they will be able
to stock the latest products more quickly than
such as
as River Island
rivals such
Island. ”
For exam success, sprinkle your answers with a
little “such as” seasoning
1. Fill your pot with “such as” examples
Business
concept
Top Shop
Competitor
River Island
Variable
costs
Stocks of
clothes
Fixed costs
Employees or
store rent
Productivity
Clothes sales
per
employee
Customer
service
Advice on
style
Research &
New fashions
Development or fabrics
Good quality
Hard wearing
garments
Tesco
Apple
Easyjet
McDonalds
SUCH
AS
Cadbury’s
Now try some of these questions, stating your point,
developing consequences with two connectives and
using a sprinkle of ‘such as’ seasoning to add context:
Explain one drawback to
a firm such as X of
reducing costs to improve
profit
Describe one benefit of a
firm such as X providing
good levels of customer
service
Explain one reason why a
business such as X would
want to ensure it had
motivated employees
Choose a question & then replace ‘X’ with a business from your
sheet of ‘such as’ examples. Keep your choice of business secret &
write your answer in 5 minutes or less. Swap with your partner &
check each others answer using the check list.
Explain one method X
may use to reduce their
break-even point
Describe one advantage
of effective
communication in a
business such as X
Outline one disadvantage
to a business such as X of
using secondary market
research.
1. Fill your pot with “such as” examples
Business
concept
Clothing
retailer
Competitor
River Island
Variable costs
Stocks of
clothes
Fixed costs
Shop Assistants
or store rent
Franchise
equipment
Fitted store
e.g. racks and
changing rms
Good customer
service
Advice on
style
Employees
Shop
Assistants
Add value
Celebrity
endorsement
Garage/
Mechanic
Fast food
Restaurant
Hotel
Driving
instructor
SUCH
AS
Hair Salon
Now try some of these questions, stating your point,
developing consequences with two connectives and
using a sprinkle of ‘such as’ seasoning to add context:
Explain one difficulty for
a business in the X
industry in accurately
estimating it’s costs
Describe one benefit to
an entrepreneur of using
a franchise of an X
company
Explain one reason why a
business in the X industry
would want to provide
good employee training
Choose a question & then replace ‘X’ with a business from your
sheet of ‘such as’ examples. Keep your choice of business secret &
write your answer in 5 minutes or less. Swap with your partner &
check each others answer using the check list.
Explain one method a
business in X industry
may attempt to add
value.
Describe one advantage
of providing good
customer service in a
business in the X
industry.
Outline one disadvantage
to a business in the X
sector of using secondary
market research.
One difficulty/reason/method/benefit/ drawback (delete
as applicable) is..
One difficulty/reason/method/benefit/ drawback (delete
as applicable) is..
This will mean that…
This will mean that…
As a result…
As a result…
Peer/Self Assessment
Y/N
Peer/Self Assessment
•
Have focused on one point only
•
Have focused on one point only
•
Have developed it using 2 ‘connectives’ to
describe two knock on consequences
•
Have developed it using 2 ‘connectives’ to
describe two knock on consequences
•
Have used ‘such as seasoning’ or a similar
technique so the reader can tell from more
than just the company name what type of
business the answer is about
•
Have used ‘such as seasoning’ or a similar
technique so the reader can tell from more
than just the company name what type of
business the answer is about
(3 x Y = 3/3)
Y/N
(3 x Y = 3/3)
Write your answer here:
Peer/Self Assessment
Write your answer here:
Y/N
Peer/Self Assessment
•
Have focused on one point only
•
Have focused on one point only
•
Have developed it using 2 ‘connectives’ to
describe two knock on consequences
•
Have developed it using 2 ‘connectives’ to
describe two knock on consequences
•
Have used ‘such as seasoning’ or a similar
technique so the reader can tell from more
than just the company name what type of
business the answer is about
•
Have used ‘such as seasoning’ or a similar
technique so the reader can tell from more
than just the company name what type of
business the answer is about
(3 x Y = 3/3)
Y/N
(3 x Y = 3/3)