THE CONNECTED EFFECT CHANGING AN ENTIRE INDUSTRY SCOTT L BROWN SVP, TECHNOLOGY & STRATEGIC RELATIONS IS YOUR SMARTPHONE MORE IMPORTANT THAN YOUR WALLET? How many have your phone on … Copyright ©2012 The Nielsen Company. Confidential and proprietary. …THEN HERE ARE ALL THE THINGS YOU CAN DO CONSUMER IMAGE IS ILLUSTRATIVE EXAMPLE ONLY 3 Copyright ©2012 The Nielsen Company. Confidential and proprietary. THE INTERNET AND THE CLOUD No acceptable consumer device today comes without always on connectivity 4 Copyright ©2012 The Nielsen Company. Confidential and proprietary. INDUSTRY TRANSFORMERS 1946, ENIAC (the world’s first computer) could perform 385 multiplications per sec versus the iPhone 4 perform at 2,000,000,000 instructions per sec 5 Copyright ©2012 The Nielsen Company. Confidential and proprietary. CONNECTED DEVICES are outpacing the global population 7BN IN 2013 IF THIS TREND CONTINUES... SOURCE: GSMA, FEBRUARY 2012 6 Copyright ©2012 The Nielsen Company. Confidential and proprietary. CONNECTED DEVICES are outpacing the global population 50 SOURCE: ORACLE/CISCO BN BY 2020 7 Distribution of Adult Time Spent/Platform by Hour in the U.S. % of total time by day part Copyright ©2012 The Nielsen Company. Confidential and proprietary. MOBILE IS THE “CONSTANT COMPANION” 51% of online usage occurs during the 53% of TV usage occurs working hours of 9am to 5pm during prime time Mobile usage is relatively flat during throughout waking hours Source: Nielsen People Meter, Nielsen Netview, Nielsen Mobile Mediaview, July 2012 8 Copyright ©2012 The Nielsen Company. Confidential and proprietary. GROWTH AND TRANSITION TO MOBILE IS REAL 9 NIELSEN MEASUREMENT – EVOLVING Becoming a Text Book Use Case Is Not Our Goal Copyright ©2012 The Nielsen Company. Confidential and proprietary. Miami Chicago Peoria Reno Statistical and projectable Opt-in Panels 10 The New Model For Measurement Impressions Ratings Volume and Breath of Internet Exposure & Statistical and projectable Opt-in Panels GRP’s, Reach & Frequency Census Measurement for Digital Platforms COMPARABLE RATING TV Originated Content TV Ratings ONE CLIENT-SIDE IMPLEMENTATION ONE ENCODING PROCESS BIG DATA ENABLED MEASUREMENT GOLD STANDARD PROCESS Cross Platform Native Digital Content Digital Ratings Digital Measurement Changes • • Changed definition of TV Household so that broadband is now a measurable source X-Platform from NPR and OCR • Digital Program Ratings to launch in September for online program impressions TV ads with Nielsen Audio Watermark NPM panel Introduced OCR online video ad impressions via tags and received MRC accreditation – Facebook aggregate demos – Experian consumer classification data • Digital ads with Nielsen tag Online Ratings Tablets and Mobile • New mobile SDK that applies identifiers/metadata to content • ID3 tag and watermarks • Players to be enabled with Nielsen Embedded Nielsen SDK app that captures metadata for crediting • Census based approach • Reporting commences Sept 2014 CES 2014 LAS VEGAS Topics Advanced Display Technology • • 4K (Ultra HD) OLED Getting Connected • • • • • • Cloud Service, NFC, Bluetooth Smart, MEMS Wearable Technology and Virtual Reality Dolby game changer TV control and new interfaces Connected homes and home automation Mobile everything Beyond TV Advances and the Industrial Internet • • 4th Screen and Health Internet of Things 4K – The Likely Theme of 2014 CES 105 inch 21 x 9 Curved Screens from LG and Samsung 3840 x 2160 pixels and top line sets are 5120 x 2160 DISPLAY INNOVATION – 4K Display Technology Developments 4k or Ultra HD • 4 times the resolution of 1080P • WiFi motionand-voice-control Web browser, app and 3D • Cloud supported Consumer Acceptance • Price point at $5k • Very little 4K content available • Bandwidth intense Manufacturers • • • • • • LG Samsung Sony Hisense Sharp Toshiba DISPLAY INNOVATION - OLED Display Technology Developments Organic Light Emitting Diode (OLED) • Deep blacks, rich color 0.16” thick, fast response rate • WiFi, motionand-voice-control Web browser and apps • Cloud supported Consumer Acceptance • OLED is 1080P and content ready • Expensive Manufacturers • • • • LG Samsung Sony Hisense DISPLAY INNOVATION – OLED & 4K Display Technology Developments OLED & 4K • 4 times 1080P or 2160P, vivid colors • Optimal picture res available • WiFi “connected”, motion-andvoice-Web • Cloud supported Consumer Acceptance • Price – No price point • Very little 4K content available and it requires a great deal of bandwidth for transport Manufacturers • Sony • Panasonic DISPLAY INNOVATION – Connected HDTV Display Technology Developments Consumer Acceptance LCD, LED & Plasma 1. 