暨南大学外招生《大学英语》教学课件
College English Course for Overseas Undergraduates
JNU QUALITY COURSE
暨南大学外国语学院
MARKET LEADER
体验商务英语
综合教程第三册
a new language course for tomorrow’s business leaders
intermediate Business English Course Book 3
JNU QUALITY COURSE
暨南大学外国语学院
MARKET LEADER BOOK THREE
JNU QUALITY COURSE
暨南大学外国语学院
ML Book three unit ten overview
Starting up
Listening
a code of ethics
Reading
whistle blowing
on tobacco
Vocabulary
honesty and dishonesty
Language review
narrative tenses
Skills
problem-solving
Case study
profit or principle
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Textbook-- page(78-85)
4
Definition: Ethics
Ethics are the moral rules or
principles of behavior for
deciding what’s right or wrong.
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Why do people start businesses?
To fulfill one’s
dream
The Purposes of
A Business
To create jobs
To help people
In need
To fight pollution
To offer better
To make money To make better
services
products
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What do you understand by these phrases?
• Business ethics
商务/企业道德
• A code of good practice
良好行为准则
• A mission statement
(公司/岗位)宗旨
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How unethical are these activities?
No, you shouldn’t
do that!
It is wrong to…
It is inappropriate to…
It is unacceptable to…
It is selfish of you to…
It is illegal to…
It is against the
company rule to…
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Vocabulary: Honesty and Dishonesty
crooked
trustworthy
Law-abiding
A slush fund
A sweetener
compensation
disclosure
Insider trading
A whistleblower
A swindler
Industrial
espionage
A conman
A bribe
A bonus
A commission
fraud
deceit
暨南大学精品课程项目
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integrity
Complete these sentences.
A slush fund
2. We’ve got ____________
which is used in
countries where it’s difficult to do business
without bribes.
3. Their car looked so much like our new model.
industrial espionage
We suspect ___________________.
a whistleblower
4. They fired him because he was ____________.
He informed the press that the company was
using under-age workers in the factory.
a bribe
5. He denied accepting _________
when he gave
the contract to the most expensive supplier.
6. I admire our chairman. He’s a man of his word
integrity
and is greatly respected for his __________.
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Discussion
What’s the right thing to do?
1. Who’s the
best manager?
2. Should the
workers have
higher wages？
3. Are you
going to blow
the whistle?
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4. Maintain the
price and
reduce the
weight, or …?
外国语学院大学英语教学部制作
Whistle-blowing on tobacco
A
Discussion over Smoking:
Is it only a matter of personal
choice?
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Reading: Whistle-blowing on tobacco
Jeffery Wigand,
former B&W
executive
Mike Wallace,
CBS correspondent
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Some Key Expressions:
• to blow the whistle
• to expose the lies
• Adamantly
• Insider
• Consciously
• to get us hooked on nicotine
• literally
• to manipulate the nicotine fix
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Some More Key Expressions
• to enhance its effect by putting dangerous additives
like ammonia into cigarettes
• to broadcast / to air
• Central nervous system
• to sue… for…
• to break his strict confidentiality agreement
• to go public
• to succeed in intimidation
• to be identified with…
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Some More Key Expressions
• to taint one’s reputation
• Leak out
• to create havoc
• Take the 60 minutes off the hook
• Help right some wrong
• Self-righteousness
• Divorce
• Be comfortable with
• to make a difference
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C
Answer these questions.
1. Because of fear. CBS feared that
Wigand’s employer would sue CBS
for 15 billion dollars because it
claimed that CBS induced Wigand to
break the strict Confidentiality
Agreement between Wigand and his
employer.
Later, CBS no longer feared the
lawsuit because the Wall Street
Journal exposed the case.
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C
Answer these questions.
2. Threatening and intimidating.
B&W threatened to want Jeffrey
Wigand’s head and sued Wigand
for breaking the confidentiality
Agreement. B&W also
intimidated CBS to drop Mike
Wallace's interview with Jeffrey
Wigand in 60 Minutes.
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C
Answer these questions.
3 According to Jeffery Wigand, he
enjoyed battling big tobacco
because he could do something
to help others.
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D
Match these phrases.
1 The cigarette companies were consciously
tohooked
get uson
hooked
on
nicotine.
•trying
get sb.
sth.
• lead
sb. to do sth.
2 CBS management feared that B&w might sue
•for
induce
sb. toas
do $15
sth. billion
• for
get inducing
sb. addicted
to sth.
as much
Wigand
to break his strict confidentiality agreement
•with
identify
sb. with sth.
• be free from anxiety
B&WP
or strss
I think
it hurt probably
you personally, OK,
•3 be
comfortable
with…
because you were identified
with itsb.(the
• associate
with sth.
programme).
4 I enjoy what I do, and I’m comfortable with
