Marketing and Promotions Manager

Re: Marketing and Promotions Manager –
Fundraising - Job Ref 7066
Thank you for your interest in the above position. I am pleased
that you are interested in working for RNIB, which achieves
such a tremendous amount for blind and partially sighted
Our application pack consists of:
 an application form
 a job description and person specification
 our values and behaviours
 an equal opportunities monitoring form
This pack can also be made available to you in large print,
Grade 1 or Grade 2 braille, or on disk or tape. Please feel free
to ask us if you would prefer to receive it in one of these
alternative formats.
If you have a disability and would like assistance in filling in the
form then please contact me at least three days before the
closing date for the role and we shall be glad to help you.
We only accept CVs from applicants whose disability makes it
difficult to complete an application form. All applicants however
need to address the specific information we have asked for in
the job advert.
Please read the guidance notes on the careers page of our
website before filling in the application form as you may find
this helpful when completing the form.
The closing date for completed applications is 2pm on
Friday 16 January 2015.
Interviews will be held: TBC
If you are able to, please complete and return your application
form and the equal opportunities monitoring form by email to .
However we will accept braille, audio, disk, typed and
handwritten applications sent to HR Administrator, RNIB,
Human Resources, 105 Judd Street, London WC1H 9NE.
We want to ensure that as much of our resources as possible
go towards supporting people with sight loss and therefore we
do not normally contact unsuccessful applicants individually. If
you have not heard from us within three weeks of the closing
date, please assume that your application has been
unsuccessful on this occasion. However, we would encourage
you to apply for other suitable roles.
Once again, thank you for your interest in this vacancy and for
working for the Royal National Institute of Blind People.
Sarah Janes
Assistant HR Business Partner (Resourcing)
0207 391 2090
RNIB Job description
Job title: Marketing and Promotions Manager – Fundraising
Job level cluster: Management, Professional, Specialist
Job level: M2
Group: Fundraising
Section: Community Partnerships
Unit: Fundraising Operations and Supporter Care
Location: Judd Street, London, WC1H 9NE
Reports to: Hear of Community Partnerships/ Head of
Fundraising Operations and Supporter Care.
Purpose of job
To lead the planning, development, and delivery of a high
quality Marketing and Promotions Service that meets the needs
of the RNIB Fundraising Group.
Service provided across fundraising particularly Community,
Lottery Statutory & European, Major Donors, Corporate,Events,
READ and Trusts.
Financial responsibility:
Budget management of approximately £200,000.
Decision making responsibility:
Makes decisions affecting team service requiring analysis of
many sources of information and uses own specialist
judgement to interpret varied facts, procedures and or policy.
Refers to line manager for strategic decisions.
Main accountabilities:
1. Lead the development, delivery and evaluation of
marketing and promotional plans and activities.
2. Create a culture of customer focus and high performance.
3. Keep abreast of market conditions and developments in
relevant business sectors, identifying potential opportunities
and sharing information and recommendations with line
4. Identify areas for customer insight development and
research in conjunction with Corporate colleagues.
5. Work with Digital team to lead fundraising’s online
presence, including websites, Search Engine Optimisation
and social media.
6. Work with Corporate Marketing team to ensure consistency
of messaging and branding and to maximise opportunities
for economies of scale where appropriate.
7. Liaise with the corporate Communications team over local
and national media exposure and dealing with media
events and enquiries.
8. Work collaboratively with other parts of RNIB in promoting
fundraising and services.
9. Manage and report marketing spend.
10. Develop and report on key performance indicators to
ensure that marketing activities are delivering against
specific business targets.
11. Lead and support projects as required by the Head of
12. Utilise all information available to seek out new markets
and to identify opportunities for service
development/diversification in response to the changing
needs of the marketplace and customers.
13. In conjunction with Community Fundraising Develop an
annual Marketing and Promotional plan for Community
Fundraising products and events, ensuring deadlines are
14. Build and sustain strong working relationships and ensure
effective communication is maintained with the Heads of
Department, Unit Heads and Corporate teams.
15. Develop an effective strategy for communication that
supports the delivery of consistent/coherent messages in
relation to fundraising.
16. Communicate and negotiate effectively with customers and
stakeholders, adapting the style to suit the audience.
17. Representation at internal or external meetings.
18. Undertake any other duties commensurate with the post.
19. Adhere to all RNIB policies and procedures.
Person specification
All criteria are essential unless otherwise stated
1. Specialist knowledge, skills and experience
1.1 A recognised marketing qualification e.g. a degree or
equivalent qualification with a specialism in marketing,
Chartered Institute of Marketing (CIM) Diploma or
equivalent experience.
1.2 Experience of planning, implementing and evaluating a
Marketing & Promotions service in a large and complex
organisation to deliver excellence for customers.
1.3 Experience of developing effective systems for monitoring
and measuring business performance.
1.4 Experience of setting, managing and monitoring budgets.
1.5 Experience of influencing, convincing and negotiating with
others to achieve success.
2. People management skills/ team working skills
2.1 Ability to build effective relationships with key stakeholders
both internal and external.
2.2 Experience of recruiting and performance managing staff
and implementing and monitoring corporate people
3. Planning and organisational skills
3.1 Ability to prioritise and schedule events, activities and
resources to deliver a high level Marketing & Promotions
service across a number of locations.
4. Problem-solving and creative skills
4.1 Experience of using professional judgement and
interpreting facts, policy and strategy to make
4.2 Ability to generate and deliver new and imaginative
approaches that demonstrate openness to challenging
convention and assumption.
5. Communication skills
5.1 Ability to communicate in a clear and succinct manner
both verbally and in writing, adapting style to suit the
audience; and to present opinions with conviction and
assertion using rationale to support views.
5.2 Strong persasive and negotiation skills with internal and
external customers.
5.3 Ability to represent self or fundraisng at internal and
external meetings.
6. Special conditions
6.1 Must be prepared to travel and attend meetings and
training as required which will involve occasional overnight
Deliver results
 Motivates and develops others to continually exceed
standards and expectations.
Engage Customers
 Makes systems and processes more customer-friendly, and
acts as key “go to” person for customer knowledge for the
service area.
Engage others
 Coaches and mentors others in the development of
supportive and trusting relationships with colleagues,
customers and others which develop and enhance the
service and organisation’s profile and reputation.
Set Direction
 Demonstrates awareness of commercial and financial
 Drives and enables creativity, innovation, improvement and
new activities for team and service which contribute to
sustaining organisational success.
 Manages change effectively, recognising and addressing the
impact of change on people and services.
Lead and inspire
 Creates and leads high performing teams, recognise the
importance of leadership in own role and take steps to
improve ability to lead and motivate others.
 Displays resilience and takes a rational approach.
Personal impact
 Gains support for position and achieves win/win situations
through negotiation and compromise, demonstrating
confidence, passion and authority.