暨南大学外招生《大学英语》教学课件
College English Course for Overseas Undergraduates
JNU QUALITY COURSE
暨南大学外国语学院
MARKET LEADER
体验商务英语
综合教程第三册
a new language course for tomorrow’s business leaders
intermediate Business English Course Book 3
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暨南大学外国语学院
MARKET LEADER BOOK TWO
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暨南大学外国语学院
ML Book three unit one overview
Vocabulary
Describing
companies
Language review
present simple
and present continuous
Listening
Reasons for
success
Skills
Presenting your
companies
Reading
Company
Websites
Case study
Valentino chocolate
JNU QUALITY COURSE
暨南大学外国语学院
4
Warmer
•
•
•
•
•
•
•
•
•
•
family-owned
multinational
small
medium-sized
profitable
failing
bankrupt
work for a
stay with a
change
暨南大学精品课程项目
外国语学院大学英语教学部制作
Chinese proverb
Be not afraid of growing
slowly; be afraid only of
standing still.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Starting up
• Which of these companies would
you like to work for? Why? List
the advantages and
disadvantages of each kind.
• a family company
• a multinational company
• your own company
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外国语学院大学英语教学部制作
Work Environment
May be more friendly in a small family business.
But some family-owed business are multinationals
with thousands of employees, and the environment
may not be that different to working in an ordinary
multinational. self-employed people working on
their own sometimes complain about feeling
isolated. You may feel more in control running
your own company, but there again, if you have
employees to look after, this can be a big
responsibility.
暨南大学精品课程项目
外国语学院大学英语教学部制作
pay
Small family companies may or may not pay good
wages and salaries. One issue here is that when
multinationals come to an area with low
unemployment, they may make it more expensive
for firms in the area to employ people in office or
factory jobs. On the other hand, some
multinationals are well known for paying very
low wages to people in places such as fast-food
outlets. The pay of self-employed people, of
course, varies enormously.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Promotion probabilities
There will be fewer opportunities for
promotion in family companies, especially if
family members are in key positions.
Multinationals will probably offer more
scope – the fast-food worker may become
a branch manager and possibly go even
further, but examples of top managers who
have risen all the way from shop floor level
are rare.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Job security/probability that you will keep the job
Family companies may hesitate longer
before laying people off out of a feeling of
responsibility towards their employees.
Multinationals have had different attitudes
towards laying people off, but companies
in general are probably quicker to lay
people off than before.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Starting up
Which of these business sectors do
you work in (or would you like to
work in)? Can you name a
company in each sector?
Telecommunications/Media Transport
Engineering
Vehicle manufacturing
Retailing
IT(information technology)/
electronics
Food and drink
Construction
Tourism
Banking and finance
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Other
Pharmaceutical
外国语学院大学英语教学部制作
Vocabulary: Describing companies
share price
subsidiary
workforce
market share
profit
turnover
head office
1.The amount of money a company
receives from sales in a particular period
is called its
2.The money a company makes after
taking away its costs is its
3.A company which is more than 50%
owned by a parent company is called a
暨南大学精品课程项目
外国语学院大学英语教学部制作
Vocabulary: Describing companies
share price
subsidiary
workforce
market share
profit
turnover
head office
4.The employees in a particular country or
business are called the
5.The percentage of sales a company has in
a particular market is its
6.The main building or location of a
large organization is its
7.The cost of a company’s shares is its
暨南大学精品课程项目
外国语学院大学英语教学部制作
Vocabulary: Describing companies
share price
workforce
subsidiary
market share
暨南大学精品课程项目
profit
head office
外国语学院大学英语教学部制作
turnover
Vocabulary: Describing companies
•
•
•
•
•
•
•
•
continue its excellent performance
at a difficult time
we are a highly competitive business.
be at an all-time high of €9.6
have a positive effect on our cash flow.
thanks to
finance a number of new projects
be our most valuable asset
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company
Main activity
Nationality
Cisco System
Internet equipment
supplier
American
Peugeot
Car manufacturer
French
Drinks supplier
Bacardi Martini
American Express
Bayer
Benetton
Travel and financial
services provider
Drug and chemical maker
Spanish
American
German
Clothing manufacturer
Italian
Sony
Electronic goods
manufacturer
Japanese
Maersk
Container ship operator
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Danish
外国语学院大学英语教学部制作
Listening reasons for success
Triumph, the British motorcycle
In 1950s, British
motorbikes dominated
world markets now
almost completely served
by Japanese
manufactures. E.g.
Honda, (Suzuki).
