NIELSEN’S AUSTRALIAN CONNECTED CONSUMERS REPORT:
KEEPING PACE WITH DIGITAL CONSUMERS FOR MORE THAN A DECADE
Source: Nielsen’s Australian Connected Consumers Report
THEN
2003
P
TO
NL INE GR
OW
ONLINE
73%
.5
TIM
X3
ES
EN
S
MORE AUSSIES ONLINE
& MUCH MORE TIME
NOW
2013
10 years later…
6.7hrs
PER WEEK
23.3hrs
82%
PER WEEK
AUSTRALIANS 16+
ONLINE
L D OWN
SH I P
H OU
80%
HO
ER
SE
AUSTRALIANS 16+
ONLINE
72%
TABLET
H OU
33%
L D OWN
PDA
S
PER
INTERNET ENABLED
GAMES CONSOLE
E
60%
HIP
WAP MOBILE
L O WN
RS
O
NA
SMART PHONE
0% ARE ACTIVE USERS
OF FACEBOOK
(LAUNCHED IN 2004)
ARE DUAL-SCREENERS: CONSUMING
TV+INTERNET SIMULTANEOUSLY
ACTIVE USERS
60% ARE
OF FACEBOOK
More than 7 in 10 actively
use social media
Fewer than 1 in 10 made regular
use of online chat rooms
EX
I TU R E S HA
RE
S
X8
ON L I NE AD
ND
OW
3%
PE
OTHER
MEDIA
GR
MORE MONEY TO
ONLINE ADVERTISING
ONLINE
$236m
HAVE 4+ CONNECTED
38% DEVICES
IN THE HOME
74%
MOBILE PHONE
OTHER
MEDIA
33%
43%
LAPTOP
21%
SOCIAL BRINGS
MORE PLATFORMS
INTERNET
ENABLED TV
77%
SH I P
11%
HO
ER
MORE CONNECTED
MORE FRAGMENTED
SE
DESKTOP
31%
Source: PWC / IAB Australia
Online Advertising Expenditure
Report August 2013
2003= full year,
2013= FY 2012-2013
27%
ONLINE
$1,883m