Course Syllabus
Course Prefix / Number: HFT2000
Course Title: Introduction to Hospitality, Recreation, and Resort Management
Course Credit Hours: 3 credits
Instructor Name and Contact Information: Xuan Tran, Ph.D., M.B.A., C.H.A.; Email: xtran@uwf.edu;
Phone: 850-474-2599
Prerequisites or Co-Requisites: None
Course Description
This course is delivered completely online (except that those who want to take a certification test from
American Hotel Lodging Association must be in Room 209, Building 72, Main Campus UWF at 8:30am
August 2, 2013. If you do not want this certification, you can take the final exam online). You must have
consistent access to the Internet. This course is for those who are interested in understanding operational
management of hotels, restaurants, transportation, and other businesses related to hospitality and tourism
industry. The purpose of this course is to provide students with basic information about how to best serve
people in lodging, dining, transporting, meeting, and recreating in leisure times. Students will learn best
practices that have proven successful in hospitality industry.
Course Goals
. To prepare students to understand general concepts of hospitality including service in tourism industry
and career opportunities.
. To explain to students basic managment and operations in restaurants, hotels, clubs, meetings, cruises, and
casinos.
. To describe theories of management, human resource, marketing, management companies, franchises, and
ethics in hospitality industry.
Program Goals
The MacQueen Hospitality program of the University of West Florida is accreditted by the Accreditation
Commission for Programs in Hospitality Administration by the Council on Hotel, Restaurant, Institutional
Education (CHRIE) and supported by the Innisfree hotels led by the President and CEO Julian McQueen.
The Online Introduction to Hospitality course (HFT2000) is one of the basic courses of this program with 3
credits fitting into the MacQueen Hospitality Program.
Topics
There are three topics for the course goals. The first topic spans 1.5 weeks of instruction. The second topic
spans 2.5 weeks of instruction. The third topic spans 2.5 weeks of instruction.
o
o
o
Topic 1: Hospitality in general including service and career in hospitality and tourism.
Topic 2: Operational Hospitality including hotels, restaurants, clubs, meetings, cruises, and
casinos.
Topic 3: Professional Hospitality including management, marketing, human resource, ownership,
franchising, and ethics.
Student Learning Outcomes (SLOs)
Upon completion of this course, you will be able to:
(1) Define "service" and distinguish service from tangible products
(2) Summarize reasons people travel and describe types of travel research
(3) Summarize advantages and disadvantages of a career in hospitality.
(4) Describe the size of the restaurant industry and list restaurant segments.
(5) Summarize the importance of menu design and menu pricing.
(6) Explain various ways hotels can be owned and operated.
(7) Distinguish a hotel's revenue centers from its cost centers.
(8) Compare equity clubs with corporate or developer clubs.
(9) List and describe types of meetings typically held in lodging facilities.
(10) Explain how a cruise ship is organized and describe its development.
(11). Summarize the history of gaming and describe casino hotels.
(12). Describe the basic tasks of hospitality managers and trace the development of management theories.
(13) Summarize current labor trends affecting the hospitality industry.
(14) Distinguish marketing from selling and explain a marketing plan.
(15) Explain hotel management companies and a typical hotel management contract.
(16) Describe types of franchises and explain how franchising works.
(17) Give examples of morality, deontology, utilitarianism, and ethical relativism.
Texts / Materials
Required texts:
Hospitality Today: An Introduction (7th ed.) by R. Angelo and A. Vladimir. Educational Institute American Hotel & Lodging Association. ISBN: 978-0-86612-274-8
Recommended MATERIALs:
In order to understand more best practices of the above 17 SLOs in hospitality reality, visit the following 17
Internet sites, respectively:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
http://disneyparks.disney.go.com/
http://www.ttra.com/
http://ahla.com
http://www.restaurant.org/Home
http://www.savvydinner.com/
http://www.strglobal.com/
http://pkfc.com
http://cmaa.com
http://adme.org/
http://www.ncl.com/
http://ww2.wynlasvegas.com
http://www.ritzcarlton.com
http://hcareers.com
http://bcg.com
http://innisfree.com/
http://franchise.org/
http://business-ethics.org/
Course Schedule
Week 1 (June 26–29)
Introduction - Service Makes the Difference. Quiz 1
The Travel and Tourism Industry. Quiz 2
Week 2 (July 1–5)
Exploring Hospitality Careers. Quiz 3
Understanding the Restaurant Industry. Quiz 4
Restaurant Organization and Management. Quiz 5
Week 3 (July 8-12)
Understanding the World of Hotels. Quiz 6
Hotel Organization and Management. Quiz 7
Club Management. Quiz 8
Progress Test 1 (Chapter 1, 2, 3, 4, 5, 6, 7, & 8)
Week 4 (July 15-19)
An Introduction to the Meetings Industry. Quiz 9
Floating Resorts: Cruise Line Business. Quiz 10
Gaming and Casino Hotels. Quiz 11.
Managing Hospitality Enterprises. Quiz 12.
Week 5 (July 22-26)
Managing Human Resources. Quiz 13.
Marketing Hospitality. Quiz 14.
Management Companies Manage Hotels. Quiz 15.
Franchising Is Big Business. Quiz 16.
Week 6 (July 29 – August 2)
Ethics in Hospitality Management. Quiz 17.
Progress Test 2 (9, 10, 11, 12, 13, 14, 15, 16, & 17)
Final Exam Online: Available 8:30am-11:59pm on August 2, 2013
Students who are interested in earning the AHLA certificate must take the exam in class using AHLA scantron at
Building 72, Room 209 on Friday August 2, 8:30am – 11:00pm
Grading / Evaluation
There will be one final and two midterm exams to measure your overall knowledge about this course. In
addition, your understanding concepts in each chapter will be measured through a repeated multiple-choice
quiz and your ability to compare the concepts with their best practices in the Internet through discussing
with your classmates online. You can make up missed quizzes or exams and request to take an exam early.
1.
Final Examination (190 points)
The final exam consists of multiple-choice questions. All exam questions are taken directly from the text.
The final exam will account for 19% of the final grade.
2.
Progress Tests (2 tests - 150 points each)
There will be 2 progress tests given during the course of the semester. The progress tests will account for
30% of the final grade.
3.
E-Learning Quizzes (17 quizzes - 20 points each)
There will be 17 short quizzes (each consisting of 10 randomly selected multiple-choice items) covering 17
chapters. Each of these quizzes will be worth 20 points and will be made available to you in E-Learning for
limited time periods throughout the semester. You have 2 opportunities to take the timed quiz (quiz time
limit: approximately 30 minutes). Your highest score will be the one recorded for the test. The Quizzes will
account for 34% of the final grade.
4.
Discussion (170 discussions – 10 points each discussion)
You will be required to answer one question for each chapter discussion (5 points / chapter) and write a
commentary for two other classmates’ answers (5 points / chapter). This interaction will account for 17% of
the final grade.
Points Summary
Final Examination
190 points (19%)
Progress Tests (2)
300 points (30%)
E-Learning Quizzes (17)
340 points (34%)
Discussion (17)
170 points (17%)
----------------------------1,000 points (100%)
Letter grades will be assigned as follows:
93% or better
90% to 92%
87% to 89%
83% to 86%
80% to 82%
A
AB+
B
B-
77% to 79%
73% to 76%
70% to 72%
60% to 69%
50% or less
C+
C
CD
F
Minimum Technical Skills and Special Technology
Utilized by Students
This course is totally online. All instructional content and interaction takes place over the WWW. In
addition to baseline word processing skills and sending/receiving email with attachments, students will be
expected to search the internet and upload / download files. In addition, students may need one or more of
the following plug-ins:

