DSD
Role Statement
ROLE TITLE
Promotions Officer
Position No.
CLASSIFICATION
ASO3
Date
Classified
DIVISION
Investment, Trade and Strategic Projects
DIRECTORATE
Immigration SA
BM
BUSINESS UNIT
TYPE OF ENGAGEMENT
Term Engagement up to 5 Years
ANZSCO Code
ESSENTIAL QUALIFICATIONS (to be considered for these duties it is essential that you have the following)
• Essential –N/A.
• Desirable – Tertiary qualifications in marketing, public relations or communication international relations or similar.
ROLE PURPOSE / CONTEXT (primary purpose as relates to DSD strategic objectives)
The Migration Promotions Officer is responsible for supporting the delivery of communication and
promotion strategies, campaigns, events and online delivery channels, which underpins the
effective promotion of Immigration SA’s business and skilled migration programs. The position
works under the direction of the Business Migration Manager and Stakeholder Engagement
Manager to support the delivery of presentations and promotional information regarding South
Australia’s immigration programs and opportunities, including contributing to the implementation of
a contemporary, effective and responsive online presence through the maintenance of assigned
websites.
REPORTING / WORKING RELATIONSHIPS
(to whom the person reports; staff for whom the person is
responsible; internal and external working relationships)
• Reports to Stakeholder Engagement Manager and supports the work of the Program Managers
and works collaboratively with all members of Immigration SA and other units of the
Department.
• Liaises with, and provides information to, people from linguistically and culturally diverse
backgrounds.
• Provides information to State and Commonwealth Government agencies, multi-cultural/ethnic
community, businesses, employer groups and the recruitment industry.
• Liaises with, and provides support and information to, internal department and project related
staff and external graphic designers, marketing and communications service providers.
SECTION A:
RESULTS TO BE ACHIEVED
(the outcomes, outputs, services, tasks and products arising from the duties)
Results area
Effective support is provided to support the delivery of a range of communication and marketing
plans and underlying initiatives which underpin the achievement of the business objectives of the
Business Innovation and Investment and General Skilled migration programs.
Efficient coordination is provided to support the maintenance of an effective and responsive online
presence, including website, which promotes SA’s skilled and business migration objectives and
targets.
Support is delivered for the provision of timely and accurate information to internal and external
Ref:
Ver: 1.1
Review Date:
Effective Date:
Classification: For Official Use Only
Page 1 of 3
Parent: Recruitment and Selection Procedure
DSD Role Statement
stakeholders, as directed, including the Department for Immigration and Border Protection, DSD
Strategic Marketing and Communications Unit (SMC), other SA government agencies, and
migration agents.
The production and distribution of innovative Immigration SA advertising, promotional material,
corporate publications and electronic resources is supported to ensure their ongoing accuracy and
consistency with SMC guidelines and Immigration SA strategic plans.
Efficient support and assistance is delivered to management and staff on relevant communications
related matters including for the preparation of reports regarding stakeholder engagement
opportunities.
A range of other project and administrative support services are delivered across the workgroup, as
required, to facilitate the achievement of Immigration SA goals and objectives.
Diverse stakeholders are supported to work together as a team, to achieve objectives and positive
representation of, and contribution to, the achievement of Departmental goals.
Government legislation, Code of Ethics for the SA Public Sector, DSD policies and procedures are
complied with, including ethical / accountable resources and information management, WHS and
injury management, risk management, and the access / equity / diversity strategies of the public
sector.
SPECIFIC REQUIREMENTS
(e.g. Act / Award; location; WHS requirements; travel requirements; frequent overtime, etcetera)
 Compliance with Government legislation, Code of Ethics for the SA Public Sector, DSD
policies and procedures, including ethical / accountable resources and information
management, WHS and injury management, risk management, and the access / equity
/diversity strategies of the public sector.
 Engagement in this role may be subject to a satisfactory Department for Communities and
Social Inclusion Criminal History Check or National Police Check. A renewal will be required
every 3 years.
 Out of hours work may be required.
 Intra state and interstate travel may be required.
 The incumbent will be required to maintain a safe working environment by adopting
appropriate hazard management practices consistent with the role.
 Fluent Mandarin language skills are required.
SECTION B:
SELECTION CRITERIA (Use either Section B or Section C)
(The skills, knowledge and personal attributes that underpin successful job performance.
List 8-10 criteria critical in enabling the person to achieve to a high level.)
TECHNICAL EXPERTISE
Knowledge of, and commitment to, current practices in delivering excellent customer service.
Knowledge and understanding of public relations protocols within the SA Government, and of
marketing, media, communications, promotions, stakeholder management, and market research.
Strong computing skills and an understanding of computer concepts and the use of applications
within a Microsoft Windows / MS Office environment. Analytic ability using spreadsheets and
Reference:
Ver: 1.1
Review Date:
Effective Date:
Classification: For Official Use Only
Page 2 of 3
Parent: Recruitment and Selection Procedure
DSD Role Statement
databases.
Fluent Mandarin language skills are required.
PERSONAL ABILITIES
Communicate clearly and concisely, both verbally and in writing, with people at all levels, including
establishing credibility with tact and diplomacy.
Think creatively to support the delivery of effective stakeholder engagement and communications
functions.
Ability to work effectively under general direction, both independently and within a team, and to
effectively manage high volumes of work, determine priorities and meet deadlines.
Model PS Act public sector code of conduct principles and practices, ethical decision making, WHS
and injury management and equity/diversity strategies.
EXPERIENCE
Developing and coordinating the delivery of high quality, clear and appropriate communications
materials and publications.
Delivering effective customer services to a broad range of clients from diverse cultural and linguistic
backgrounds, including the provision of accurate and appropriate information.
Utilising website content management systems and monitoring and managing web site and digital
media content.
Providing effective support services for marketing, communication and promotional programs,
projects, campaigns and materials in a timely and organised manner.
Undertaking minor research including collating and summarising information to meet business
needs.
Reference:
Ver: 1.1
Review Date:
Effective Date:
Classification: For Official Use Only
Page 3 of 3
Parent: Recruitment and Selection Procedure