Get fully solved assignment. Buy online from website
http://smuassignment.in/online-store/
online store
or
plz drop a mail with your sub code
computeroperator4@gmail.com
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
DRIVE- Spring 2015
PROGRAM- MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDROMN (SEM 1)
SUBJECT CODE & NAME- ML0013-Retail IT Management
Q1. Explain the various factors affecting the use of IT applications in the retail industry. 10
Answer: Factors Affecting the Use of IT Applications in Retail Industry: In practice, various factors affecting
the use of IT applications in retail industry are as follows:
1. The nature and type of business: The main factor that affects the need and application of technology is
the nature and type of industry. For example, a retailer who is in the fashion industry would like to update
himself with the latest trends and changes in buying patterns at a much faster rate as compared to a retailer
who is into consumer durable industry. It is incorrect to assume that a retailer of the consumer durable
industry does not require any IT benefits. Both require technology, and the demand patterns are more prone
to changes in the fashion industry. By
Q2. “E-Retailing is spreading across many industries in the world”. Enumerate the significance of e-retailing
across various industries. (Explanation) 10
Answer:
E-retailing is the buzzword in modern business. It is spreading across many industries in the world. Given below is
the state of various industries which ascribe to the increasing role and significance of information technology in the
retail
Q3. Discuss the usage of barcode equipment in the retail industry. 10
Answer: Barcode Equipment: Besides the EPOS terminals, another widely used system for retailers is the
barcode technology. You must have seen most of the branded and packaged products available in the market with
barcode printed on them. Bar coding is used for proper product marking and errorless identification at the retail
outlet. Barcodes are widely used to implement Automatic Identification and Data Capture (AIDC) systems that
improve the speed and accuracy of data entry at the point of sales. An advantage over other methods of AIDC such
as RFID, is that this is less expensive
Q4. Explain how the CRM software helps the retailer in his business. 10
Answer: Customer Relationship Management: Retail business may not survive without an effective customer
relationship management (CRM) programme. Retail POS system is the first point which generates primary data
related to customers. The CRM software may further analyse this data and provide customer interactions history,
sales histories, contact information, buying preferences, characteristics, demographics, customer loyalty, so on and
so forth. For a retailer, understanding the customer is of utmost importance and customer purchases major sources
of revenue. To make things more
Q5. Explain Database Management Systems and its components. (Meaning of DBMS, Explanation of
components) 4, 6
Answer:
Database Management Systems
A database management system (DBMS) is a software package designed to define, manipulate, retrieve and
manage data in a database. A DBMS generally manipulates the data itself, the data format, field names, record
structure and file structure. It also defines
Q6. Write short notes on: 5, 5
a) Data Mining
b) Electronic Data Interchange (EDI)
Answer: Data Mining: Data mining is the process of extracting data from various data sources and data
repositories. Data mining is a way of analyzing data and presenting it in some useful information. Data mining
contains well defined steps and procedures. The data mining tools allow users to analyze data from different angels
or views. However, there are different stages of techniques that are needed in order to complete the process of data
mining and gain its full benefits. As there cannot be a single application or tool to extract required data, data mining
involves variety of data extraction
Get fully solved assignment. Buy online from website
http://smuassignment.in/online-store/
online store
or
plz drop a mail with your sub code
computeroperator4@gmail.com
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412