Re: Marketing and Promotions Manager – Fundraising - Job Ref 7066 Thank you for your interest in the above position. I am pleased that you are interested in working for RNIB, which achieves such a tremendous amount for blind and partially sighted people. Our application pack consists of: an application form a job description and person specification our values and behaviours an equal opportunities monitoring form This pack can also be made available to you in large print, Grade 1 or Grade 2 braille, or on disk or tape. Please feel free to ask us if you would prefer to receive it in one of these alternative formats. If you have a disability and would like assistance in filling in the form then please contact me at least three days before the closing date for the role and we shall be glad to help you. We only accept CVs from applicants whose disability makes it difficult to complete an application form. All applicants however need to address the specific information we have asked for in the job advert. Please read the guidance notes on the careers page of our website before filling in the application form as you may find this helpful when completing the form. The closing date for completed applications is 2pm on Friday 16 January 2015. Interviews will be held: TBC If you are able to, please complete and return your application form and the equal opportunities monitoring form by email to email@example.com . However we will accept braille, audio, disk, typed and handwritten applications sent to HR Administrator, RNIB, Human Resources, 105 Judd Street, London WC1H 9NE. We want to ensure that as much of our resources as possible go towards supporting people with sight loss and therefore we do not normally contact unsuccessful applicants individually. If you have not heard from us within three weeks of the closing date, please assume that your application has been unsuccessful on this occasion. However, we would encourage you to apply for other suitable roles. Once again, thank you for your interest in this vacancy and for working for the Royal National Institute of Blind People. Sarah Janes Assistant HR Business Partner (Resourcing) Sarah.Janes@rnib.org.uk 0207 391 2090 RNIB Job description Job title: Marketing and Promotions Manager – Fundraising Job level cluster: Management, Professional, Specialist Job level: M2 Group: Fundraising Section: Community Partnerships Unit: Fundraising Operations and Supporter Care Location: Judd Street, London, WC1H 9NE Reports to: Hear of Community Partnerships/ Head of Fundraising Operations and Supporter Care. Purpose of job To lead the planning, development, and delivery of a high quality Marketing and Promotions Service that meets the needs of the RNIB Fundraising Group. Impact: Service provided across fundraising particularly Community, Lottery Statutory & European, Major Donors, Corporate,Events, READ and Trusts. Financial responsibility: Budget management of approximately £200,000. Decision making responsibility: Makes decisions affecting team service requiring analysis of many sources of information and uses own specialist judgement to interpret varied facts, procedures and or policy. Refers to line manager for strategic decisions. Main accountabilities: 1. Lead the development, delivery and evaluation of marketing and promotional plans and activities. 2. Create a culture of customer focus and high performance. 3. Keep abreast of market conditions and developments in relevant business sectors, identifying potential opportunities and sharing information and recommendations with line manager. 4. Identify areas for customer insight development and research in conjunction with Corporate colleagues. 5. Work with Digital team to lead fundraising’s online presence, including websites, Search Engine Optimisation and social media. 6. Work with Corporate Marketing team to ensure consistency of messaging and branding and to maximise opportunities for economies of scale where appropriate. 7. Liaise with the corporate Communications team over local and national media exposure and dealing with media events and enquiries. 8. Work collaboratively with other parts of RNIB in promoting fundraising and services. 9. Manage and report marketing spend. 10. Develop and report on key performance indicators to ensure that marketing activities are delivering against specific business targets. 11. Lead and support projects as required by the Head of Department. 12. Utilise all information available to seek out new markets and to identify opportunities for service development/diversification in response to the changing needs of the marketplace and customers. 13. In conjunction with Community Fundraising Develop an annual Marketing and Promotional plan for Community Fundraising products and events, ensuring deadlines are met. 14. Build and sustain strong working relationships and ensure effective communication is maintained with the Heads of Department, Unit Heads and Corporate teams. 15. Develop an effective strategy for communication that supports the delivery of consistent/coherent messages in relation to fundraising. 16. Communicate and negotiate effectively with customers and stakeholders, adapting the style to suit the audience. 17. Representation at internal or external meetings. General 18. Undertake any other duties commensurate with the post. 19. Adhere to all RNIB policies and procedures. Person specification All criteria are essential unless otherwise stated 1. Specialist knowledge, skills and experience 1.1 A recognised marketing qualification e.g. a degree or equivalent qualification with a specialism in marketing, Chartered Institute of Marketing (CIM) Diploma or equivalent experience. 1.2 Experience of planning, implementing and evaluating a Marketing & Promotions service in a large and complex organisation to deliver excellence for customers. 1.3 Experience of developing effective systems for monitoring and measuring business performance. 1.4 Experience of setting, managing and monitoring budgets. 1.5 Experience of influencing, convincing and negotiating with others to achieve success. 2. People management skills/ team working skills 2.1 Ability to build effective relationships with key stakeholders both internal and external. 2.2 Experience of recruiting and performance managing staff and implementing and monitoring corporate people policies. 3. Planning and organisational skills 3.1 Ability to prioritise and schedule events, activities and resources to deliver a high level Marketing & Promotions service across a number of locations. 4. Problem-solving and creative skills 4.1 Experience of using professional judgement and interpreting facts, policy and strategy to make recommendations. 4.2 Ability to generate and deliver new and imaginative approaches that demonstrate openness to challenging convention and assumption. 5. Communication skills 5.1 Ability to communicate in a clear and succinct manner both verbally and in writing, adapting style to suit the audience; and to present opinions with conviction and assertion using rationale to support views. 5.2 Strong persasive and negotiation skills with internal and external customers. 5.3 Ability to represent self or fundraisng at internal and external meetings. 6. Special conditions 6.1 Must be prepared to travel and attend meetings and training as required which will involve occasional overnight stays. Behaviours Deliver results Motivates and develops others to continually exceed standards and expectations. Engage Customers Makes systems and processes more customer-friendly, and acts as key “go to” person for customer knowledge for the service area. Engage others Coaches and mentors others in the development of supportive and trusting relationships with colleagues, customers and others which develop and enhance the service and organisation’s profile and reputation. Set Direction Demonstrates awareness of commercial and financial considerations. Drives and enables creativity, innovation, improvement and new activities for team and service which contribute to sustaining organisational success. Manages change effectively, recognising and addressing the impact of change on people and services. Lead and inspire Creates and leads high performing teams, recognise the importance of leadership in own role and take steps to improve ability to lead and motivate others. Displays resilience and takes a rational approach. Personal impact Gains support for position and achieves win/win situations through negotiation and compromise, demonstrating confidence, passion and authority.