myself
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Listening: A code of ethics
Key phrases on the recording 10.1
- the issue of ethics
- be made up of…
- multinationals
- to reflect society’s standards
- be a positive influence
- to make a commitment to…
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Listening: A code of ethics
Key phrases on the recording 10.1
- to communicate…to…
- to contribute to…
- be held accountable for…
- be more likely to act on …
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B
Are these statements true or false,
according to Claire?
F
1. The issue of ethics is simple.
T 2. If a company puts its code of
ethics in writing, it is more likely to
act on it.
T 3. Following up a code of ethics is
difficult.
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C
Complete the two extracts below.
commitment to certain good
• ‘Firstly, it makes a _____________
behavior and so it’s a way of communicating the
___________
good behavior
importance of __________________
to all of its
employees and partners.’
writing
• ‘If you express these things in _________
, especially,
accountable for them.’
then you can be held ______________
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D
Now listen to the second part of the interview.
Key phrases on the recording 10.2
• moral dilemmas
• to offer bribes
• to get … into hot water
• to get involved in…
• facilitation payment
• be well-placed
• be out of proportion to…
• nepotism
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D ‘When does a facilitation ___________
payment
become a __________?’
bribe
•
Examples she gives:
1. Paying consultants to make introductions.
2. The size of the payment.
3. The problems with nepotism.
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Language review: Narrative tenses
 to have trouble
with…
 face cream
 a real winner
 to burn one’s skin
 allergy
 to harm the image
 to recall the
product
暨南大学精品课程项目
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Key phrases
on recording
10.3
A
What’s the logical order of the
stages of the launch?
1.
2.
3.
4.
5.
6.
7.
8.
e) The product was tested.
d) The product was launched.
h) The product sold well.
g) People started to complain.
a) The newspaper asked questions.
f) The number of complaints doubled.
b) The product was recalled.
c) The company lost a lot of money.
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B
Answer these questions.
 What was the product?
A kind of face cream.
 What was the problem?
It caused an allergic reaction.
1. Setting the scene and providing background
information
Past continuous
2. Events which happen before the story begins
Past perfect
3. Events in the story Past simple
4. Saying what the present results of the story are
Present perfect
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c
listen again to the conversation.
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D
Complete the story.
 That reminds me of the problem we _had_ with our
introduced it a few months earlier and
milk carton. We ________
had become
it _____________
popular with customers. People
______________it,
_______
were buying
talking about it and
recommending
____________to their friends and so on. Then we
changed
was cheaper and we
_________ to a new supplier who ___
______ to get lots of complaints. People couldn’t
______ open
started
the cartons any more. We were surprised about the
tested on some of our workers.
problem because we ______
They _____
it was fine. In the end, we _______
said
decided to go
were really stupid.
back to our original supplier. We _____
had lost a lot of customers. We
In the meantime, we ________
_________
have been very careful about choosing suppliers for
packaging ever since.
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Skills: Problem-solving

Key phrase
on recording
10.4






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to have drink problem
to affect one’s work
to deal with…
to get professional help
Let’s look at the pros
and cons of…
to have a friendly chat
with…
Let’s think about the
consequences of…
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Case study: Profit or principle?
Name of the company: Livewire
The CEO: Niko Takakis
The GM: Carl Thompson
The PA to the GM: Valerie Harper
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Key phrases to understand:









From a loss-making company into a profitable
organization
To grow as fast as possible
An outstanding employee
Be seen shouting at each other
A white super-racist
To discriminate against…
To insult sb.
To criticize sb.
Unless…
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More key phrases






to resign
Verbal abuse
Accidentally
An electronic can opener
A few modifications
To leak information to our rival
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Thesaurus swindler

absconder, charlatan, cheat, cheater,
chiseler, clip, con man, confidence man,
counterfeiter, crook, deceiver, defrauder,
dodger, double-dealer, falsifier, forger,
four-flusher*, fraud, gouger, grifter, gyp,
imposter, impostor, knave, mechanic,
mountebank, operator, rascal, rogue, rook,
scammer, scoundrel, shark, sharp, sharper,
slicker, thief, trickster
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