1080P display resolution 2. Best bargain 3. Add on kits WiFi kits 4. Some cloud support and 3D 5. Plasma dying out (again) • Online and brick and mortar sales have been solid • Chinese lower priced products entering the market and eroding several points of margin Manufacturers • All Dolby HDR Technology Concentrating on Contrast Ratio and Color Dolby new HDR technology (high dynamic range video improvement) … may improve video as much as 4K and OLED Should be on display at LG booth Display Technology Market Realities • Goodbye Panasonic – exiting the Plasma business while offering the three highest ranked TV sets in terms of performance. The “enemy of the best …” • Sony a pioneer in display technology and 4K but struggling with a 40% reduction in 2013 revenues • Sharp – the leader in ultra large LED … may be sold off or acquired by a fellow OEM The flat panel business as a whole was flat in 2013 per the CEA and is typically a 2-3% margin business based on volume • • Samsung and LG are the leaders today. Tomorrow will be …. Connectivity • Bluetooth – resurrected and now highly energy efficient for transport • NFC – easy simple data transfer technology • MEMS – miniature sensors - revolutionary microelectromechanical systems • HDMI 2.0 – don’t buy 4K without it Wearable Technology • Apple iWatch started much of the hype • Watch will mate with your smartphone • Health business enabled by Bluetooh Smart and Nike Fuelbands and Fitbit have become household names Technology Everywhere Wearable HD Camera Keychain HD Camera Control Over TV • TTV Gesture/Voice/Retinal Control Or Use a Smartphone or Tablet TV with Camera and Facial Recognition Consumer Interfaces Expand Google Glass • Virtual display of content • Internet-connected glasses and digital information is displayed in front of your eyes Vuzix Smart Glasses M100 • Connects users to the cloud with color display, GPS, and camera • Google Android O/S • Linked to smartphone Human Interface Growth Via The Smartphone Virtual Reality Becomes Real • Virtual Reality - Occulous Rift and full 3D user effect • Singular experience but a gamers paradise Tablets – Personal Screens • Low cost tablet producers are flooding the market and driving prices down • Digital content sales and rental becoming more relevant than the hardware • Likely to become a loss leader for the sake of digital sales and apps Tablet & Desktop Convertible • Increasingly consumers want to have a choice with O/S and seek a value add with multi-use devices • Dual boot O/S – Android and Windows • Convertible – desktop to laptop • Some with detachable keyboard and touch display as a tablet • PC’s continue under pressure with growth only in the business sector Flexible Phone Display • Youm - bendable OLED screen uses thin plastic instead of glass • Curved displays will be a hot item in 2014 Phablet (phone and tablet) Phone/Tablet Functions Co-joined Huawei Ascent Mate • 6.1 inch • Pixel density of 361ppi • 1.8 GHz quad-core processor • 4000mAh battery • 9.6mm thick body Samsung Galaxy Playpad Handles phones 4 to 6.3 inches with Jellybean O/S and up Ultra Books In, Netbooks Out The device type that Intel and Microsoft hope to see re-establish the PC market. Lightweight, touch enabled and a powerhouse Connected Home Reality Home Automation - Wifi Bridge & Bulbs • Home automation with remote control lights and locks • DIY security systems • Controlling WiFi lights and effects via your smartphone or tablet Self Driving Cars and the 4th Screen • A tangible safety improvement that will save lives – collision avoidance • Cars loaded with terrain guidance and radar systems that do work • Ford C-MAX Solar Energi Concept Auto and Entertainment • CEA forecasts anticipate that sales of factory-installed vehicle technologies will grow by about 20 percent in 2014 to reach $11 billion • The 2014 CES show, auto accounts for 10% of the floor display • Google becoming a major player, Gracenote, many more • The smartphone and vehicle mirroring will be key CES 2014 – Measuring Mobile Is A Must Machine Intelligence & Big Data Wearable Computing Virtual Reality Hi-Quality Mobile & Home Display Technology Predictive Modelling Robotics Hybrid and Convertible Devices So In Closing Which Picture Can You Relate To? The Good Old Days The 80’s Dreamer The Charming Rogue Thanks for the Applause!