HSB Principles of Marketing
(CO Standards Website Expanded)
FINC.09
Systems: Describe the tools, techniques, and systems that businesses use to
create, communicate, and deliver value to finance customers and to
manage customer relationships in ways that benefit the organization and
its stakeholders.
FINC.09.01
Discuss marketing’s role and function.
FINC.09.01.a
Explain marketing and its importance in a global economy.
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
FBLA.56
Virtual Business Challenge
FINC.09.01.b
Describe marketing functions and related activities.
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
FBLA.56
Virtual Business Challenge
MKTC.11
Systems: Understand the tools, techniques, and systems that marketers
use to create, communicate, and deliver value to customers and to
manage customer relationships in ways that benefit the organization and
its stakeholders.
MKTC.11.01
Describe marketing’s role and function in business.
HSB Principles of Marketing CO Website Expanded
1
MKTC.11.01.a
Explain marketing and its importance in a global economy.
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
MKTC.11.01.b
Describe marketing functions and related activities.
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
MKTC.23
Technical Skills: Understand the concepts and processes needed to
identify, select, monitor, and evaluate sales channels.
MKTC.23.01
Acquire foundational knowledge of channel management to
understand its role in marketing.
MKTC.23.01.c
Explain the nature of channels of distribution.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
HSB Principles of Marketing CO Website Expanded
2
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.22
HLM - Hotel and Lodging Management Series
Event
DECA.23
HTDM - Hospitality Services Team Decision
Making Event
DECA.24
QSRM - Quick Serve Restaurant Management
Series Event
DECA.25
RFSM - Restaurant and Food Service Management
Series Event
DECA.26
TTDM - Travel and Tourism Team Decision
Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.45
Marketing--Modified
HSB Principles of Marketing CO Website Expanded
3
MKTC.24
Technical Skills: Understand the concepts, systems, and tools needed to
gather, access, synthesize, evaluate, and disseminate marketing
information for use in making business decisions.
MKTC.24.01
Acquire foundational knowledge of marketing information
management to understand its nature and scope.
MKTC.24.01.b
Explain the nature and scope of the marketing information
management function.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
HSB Principles of Marketing CO Website Expanded
4
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.24.02
Explain marketing research activities to show command of their
nature and scope.
MKTC.24.02.h
Discuss the nature of sampling plans (i.e., who, how many, how
chosen).
RWC10-GR.12-S.4GLE.1-EO.c
Critique and defend sources and information
based on credibility, relevance and
appropriateness relative to context and purpose
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
HSB Principles of Marketing CO Website Expanded
5
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.29
BOR - Business Services Operations Research
DECA.30
BMOR - Buying and Merchandising Operations
Research
DECA.31
FOR - Finance Operations Research
DECA.32
HTOP - Hospitality and Tourism Operations
Research
DECA.33
SEOR - Sports and Entainment Marketing
Operations Research
DECA.35
CMP - Creative Marketing Project
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
PWR.02.01.c
Understand different research approaches
MKTC.24.03
Explain data-collection methods to evaluate their appropriateness for
the research problem/issue.
MKTC.24.03.b
Describe data-collection methods (e.g., observations, mail,
telephone, Internet, discussion groups, interviews, scanners, etc.).
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
HSB Principles of Marketing CO Website Expanded
6
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.29
BOR - Business Services Operations Research
DECA.30
BMOR - Buying and Merchandising Operations
Research
DECA.31
FOR - Finance Operations Research
DECA.32
HTOP - Hospitality and Tourism Operations
Research
DECA.33
SEOR - Sports and Entainment Marketing
Operations Research
DECA.35
CMP - Creative Marketing Project
DECA.43
SEPP - Sports and Entertainment Promotion Plan
HSB Principles of Marketing CO Website Expanded
7
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
PWR.02.01.c
Understand different research approaches
PWR.02.01.d
Collect and analyze quantitative and qualitative
data and research
MKTC.25
Technical Skills: Understand the concepts and strategies utilized to
determine and target marketing strategies to a select audience.
MKTC.25.01
Employ marketing information to develop a marketing plan.
MKTC.25.01.a
Explain the concept of marketing strategies.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
HSB Principles of Marketing CO Website Expanded
8
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.08
Business Financial Plan
FBLA.32
Global Business
MKTC.25.01.c
Explain the concept of market and market identification.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
HSB Principles of Marketing CO Website Expanded
9
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.08
Business Financial Plan
FBLA.25
E-business
FBLA.32
Global Business
MKTC.25.01.g
Explain the nature of marketing plans.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
HSB Principles of Marketing CO Website Expanded
10
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.08
Business Financial Plan
FBLA.32
Global Business
PWR.02.06.a
Plan and prioritize goals
MKTC.25.01.m
Explain the nature of sales forecasts.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
HSB Principles of Marketing CO Website Expanded
11
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.08
Business Financial Plan
FBLA.32
Global Business
PWR.01.02.d
Apply knowledge of mathematics to problem
solve, analyze issues, and make critical decisions
that arise in everyday life
MKTC.25.01.n
Forecast sales for marketing plan.
FBLA.08
Business Financial Plan
FBLA.32
Global Business
MKTC.25.01.o
Set marketing goals and objectives.
FBLA.32
Global Business
PWR.02.06.a
Plan and prioritize goals
MKTC.25.01.p
Select marketing metrics.