However, Triumph made
a comeback after a
period of difficulties and
now makes world-class
bikes again.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Listening :Reasons for success
3.1 A
Keys:
1. Strong brand name
2. New model
3. Up-to-date look
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外国语学院大学英语教学部制作
Listening :Reasons for success
3.1 A
Keys:
styling
We’ve focused on ………….and
also on
quality
the ………..of
our product. It’s taken a bit
sales ,but we’ve
of time to build up …………
done well in the first nine years, and we
serious alternative ………….
manufacturer
are now a ………
暨南大学精品课程项目
外国语学院大学英语教学部制作
Listening: Reasons for success
3.2 C
1
T
5
F
2
T
6
T
3
F
7
F
4
F
暨南大学精品课程项目
外国语学院大学英语教学部制作
Reading: Company website
Brands
Zodiac, Gemini, Capricorn
Revenues
more than $8 billion
Headquarters
Seattle
Number of
employees
more than 100,000
Main aim
long-term, quality growth
暨南大学精品课程项目
外国语学院大学英语教学部制作
Reading: task E
Match worlds on the left from ‘company milestones’ with
their definitions.
1.
2.
3.
4.
5.
6.
go public
go international
launch
go online
achieve sales
establish
暨南大学精品课程项目
a) sell in overseas
b)
c)
d)
e)
f)
market
trade on the Net
offer shares on the
stock market
introduce
set up
reach a sales
target
外国语学院大学英语教学部制作
Language review: task A
1. We normally _____
hold (hold) our sales conference in
are holding (hold) it in
Spain, but this year we __________
Poland.
are using (use) our own sales rep at
2. Although we _________
the moment, we generally use
___ (use) agents in Japan.
takes (take) us two years to develop a
3. It normally _____
new product.
4. We don’t often _____
raise (raise) our prices more than
5%, but this time we are
_________
raising (raise) them 10%.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Language review: task A
5. Usually our Sale Director _____
deals (deal) with
important customers.
6. We usually ______
recruit (recruit) from within the
company, but this time we _____________
are advertising
(advertise) externally.
are renting (rent) offices until our new
7. We _________
headquarters are ready.
8. The company ______
(want) to achieve
wants
record sales this year.
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look
have offer
prepare
consider
employ
need
be offer
grow
Sale Manager Sale Manager Sale Manager
are one of the largest mobile phone retailers in Europe. We _______²
We_____¹
offer
have more than
independent and impartial advice on mobile phone. We ______³
are growing fast.
800 stores in 10 countries, and we ____________
employ over 3,000 workers. Currently we ________________⁶
are considering the
We _______
are preparing for major growth
next stage in our development, and we ______________
outside Europe.
We _____________
are looking for people who are reliable, confident and enthusiastic.
We ______⁹experienced
people who want to work for an expanding
need
company. We____________________¹⁰
offer/are offering a competitive salary and private
health insurance. We are willing to reward staff with attractive performancebased bonuses.
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Ring 020 7946 0008 for
an information pack.
Ring 020 7946 0008 for an information pack.
Skills
Presenting your company
3.3
Where
head €16 million
Annual is
netthe
profits?
office?
Number of stores:
What does it15sell? Clothes for men , woman
in Spain?
Who are its Fashion-conscious men
in other European
cities?
1420-35
(5 new stores next year)
and
woman
aged
customers?
Strengths? Can bring out new designs very quickly
Annual turnover? €260 million
Designs sold at right price
Future plans? New store in New York next year
暨南大学精品课程项目
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Skills
Presenting your company
3.3 D
Ending the presentation
Outlining
theInew
presentation
Introducing
To conclude,
wantinformation
to tell you about our
First,
give you
some
basic information.
Here’s
some
basic
information.
futureI’ll
plans.
Secondly,
I’llatalk
ourour
store
other
Let
me aadd
fewabout
figures.
Finally,
few
words
about
newinproject.
countries.
Let’s
have
look for
at some
statistics.
Thanks
veryamuch
listening
to my talk.
Next,
I’ll
talk
about
career
opportunities.
What
are
our
strengths?
Thanks
for
coming
to
my presentation.
Last of all, I want to look at future plans.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Task
You are directors of Valentino. Meet
to discuss your investment plan.
1 Work in pairs. Decide how to spend
the €1.5 million. Prepare a presen
-tation of your investment plan, with
reasons for your choices.
2 Meet as one group and present
your ideas.
3 As one group, agree on a final
investment plan.
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Writing
As a director of Valentino
Chocolates, write a memo to your
CEO out lining your investment plan,
give reasons for your choices. Begin
like the example.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Writing
To: CEO
From:
Subject: Investment Plan
In recent years Valentino has become
one of Europe’s leading brands of
chocolate. It is now ready to become a
successful international business. The
Board of Directors has agreed the
following investment plan:…
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