Adobe Acrobat Reader: http://www.adobe.com/products/acrobat/readstep2.html






PowerPoint Viewer: http://www.microsoft.com/downloads/details.aspx?FamilyID=048DC84014E1-467D-8DCA-19D2A8FD7485&displaylang=en
Windows Media Player: http://windows.microsoft.com/en-US/windows/download-windowsmedia-player
QuickTime Player: http://www.apple.com/quicktime/download/
Real Player: http://www.real.com/realplayer/search
Adobe Flash Player: http://get.adobe.com/flashplayer/
Configure your computer for Online Room (Elluminate Live!)
sessions: http://support.blackboardcollaborate.com/ics/support/default.asp?deptID=8336&task=kn
owledge&questionID=1279
Expectations for Academic Conduct / Plagiarism Policy
Academic Conduct Policy: (Web Site) | (PDF Format) |
UWF Library Online Tutorial: Plagiarism |
Assistance for Students with Disabilities
The University of West Florida supports an inclusive learning environment for all students. If there are
aspects of the instruction or design of this course that hinder your full participation, such as time-limited
exams, inaccessible web content, or the use of non-captioned videos and podcasts, reasonable
accommodations can be arranged. Prior to receiving accommodations, you must register with the Student
Disability Resource Center (SDRC) at http://uwf.edu/sdrc/internal/. Appropriate academic accommodations
will be determined based on the documented needs of the individual. For information regarding the
registration process, e-mail sdrc@uwf.edu or call 850.474.2387.
Accessibility Resources


Follow this link for information on accessibility features in eLearning.
Follow this link for information on accessibility features in UWF's Learning Management System
(LMS), Desire2Learn.
Weather Emergency Information
In the case of severe weather or other emergency, the campus might be closed and classes cancelled.
Official closures and delays are announced on the UWF website and broadcast on WUWF-FM.


WUWF-FM (88.1MHz) is the official information source for the university. Any pertinent
information regarding closings, cancellations, and the re-opening of campus will be broadcast.
In the event that hurricane preparation procedures are initiated, the UWF Home Web Page and
Argus will both provide current information regarding hurricane preparation procedures, the status
of classes and the closing of the university.
Emergency plans for the University of West Florida related to weather or other emergencies are available
on the following UWF web pages:


Information about hurricane preparedness plans is available on the UWF web site:
http://uwfemergency.org/hurricaneprep.cfm
Information about other emergency procedures is available on the UWF web site:
http://uwfemergency.org/