HSB Principles of Marketing CO Website Expanded
12
FBLA.32
Global Business
PWR.01.02.d
Apply knowledge of mathematics to problem
solve, analyze issues, and make critical decisions
that arise in everyday life
MKTC.25.01.q
Set a marketing budget.
FBLA.32
Global Business
PWR.01.02.d
Apply knowledge of mathematics to problem
solve, analyze issues, and make critical decisions
that arise in everyday life
PWR.02.06.a
Plan and prioritize goals
MKTC.25.01.r
Develop marketing plan.
RWC10-GR.12-S.3GLE.2-EO.b
Select appropriate and relevant information
(excluding extraneous details) to set context
RWC10-GR.12-S.3GLE.2-EO.d
Select and build context for language appropriate
to content (technical, formal)
FBLA.32
Global Business
PWR.02.06.a
Plan and prioritize goals
MKTC.26
Technical Skills: Understand concepts and strategies utilized in
determining and adjusting prices to maximize return and meet customers’
perceptions of value.
MKTC.26.01
Develop a foundational knowledge of pricing to understand its role
in marketing.
MKTC.26.01.a
Explain the nature and scope of the pricing function.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
HSB Principles of Marketing CO Website Expanded
13
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.27
Technical Skills: Understand the concepts and processes needed to obtain,
develop, maintain, and improve a product or service mix in response to
market opportunities.
MKTC.27.01
Acquire a foundational knowledge of product/service management to
understand its nature and scope.
MKTC.27.01.b
Identify the impact of product life cycles on marketing decisions.
HSB Principles of Marketing CO Website Expanded
14
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.27.03
Apply quality assurances to enhance product/service offerings.
MKTC.27.03.a
Describe the uses of grades and standards in marketing.
HSB Principles of Marketing CO Website Expanded
15
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.27.03.b
DECA.05
Explain warranties and guarantees.
ADC - Advertising Campaign Event
HSB Principles of Marketing CO Website Expanded
16
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.27.04
Employ product-mix strategies to meet customer expectations.
MKTC.27.04.a
DECA.05
Explain the concept of product mix.
ADC - Advertising Campaign Event
HSB Principles of Marketing CO Website Expanded
17
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.27.05
Position products/services to acquire desired business image.
MKTC.27.05.a
DECA.05
Describe factors used by marketers to position products/services.
ADC - Advertising Campaign Event
HSB Principles of Marketing CO Website Expanded
18
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.27.05.b
Explain the nature of product/service branding.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
HSB Principles of Marketing CO Website Expanded
19
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.27.06
Position company to acquire desired business image.
MKTC.27.06.a
DECA.05
Explain the nature of corporate branding.
ADC - Advertising Campaign Event
HSB Principles of Marketing CO Website Expanded
20
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.28
Technical Skills: Understand the concepts and strategies needed to
communicate information about products, services, images, and/or ideas
to achieve a desired outcome.
MKTC.28.01
Acquire a foundational knowledge of promotion to understand its
HSB Principles of Marketing CO Website Expanded
21
nature and scope.
MKTC.28.01.a
Explain the role of promotion as a marketing function.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.38
LEP - Learn and Earn Project
DECA.39
PRP - Public Relations Project
HSB Principles of Marketing CO Website Expanded
22
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.28.01.b
Explain the types of promotion.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.38
LEP - Learn and Earn Project
HSB Principles of Marketing CO Website Expanded
23
DECA.39
PRP - Public Relations Project
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.28.01.c
Identify the elements of the promotional mix.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
HSB Principles of Marketing CO Website Expanded
24
DECA.38
LEP - Learn and Earn Project
DECA.39
PRP - Public Relations Project
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.28.02
Describe promotional channels used to communicate with targeted
audiences.
MKTC.28.02.a
Explain types of advertising media.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
HSB Principles of Marketing CO Website Expanded
25
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.38
LEP - Learn and Earn Project
DECA.39
PRP - Public Relations Project
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.29
Technical Skills: Determine client needs and wants and respond through
planned, personalized communication to influences purchase decisions
and enhances future business opportunities.
MKTC.29.01
Acquire a foundational knowledge of selling to understand its nature
and scope.
MKTC.29.01.a
Explain the nature and scope of the selling function.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
HSB Principles of Marketing CO Website Expanded
26
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.29.01.b
Explain the role of customer service as a component of selling
relationships.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
HSB Principles of Marketing CO Website Expanded
27
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
PWR.02.09.a
Work effectively with others
PWR.02.09.c
Cooperate for a common purpose
MKTC.29.01.c
Explain key factors in building a clientele.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
HSB Principles of Marketing CO Website Expanded
28
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
PWR.02.09.a
Work effectively with others
PWR.02.09.c
Cooperate for a common purpose
MKTC.29.01.d
Explain company selling policies.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
HSB Principles of Marketing CO Website Expanded
29
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.29.02
Acquire product knowledge to communicate product benefits to
ensure appropriateness of product for the customer.
MKTC.29.02.a
Acquire product information for use in selling.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
HSB Principles of Marketing CO Website Expanded
30
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
PWR.02.01.d
Collect and analyze quantitative and qualitative
data and research
MKTC.29.03
Explain sales processes and techniques to enhance customer
relationships and to increase the likelihood of making sales.
MKTC.29.03.a
Explain the selling process.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
HSB Principles of Marketing CO Website Expanded
31
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
PWR.02.01.a
Apply logical reasoning and analytical skills
PWR.02.07.b
Possess financial literacy and awareness of
consumer economics
HSB Principles of Marketing CO Website Expanded
32